creative

Why Facebook Timeline is Good for Brands & the Top 5 Things You Need to Know

Reposting my post originally shared on the AMP blog, with a couple of updates:

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CocacolatimelineAs you all know now, Facebook made the switch for all brand pages over to the new Facebook Timeline layout as of March 30th. While the jury is still out among some social media professionals as to whether or not this shift is beneficial to brands, I’m not having any trouble seeing the value this shift brings to the table for brands seeking real relationships with their consumers. This shift in functionality is one that finally, and for the first real time in the social media space, enables brands to tell their story, share their history, share the milestones that matter, and engage with consumers in an authentic conversation and relationship. Does it get any better than that? Isn't that exactly what brands have been claiming to strive for? Then why have so many of them just allowed ths witch to happen without doing a thing to prepare? 

Here are the top 5 things you’ll need to keep in mind as you work towards rebranding your page with the Timeline functionality – and you do need to work to make  your page shine in the new Timeline layout! Simply allowing the switch to happen is not enough and you’re NOT doing your brand any favors if you didn’t put any thought into making the switch!

  1. Choose a cover photo that represents your brand and your story, while being mindful of Facebook’s rules on what your cover photo may not contain:
    • Price or purchase information, such as “40% off” or “Download it at our website”
    • Contact information, such as web address, email, mailing address or other information intended for your Page’s About section
    • References to user interface elements, such as Like or Share, or any other Facebook site features
    • Calls to action, such as “Get it now” or “Tell your friends”
  2. Highlight the most important elements of your brand along the top. Tabs as we know them are morphing into a series of icons highlighted just below your cover image.
    • Photos are a static element in the new design, but you can change everything else, and the order in which they appear – be sure to make good use of the limited real estate. I’d recommend not keeping Likes as one of the 4 primary tabs at the top – don’t you have more to share with visitors than how many other visitors have liked the page?
    • You’ll also need to choose images to represent the elements that you want to highlight – make this a priority given it’s placement on your page, as it’s one of the first things visitors will see
    • You can also pin a post to the top of your page to highlight the most important content/conversation for your brand
  3. Additional tab changes mean some additional work to optimize the visitor experience:
    • Default landing tabs are no longer an option so choose  your posts wisely as these will now be the first thing a visitor will see when engaging with your brand
    • The width of tabs is also changing from 520 pixels wide to 810 pixels wide – this means you’ll likely need to rework most of the tabs you had on your page previously to make use of the expanded real estate, but until you do, they’ll center within the 810 pixel width
  4. Milestones and the brand story become the forefront of the experience. While pondering what to include, consider these elements as you tell the story of your brand:
    • What are our brand goals and objectives?
    • What matters to our target audience?
    • Are there large gaps that we can fill with notable elements, such as key hires, new products, awards, etc.?
  5. Direct, private messages to brands from users are possible for the first time, enabling more direct brand-to-consumer interaction than ever before. As you’re adjusting to this new functionality you’ll want to consider:
    • Your strategy for responding to customer inquiries publicly vs. privately including message categories and response times or SLAs to inquiries
    • Real-estate is now precious on your page, so take offline conversations offline via direct messages

For some examples of great brand uses of Timeline, check out:

  • Coca Cola – With the exception of the Likes being one of the four icons at the top, the Coca-Cola page is a great example of a brand-relevant layout making excellent use of the Timeline functionality.
  • Barack Obama – Whether you support Obama or not, one look at his Facebook Timeline demonstrates that his team knows what they’re doing when it comes to leveraging the new functionality. They’ve peppered his page with relevant facts and news throughout his life. They’re also using the cover photo to demonstrate compelling, relevant information to this year’s campaigns.
  • Tide (yes, as in the laundry detergent) – The team at Tide has done a great job of laying out relevant milestones in the product’s history, along with interesting facts and information the company has shared with consumers over the years. They’re using their cover photo for new product awareness – a no-brainer! Bonus points for not having Likes among their top icons!
  • Subway – Who knew sandwiches could be this interesting! The company has done a great job of filling in interesting facts about the products, organization, and corporate responsibility throughout the years. Bonus points for not having Likes among their top icons!
  • Burberry – The fashion house has done a fantastic job of replicating theHeritage section of their website into their Facebook Timeline. Not surprisingly, they’ve also mastered the art of visual appeal in the use of eye-catching images sprinkled throughout their timeline.

