I had a great time a few weeks back now at the Intranet Insider World Tour 2010 in NYC presented by Communitelligence and hosted by the folks at Con Edison headquarters, right in the heart of Union Square. A group of hand-selected folks presented on their endeavors to introduce social intranets and social collaboration into their organizations, some farther along in the process, but all of us there to learn and share. It was a fantastic feeling to be among such kindred peers.
There were a lot of case studies, best practices, and general findings presented from the likes of companies such as Intel, Alcatel-Lucent, ESPN (owned by The Walt Disney Company), Intranet Benchmarking Forum, General Electric, Peppercom, Deloitte, and many others. And many, if not all, of the companies present faced the same challenges, successes, and questions as to what to tackle next to continue to meet the needs of their stakeholders who are, in many cases, ready to try out each new kind of tool that comes out before the organization can even get it fully implemented.
One thing is for certain – everyone at this conference was there to share and learn from one another. It was evident from all of the speakers that things in this area move at the speed of lightning in terms of new technology and their employees’ interest in the new tools and technologies. This also presents one of the major challenges that every organization faces is that if they don’t introduce the social collaboration tools as new things come to market – if the organization cannot get these tools deployed quickly to meet the needs of their employees and embrace the use of social collaboration tools, the employees will find ways to get to the tools they need to do their jobs more effectively and efficiently.
There really are two choices – the organization embraces the tools and incorporates them as a part of their standard toolset, or employees will embrace them outside of the organization. Not a good thing in the eyes of most organizations, which is why every organization at the conference had recognized the need to drive forward the use of social collaboration tools within the organization.
A few themes resonated with me during the conference that I wanted to share with you:
Gone are the days of one-way pushed content where employees are strictly consumers of a corporate message, and here are the days where employees demand the ability to contribute to the organizational “memory” and history of the organization and its successes and failures.
All in all, I had a great time at the conference, and am looking forward to continuing the conversation with all the wonderful new folks I met!