I was browsing through tweets tagged with the #pcb4 hashtag for this past weekend’s PodCamp 4 in Boston when I came across what I thought was a genius marketing campaign on Twitter for Brookline sushi restaurant Gari Japanese Fusion.
These people have worked it out – they locate local events in the Boston area, pick up on the hashtag and then tweet specials and coupons to the attendees around dinner time. It’s absolute genius if you ask me.
More restaurants looking to get into using Twitter should take their lead and try to catch the eye of event attendees by tweeting the specials to their event hashtag.
Very cool marketing plan that seems to be working out well for them! Can’t wait to try their sushi!