All in all, while the new Timeline functionality swap seems like a very drastic one, and in many ways it is, it’s also a chance for brands to finally tell their story. It’s an opportunity for brands to connect with their consumers in a compelling way highlighting what matters the most to the consumers who wish to know the personality behind the brand. For brands, Timeline offers an easy way to connect in a more human, more personal way.

What have been your experiences with Timeline for brands so far? Do you like it? What would you change if you could?

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Jamie 

Blog: www.jamiepappas.com

Twitter: @JamiePappas

 

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A little social media marketing helps EMC Break Records

EMC Breaks Records

Last week, in case you hadn’t heard, EMC launched a record 41 products. You can view the Record Breakers simulcast replay on EMC.com, if you’d like. But, I’m not here to talk to you too much about the product side of things – I’m no product expert although I think that there are some awesome new products out there from EMC. Instead, I’d like to talk to you about the social media side of things that went very well, and that I’m extremely proud of. It’s also a demonstration of how well things can go when you have the passion and drive to move them forward, budget or no budget.

How things came together

Pre-Event: January 3 – January 17

First off, we started out with a direct mailer of “broken record puzzles” to key folks around the industry. The feedback was positive on these, and the intent was twofold – 1) Invite them personally to the Record Breaking event on January 18th, and 2) Encourage them to tell others about it in the hopes that their networks would also be interested in the event and accompanying announcements – this is WOM (word of mouth) marketing at its best! (Photos courtesy of Michael Cote)

Photo Courtesy of Michael Cote: http://www.flickr.com/photos/cote/5327583777/in/photostream/   Photo Courtesy of Michael Cote: http://www.flickr.com/photos/cote/5327584807/in/photostream/   Photo Courtesy of Michael Cote: http://www.flickr.com/photos/cote/5328235196/in/photostream/   Photo Courtesy of Michael Cote: http://www.flickr.com/photos/cote/5328235628/in/photostream/

EMCCorp Facebook Challenge Close on the heels of the puzzle, we launched a nifty little Facebook game to drive awareness and encourage fans (yes, I still call them fans!) to break their own records! It’s still up there if you’d like to give it a whirl. Warning: It’s rather addictive!

At the same time, we launched a couple of viral videos on EMC’s YouTube channel, which have accumulated over 700,000 views between the two of them, and successfully drove registration to the EMC event.

All this time, we were also tweeting about the event using a common hashtag - #EMCBreaksRecords - to drive awareness, registration and buzz. We were sharing the videos, making folks aware of the game, and also tweeting world records that had been previously broken – asking them in the form of questions in the morning to gain responses, and giving the answer at the end of the day.

I should also mention a practice that has worked very well for us to keep EMC employees around the globe in the loop of our activities in the social space, as well as enable them to join in on the activities in a consistent and measurable fashion – “social media activation kits.” These kits contain a high level overview of the program at hand, as well as links to content and collateral (both traditional and social), tracking links, hashtags, suggested tweets/posts, social hubs and just about anything else you can imagine to participate in a truly organized social marketing campaign. These are hosted the internal employee community that I used to manage, EMC|ONE – now thoughtfully managed and curated by our own community manager extraordinaire, Michelle Lavoie. Michelle was kind enough to host a front and center widget on the home page to drive further awareness of the activation kit, as well as the overall social media plan for the launch.

In-Event: January 18

The tweeting continued around things that were going on during the simulcast – EMC actually arranged to break a couple of world records with the folks at Guinness during the event. I’ve shared the videos of each within this post – check them out.

 

#EMCBreaksRecords The tweeting during the event also resulted in EMC’s first ever trending topic on Twitter across the entire United States. Last may, we reached trending in Boston for EMC World 2010 – but this is the first U.S.-wide achievement – so you could say we set a record in social media, as well!

