community adoption

#e2conf attendees - Get Ready to Rumpus with @cmtybc @thecr @moxiesoft

Headed to #e2conf? You want engagement? You want transparency? You want achievable ROI? You'll want to head to The Rumpus Room.


The Community BackChannel, The Community Roundtable and Moxie Software are thrilled to invite you to The Rumpus Room! A gathering of Community Managers, Enterprise 2.0 denizens, Social Business strategy wonks and friends!

Join us for a tantalizing evening of PowerPoint Karaoke, food and fun! Bring your presentation (or heckling) skills, an empty belly, and good spirits! 

Here's how PowerPoint Karaoke works. Presenters will sign up to present with no prior knowledge of the presentation material. They will rock their five minute presentations! The audience will select the winners! 

Presenters are in the running for limited infamy, negligible fortune and prizes!! A good time will be had by all! 

A night to remember is coming. Are you ready? 

Grab your tickets now!

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Jamie 

Blog: www.jamiepappas.com

Business: www.pappasadvisors.com

Twitter: @JamiePappas

 

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Why Facebook Timeline is Good for Brands & the Top 5 Things You Need to Know

Reposting my post originally shared on the AMP blog, with a couple of updates:

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CocacolatimelineAs you all know now, Facebook made the switch for all brand pages over to the new Facebook Timeline layout as of March 30th. While the jury is still out among some social media professionals as to whether or not this shift is beneficial to brands, I’m not having any trouble seeing the value this shift brings to the table for brands seeking real relationships with their consumers. This shift in functionality is one that finally, and for the first real time in the social media space, enables brands to tell their story, share their history, share the milestones that matter, and engage with consumers in an authentic conversation and relationship. Does it get any better than that? Isn't that exactly what brands have been claiming to strive for? Then why have so many of them just allowed ths witch to happen without doing a thing to prepare? 

Here are the top 5 things you’ll need to keep in mind as you work towards rebranding your page with the Timeline functionality – and you do need to work to make  your page shine in the new Timeline layout! Simply allowing the switch to happen is not enough and you’re NOT doing your brand any favors if you didn’t put any thought into making the switch!

  1. Choose a cover photo that represents your brand and your story, while being mindful of Facebook’s rules on what your cover photo may not contain:
    • Price or purchase information, such as “40% off” or “Download it at our website”
    • Contact information, such as web address, email, mailing address or other information intended for your Page’s About section
    • References to user interface elements, such as Like or Share, or any other Facebook site features
    • Calls to action, such as “Get it now” or “Tell your friends”
  2. Highlight the most important elements of your brand along the top. Tabs as we know them are morphing into a series of icons highlighted just below your cover image.
    • Photos are a static element in the new design, but you can change everything else, and the order in which they appear – be sure to make good use of the limited real estate. I’d recommend not keeping Likes as one of the 4 primary tabs at the top – don’t you have more to share with visitors than how many other visitors have liked the page?
    • You’ll also need to choose images to represent the elements that you want to highlight – make this a priority given it’s placement on your page, as it’s one of the first things visitors will see
    • You can also pin a post to the top of your page to highlight the most important content/conversation for your brand
  3. Additional tab changes mean some additional work to optimize the visitor experience:
    • Default landing tabs are no longer an option so choose  your posts wisely as these will now be the first thing a visitor will see when engaging with your brand
    • The width of tabs is also changing from 520 pixels wide to 810 pixels wide – this means you’ll likely need to rework most of the tabs you had on your page previously to make use of the expanded real estate, but until you do, they’ll center within the 810 pixel width
  4. Milestones and the brand story become the forefront of the experience. While pondering what to include, consider these elements as you tell the story of your brand:
    • What are our brand goals and objectives?
    • What matters to our target audience?
    • Are there large gaps that we can fill with notable elements, such as key hires, new products, awards, etc.?
  5. Direct, private messages to brands from users are possible for the first time, enabling more direct brand-to-consumer interaction than ever before. As you’re adjusting to this new functionality you’ll want to consider:
    • Your strategy for responding to customer inquiries publicly vs. privately including message categories and response times or SLAs to inquiries
    • Real-estate is now precious on your page, so take offline conversations offline via direct messages

For some examples of great brand uses of Timeline, check out:

  • Coca Cola – With the exception of the Likes being one of the four icons at the top, the Coca-Cola page is a great example of a brand-relevant layout making excellent use of the Timeline functionality.
  • Barack Obama – Whether you support Obama or not, one look at his Facebook Timeline demonstrates that his team knows what they’re doing when it comes to leveraging the new functionality. They’ve peppered his page with relevant facts and news throughout his life. They’re also using the cover photo to demonstrate compelling, relevant information to this year’s campaigns.
  • Tide (yes, as in the laundry detergent) – The team at Tide has done a great job of laying out relevant milestones in the product’s history, along with interesting facts and information the company has shared with consumers over the years. They’re using their cover photo for new product awareness – a no-brainer! Bonus points for not having Likes among their top icons!
  • Subway – Who knew sandwiches could be this interesting! The company has done a great job of filling in interesting facts about the products, organization, and corporate responsibility throughout the years. Bonus points for not having Likes among their top icons!
  • Burberry – The fashion house has done a fantastic job of replicating theHeritage section of their website into their Facebook Timeline. Not surprisingly, they’ve also mastered the art of visual appeal in the use of eye-catching images sprinkled throughout their timeline.

All in all, while the new Timeline functionality swap seems like a very drastic one, and in many ways it is, it’s also a chance for brands to finally tell their story. It’s an opportunity for brands to connect with their consumers in a compelling way highlighting what matters the most to the consumers who wish to know the personality behind the brand. For brands, Timeline offers an easy way to connect in a more human, more personal way.

What have been your experiences with Timeline for brands so far? Do you like it? What would you change if you could?

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Jamie 

Blog: www.jamiepappas.com

Twitter: @JamiePappas

 

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The Community BackChannel – A Community for all Community Managers #CMTYBC

Cmtybc_logo_mix For anyone who’s ever managed a community – whether an internally-facing employee community or an externally-facing community available to customers, partners, developers, employees, and the media – you know what a challenging, rewarding, frustrating, and fulfilling experience it can be to bring people together!

Yes, a community is all these things! And every community manager knows that all too well! 

It can also be a bit of a lonely experience in that often a community manager is the only person tasked with managing the community as a part of their job, and it’s often not even their full time job. They are often serving not only as the host of the party, but the educator, help desk, evangelist, technical expert, and whatever else comes along that needs their assistance. They are, to put it mildly, expected to wear a number of hats at any given moment. Theirs is a unique skill set that is not often found, and they often must reach outside of the organization for support and resources.

Enter the Community BackChannel.

Cmtybc_matrix Four of us  - all community management professionals with years of experience - Claire Flanagan, Ted Hopton, Megan Murray and I – know this all too well and decided that a free community to bring community builders together made perfect sense.

Per our Mission, we are committed to advancing the art and practice of community building by gathering active and engaged people together in a vibrant, trusting, no-sales-zone community - where we can learn from each other and from the experience of participating in a model community of our own.

We exist to serve practitioners, people who are actively involved in building communities. The exchange of ideas and experiences, the surfacing of issues and problems and questions, the peer-to-peer support, and the development of professional relationships among practitioners creates the greatest value within our community.

In the spirit of community and collaboration, we have intentionally interwoven ourselves with other groups involved in community building to forge stronger relationships within the community management space. You’ll notice that many of our members are leaders in public conversations about communities.

Why we’re Different.

We feel very strongly about bringing together all people in support of community building, regardless of company size, budget commitment, or official role at the organization. While we feel very strongly about a trusting no-sales-zone environment, we see the value that our trusted colleagues who work in the consulting and vendor spaces can bring to the conversation and want you to have the ability to network and learn from them. We also feel very strongly that community managers at companies of all sizes face the same challenges and need the same level of support a network such as the Community BackChannel can provide.

Similar to Greg Lowe’s experience, I was also made to leave a number of communities I had joined and built up strong relationships within when I chose to leave EMC and join AMP Agency. Building up these relationships and then being removed from the communities is not a fun experience. Trust me. In a new role, it’s a bit like having the rug pulled out from under you. The good news is that I'm now friends with most of the people I met in the past 2 years through these communities, but there's still a disruption in the conversation, flow of information, and my network. Consistency in a network that ebbs and flows with me as I make changes in my life is critical for me. Consistency and dependability are key tenets of community. 

Join us!

The criteria is very simple, really. Members simply need to:

  • have demonstrated a committed interest in sharing ideas about community building
  • have a publicly-visible complete LinkedIn profile
  • agree to and adhere to the Community Back Channel Code of Conduct, including the no-sales-zone policy
  • be approved for membership by the Board after all current members have had the opportunity to review and comment upon the application.

We’re already 50 strong in just 2 weeks, and will no doubt benefit from your knowledge and expertise! So, what are you waiting for? Join us!

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Jamie 

Blog: www.jamiepappas.com

Twitter: @JamiePappas 

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