EMC Community Network Also, for the first time ever, we held a live Q&A session within our own EMC Community Network. Envisioned and championed by the folks on the ECN team – this was the company’s first ever live simultaneous Q&A session – so another record for us, in a matter of speaking!

Also, the day of launch, our super stellar EMC Blogroll of subject matter experts along with other industry folks produced over 40 blog posts released on the day of the launch, further generating buzz, awareness and affinity for the EMC brand.

So what does all of this mean?

Well, at the end of the day, it means that social media engagement played a critical role in generating awareness and buzz about EMC’s most important and most impactful launch!! Here are a few key statistics and milestones:

  • 1,000+ Broken Records Mailed out to key influencers >> generated buzz, awareness, brand affinity, and ultimately registrations for the event
  • EMC’s first Facebook game generated 80,000+ tab views and over 6,500 new fans of the EMC Facebook page >> generated buzz, awareness, brand affinity, event registration and increased our social audience and the potential realm of our future conversations with these enthusiasts
  • Thanks to our viral videos, EMC’s YouTube channel was ranked #55 in the Gurus Category on YouTube >> increased awareness, buzz, brand affinity, and free advertising
  • The #EMCBreaksRecords hashtag achieved trending status across the entire U.S. during the event on January 18th with over 1,500 tweets across multiple geographies around the world! >> increased awareness, buzz generation, brand affinity, and free advertising
  • The EMC Community Network attracted new users to the community with the live Q&A –in fact, 42% of the visitors that day were new users to the ECN! >> Increased awareness, affinity and exclusive access to the subject matter experts people wanted to talk to the most!
  • EMC bloggers, as well as other bloggers generated over 40 blog posts on the launch >> generating buzz, awareness, and access to the SMEs on the topics surrounding the launch, as well as the products announced.
  • All of this amounted to thousands of mentions in the social space – blogs, tweets, Facebook posts and shares, and industry articles amount to an uber-magnified awareness of EMC and the company’s offerings, messaging and plans for 2011. Heck, even our stock price reached one of the highest points in the past 10 years.

Up Next?

With all that activity and success, you might be wondering what’s next – how will we keep the momentum going?

RBTour1

The EMC Record Breaking Tour, of course! You’ll be able to follow the tour drivers around the world as they make stops, break records, and demo all the latest and greatest from EMC! You can follow the drivers on the Twitter account we set up for them, and keep an eye out for the Record Breaking Tour blog coming soon! There will also be Facebook components, and an invite to all EMC customers, partners, and enthusiasts to share their own record breaking moments!

I’m looking forward to seeing what this next chapter holds!

 

 

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Jamie 

Blog: www.jamiepappas.com

Twitter: @JamiePappas

 

 

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Enter the #EMC xCP xCelerator Challenge #xcpContest & Win!

Xcpchallenge
Show off your xCP chops and share your creations to help the xCP community build powerful solutions more quickly. Enter a winning xCelerator and you can share in the $50,000 prize pool!

What is the xCP xCelerator Challenge?

The xCP xCelerator Challenge is a contest that invites EMC Documentum customers, partners, and employees to submit working xCelerators to the xCP xCelerator xChange, a library of xCelerators contributed by the xCP community. The entries will be judged by the community and a panel of experts, and winners will share a $50,000 prize pool.

What Is An xCelerator?

An xCelerator is one or more assets that can be used to accelerate the creation, adoption, and/or implementation of an xCP solution. An xCelerator is not necessarily a complete, running application; instead, it is intended to hasten application development by providing key pieces of functionality.

What Types of xCelerators are Eligible for the Challenge?

For this Challenge, we're looking for executable (working) sample applications or single-purpose xCelerator assets. See the Judging Criteria for a complete description of the contest categories.

Who Can Enter?

The Challenge is open to all Documentum customers, partners, and employees.

Submission Categories

Each submission must be in one of three categories:

  1. Sample Application: Needs to provide the foundation for an end to end case management or BPM solution, covering the full lifecycle from creation to completion. An example is the Grants Management sample application that is provided with the xCP product.
  2. xCelerator Asset: A standalone component that can be plugged into any xCP application. Examples that are included with xCP include the Advanced Search xCelerator and several Activity Template xCelerators.
  3. Employee Submission: The best xCelerator submitted by an EMC employee. Employees may submit either type of xCelerator, but only one prize will be awarded.

We're looking for submissions that are executable or deployable to a working xCP application. That means xCP Design Patterns are not eligible for this contest (although you're encouraged to contribute those as well to help raise your community status).

What are the Prizes?

One cash prize will be awarded in each of the following categories:

  • Best Sample Application: $20,000
  • Best xCelerator Asset: $10,000
  • Best Employee Entry: $10,000

Plus, each of the three winning teams will receive one conference pass plus expenses to participate in an expert panel at the next EMC World, May 2011 in Las Vegas (total of 3 passes).

An Added Bonus!

Network with others across the entire EMC Documentum Developer Network!!

Sounds Great! How Do I Enter?

See How, What, and When to Submit your xCelerator

Timelines

  • Contest opens October 26th 2010 at Momentum Lisbon
  • All entries due by midnight Pacific Time, December 31 2010
  • Community posting of finalists and voting starts mid-January 2011
  • Voting complete early February 2011
  • Winners announced early March 2011
  • Winners present on Expert Panel at Momentum at EMC World May 2011

 

So, come on! Get your game on!! We want to hear from you!!

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Jamie 

Blog: www.jamiepappas.com

Twitter: @JamiePappas

 

 

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EMC Monster Mash 2010 Winners Announced at #EMCWorld

Some very cool things came out of EMC's recent Monster Mash Developer Challenge - check it out, and join me in congratulating the winners!

Have you joined the EMC Community Network yet? You should - you'll get to do fun things like this, as well as connect to customers, partners, peers, and folks all over the world who share a passion for technology!

On the last day of EMC World 2010, $30,000 in cash prizes were awarded to winners of the Monster Mash Developer Challenge. This contest, hosted by the EMC Developer Network (EDN), selected the best “mashups,” or composite applications, written using at least 2 different EMC platforms and, optionally, any industry software.

The goals of the Challenge were to showcase the breadth of EMC platforms, how straightforward it is for developers to use EDN resources to learn and develop apps based on many EMC platforms, and to provide “crowd sourced” software code, at no cost, for use by anyone in future development efforts.

 

Grand Prize and Documentum xCP - Game Content Services
Derrick

Derrick Lau

mm-derrick-ship-200x150.png

Moster Mash Grand Prize - $15,000
Best Documentum xCP Mashup - $5,000

Provide video gamers a simple cost effective means of sharing customizations with one another.

The ability to customize game content, such as custom game characters is very popular amongst gamers. However finding an affordable accessible solution for sharing this content continues to be a challenge.  Game Content Services a proof of concept application submitted by Derrick Lau demonstrates a solid solution to this problem.

Technologies used in the mashup

Read more >>

Derrick on the Monster Mash Challenge:

“The Monster Mash Challenge has been a very rewarding experience.  Using EDN, I was able to quickly learn enough about Atmos Online, to include it in my mashup. I intend to use Atmos Online again in my consulting practice specializing in Documentum-based solutions, as well as for my personal interest in sharing game content in the cloud with other indie developers.”


Best  Atmos Mashup -  Metaconomy Storage Monitor

Richard

Richard Blackham


metaconomy-solution-model-200x196.png

Best Atmos Mashup - $5,000

The Metaconomy Storage Monitor is a tool that can be used by EMC and their channel partners to gather data via the web on storage status of all of their customer’s storage implementations.

"The Storage Monitor", can aid the EMC channel to accurately manage data harvested and aggregated from customer implementations of:

The purpose is for EMC and their channel to be able to have:
  • Point in time visibility of sales status on a day by day basis
  • Drive stronger compliance standards through the EMC channel
  • More pro-active towards their customers by delivering better service
  • To better know more about their customers, and
  • be positioned to grow the business
Technologies used in the mashup

Read more >>

Richard on the Monster Mash Challenge:

“The Monster Mash Challenge gave developers both the tools and the encouragement to tackle something new and grow.  It provided EMC with a broad perspective of the many ways developers can quickly and easily create new innovative apps…ideas that EMC might never have considered before, like gaming, desktop management tools or our very own storage data harvesting tool  integrated into our channel performance management solution.“ 


Best  Employee Mashup - Tech Notes Authoring Solution


Junaid Asifali

Junaid Asifali

JunaidsWorkFlow-200x122.png

Best Employee Mashup - $5000

One of the important activities of a technical support organization is to create a body of knowledge that can be used and shared with both customers and internal employees. This knowledge typically takes the form of technical notes which document known solutions to specific problems. Apart from the main support site, these solutions may be referenced by other internal and external websites.

Tech Notes allows technical support organizations to create support notes which can be shared with both customers and internal employees. The solution uses Documentum xCP for the content authoring process and xDB to store the approved solution and Atmos to store any binary documents which support the solution. The goal is to achieve this with minimal coding.

Technologies used in the mashup

Read more >>

Junaid on the Monster Mash Challenge

“Our team provides support to Documentum developers. We enjoyed working as a team and doing something creative. Instead of troubleshooting issues and reviewing code, we were able to use our skills to build a solution that is both useful and relevant.”           


Honorable  Mention - NoteFly with EMC

  Fan


Fan Wu

fanwu_tech_diagram-200x123.jpg

Honorable Mention

NoteFly with EMC is a simple application mashing up all EMC repository-like products from a simple Note.

A Post-It-Note Desktop program that resides in the System Tray of most Windows desktop operating systems.

It's more than a normal passive Post-It “Note” in that you can:

  • Post quick notes to various EMC repositories so your insights and information are captured right away
  • Receive EMC repositories’ statuses automatically and pop up a flashing note on your screen if there is a problem
  • A "command-like" natural language command can be sent back to the server so that the server can do various jobs
  • Demonstrates cross platform cryptography, encryption with .NET and decryption with RSA BSAFE for Java
  • Web Service which provides Encryption on Demand
  • Base64 encoding in both Java and C# for rendering Atmos URL
Technologies used in the mashup Read more >>

Other Finalists  Building_blocks_5


The EMC Community Network is EMC's global online community ecosystem where people passionate about technology come to network, share their own expertise, and learn from others across the globe. What are you waiting for? Join the conversation!

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Jamie

Blog: www.jamiepappas.com

Twitter: twitter.com/jamiepappas

 

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Understanding Human Organizational & Social Behavior in an Unusual Way– A Chat with Ben Waber of the MIT Media Lab

Ben Waber, Courtesy of http://web.media.mit.edu/~bwaber/  A few weeks ago, I had the pleasure of sitting in on one of the free EMC Research Cambridge Lectures with guest lecturer Ben Waber of the MIT Media Lab Human Dynamics Group regarding the group’s research on human behavior and human dynamics using wearable sensing technology called “sociometric badges” (see image).

Sociometric Badge, Courtesy of http://hd.media.mit.edu/badges/ The sociometric badges are equipped with infrared sensors to determine if interactions are face-to-face, a wireless radio to determine proximity, an accelerometer that can track movement including walking, running, sitting, body gestures, body mimicry, boredom, and even bluffing, and a microphone that doesn’t record actual words, but from vibrations can pick up on tone, speaking speed, intonation, persuasiveness, influence, and interest level.

The goal of their research is to truly understand how social signals, both conscious and unconscious, affect people, particularly within their work lives and social spheres at work, and how understanding these signals might lead to better or different communications, increased work performance and productivity, and even greater job satisfaction among employees.

Honest Signals CoverBen’s group, led by Professor Alex “Sandy” Pentland (who has out a fascinating new book on the group's work - "Honest Signals") has conducted several studies at large organizations, and based on my observations during the lecture, a few things continually come forward:

  • Social support networks are a major factor in job satisfaction
  • Social collaboration and network cohesion generates greater productivity
  • Little changes, such as taking a break together, can have large positive effects
  • Face-to-face interaction is a core component of developing the strongest of social networks
  • Information shared via face-to-face social interactions is often different than information shared via email
  • In at least one study, one-standard-deviation increase in network cohesion equaled a 10% increase in productivity; in other words, collaboration equals productivity

The group’s research is of particular interest to me, given my focus on social media and social networking as tools that can aide in business process change, information exchange, complex problem-solving, networking and collaboration, and an increased sense of belonging for an organization’s employees that use social business tools as a way to do their jobs.

I do believe that their work can translate nicely to social media and social networking tools, in at least some form or fashion. I think it’s particularly relevant in the network’s contributions to your overall job satisfaction. The elements of social media and social networking that I believe have the strongest potential to increase job satisfaction include:

  • a greater sense of feeling connected to the organization and its strategy
  • opportunities to help solve complex problems
  • greater ease in solving your own problems
  • increasing  your knowledge in areas of interest
  • sharing your own knowledge and expertise and having it recognized by your network
  • intrinsic rewards and self-satisfaction that come from helping others
  • the opportunity to network with a group of like-minded individuals one can relate to

I could go on and on...the research being done at the MIT Media Lab is fascinating to me, and I see it applying on so many levels – both in-person as well as online – when it comes to the things that help people to feel a sense of belonging and satisfaction. I love the notion of enabling people to have real-time feedback in order to even further their understanding of themselves and their network and its full potential! Looking forward to hearing more from this group on their work!

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Jamie 

Blog: http://www.jamiepappas.com

Twitter: http://twitter.com/jamiepappas

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In Memory of Ada Lovelace - Congrats to Women in Technology & Science!

Charles Babbage's Analytical Engine -Courtesy of http://babbage.bravehost.com  So, I've been hearing about this mystery lady today named Ada Lovelace, and decided that I needed to find out more about her and what she's all about. The cool thing is, I found out some pretty interesting stuff, and it's essentially thanks to her early work and thinking that it was possible for me to do so, all in the comfort of my home on my laptop. 

As it turns out, Ada was an English writer who came to be known for her work on Charles Babbage's early computer, dubbed "the analytical engine." Her notes on the engine, which was not yet even built (can you even imagine reviewing the plans for the machine on the left and making sense of them?!), include what is referred to as the first algorithm to be processed by a machine. Due to this work, she is referred to as the world's first computer programmer. Ada also believed that computers could be used for more than calculations and numbers functions, from scientific research to composing music and producing graphics -- and here we sit today!

Ada Lovelace, courtesy of http://www.statemaster.com/encyclopedia/Ada-Lovelace  Interestingly enough, I read in one article that the U.S. Defense Department named their new standardized computer programming language "Ada" on December 10, 1980, Ada's birthday. It is said that her image can be seen on the Microsoft product authenticity hologram stickers on Microsoft products. 

Another fact that is interesting to me, as an English major in undergrad, is that her father is poet Lord Byron and one of her friends was Charles Dickens

March 24th is now the day that many refer to as Ada Lovelace Day, a day to celebrate the achievements of women in technology and science.

For a quick overview of Ada Lovelace and her life, take a look at this presentation by Andra Keay, who says:

Start_quote For Ada Lovelace Day, I wanted to share some of the fascinating story of the world's first computer; Charles Babbage, the genius engineer; and Ada Lovelace, the Enchantress of Numbers, mathematician, visionary and world's first coder.

Ada Lovelace (for schools) on Prezi

Thanks, Ada, where ever you are, for paving the way for women like us!

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 Jamie 

 Blog: http://www.jamiepappas.com

 Twitter: http://twitter.com/jamiepappas

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EMC Enterprise 2.0 Case Study Webinar

Yesterday, I had the pleasure of sharing EMC's Enterprise 2.0 story with a large group of webinar attendees.

I tried to cover the whole gammit of topics from our journey. They include:

  • Tools and Milestones
  • The Business Case
  • Getting Buy-In
  • Dealing with the Critics
  • User Adoption
  • Moderation Process
  • Creating Communities
  • Training and Education
  • Benefits
  • Defining Success
  • EMC's Key Ingredients

Here are the slides from the presentation. I'll post audio as soon as it's available.

EMC Enterprise 2.0 Case Study Webinar for The 2.0 Adoption Council & Newsgator

View more presentations from Jamie Pappas.

Thanks to EMC (of course!) for giving me such a great job that has enabled me to create such a wonderful story to tell! Thanks also to The 2.0 Adoption Council for all of the wonderful opportunities they provide, including being able to participate in webinars such as this one! Thanks to Newsgator for sponsoring The 2.0 Adoption Council webinar series, and providing the opportunity for many of us to share our stories. Finally, thanks to Jive Software for their great product and supporting us along our journey.

Check out the first two webinar presentations, as well!

2.0 Adoption in the Enterprise - The "Before" (Click for audio replay)

Featuring Bruce Galinsky from MetLife, Anu Elmer from Swiss Re, and Greg Lowe from Alcatel-Lucent

2.0 Adoption in the Enterprise - The Before

View more presentations from The 2.0 Adoption Council.

2.0 Adoption in the Enterprise - The "After"  (Click for audio replay)

Featuring Claire Flanagan from CSC, Megan Murray from Booz Allen Hamilton, and Kevin Jones from Dynetics

2.0 Adoption in the Enterprise - The After

View more presentations from The 2.0 Adoption Council.

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Please, share your journey - have you seen some common themes? Some common challenges? Some common success?

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Happy Birthday to My Friend, the Web! #20Years

Happy Birthday! The web is something that many of us take for granted now. We don’t even think twice about popping open a browser page and reading about the latest news, weather, sports, fitness, parenting, or whatever our passion. If you can think of it - chances are good that you can find it on the web. In fact, I’d be curious as to what there might be anymore that you can’t find on the web.

I have always been fascinated by the web. I remember the stars in my eyes the first time I was able to search on something and find information about that topic from people and sources I’d never even heard of before. It was amazing! And for me, it still is.

 ON MagazineThat’s why I found the current issue of ON Magazine to be fascinating! You see, the entire issue is focused on the web and its 20th birthday!  Many of us, in fact, here at EMC have found this issue to be one that resonates deeply with us. Our Blogging Corps has each been taking a turn in sharing our own thoughts on the questions posed by ON Magazine. I was tagged by fellow blogger and EMCer David Spencer, so here are my thoughts…

 

How has the web changed my life?

I can’t even begin to list all of the ways that the web has changed my life. I’m on the web every single day. It’s hard to imagine a day without it, to be honest.  Does that qualify as an addiction?

The first obvious thing that comes to mind is the fact that I have chosen a career focused on the web. Every single day I use the web to communicate with others, both inside and outside of EMC, about what I’m working on. Part of my responsibility is to be on the social web, to understand it, and to teach others how to use it while also developing best practices, use cases, and guidelines for participation that help people to understand how to use it to represent EMC well.

Stargate SG-1 The second thing that comes to mind is the ease with which I can access information. As a Stargate SG-1 fan, I like Chris Brogan’s analogy of “gate jumping” in this issue. The web allows me to jump around and view what I’m interested in, for as long as I’m interested in it and then move along and check out the next thing. As I said before – you can search on and find information on just about anything you can possibly think of. I don’t have phone books in my house any longer because I look everything up on the web. I watch news, TV shows, and movies on the web. I have even sold some (not all because some books I still love to hold in my hands while reading them) of my books that are available on the web. Every one of my research papers for my MBA had more web resources sited that physical books and periodicals. I even turned in my papers for my degree online.

I’m trying to find a facet of my life that the web doesn’t touch these days…We planned our wedding in Maui online down to the very last item. We shopped for our condo online, researched neighborhoods and communities online, even applied for our mortgage online – I never even met our mortgage broker in person. I shopped for my car online, and car insurance and a local dealer near where I lived for service. I print grocery coupons from online, and view the weekly sales ads online. I subscribe to newsletters that I’m interested in online and receive them via email. I share photos, videos and updates with colleagues and our family online. If I’m presenting at an event, my family can often view it online as though they were there. I even design and order our holiday cards online.

How has the web changed business and society?

In addition to all of the above examples of information accessibility which have certainly impacted business and society in general, there are businesses around now that are strictly online. They don’t even have a physical office that people go in to every day – business is conducted remotely via email, web meetings, phone calls, and even telepresence. Tools like Skype allow me to view and chat with anyone in the world with an internet connection and an account for free, which is still an amazing concept to me.

The web, and particularly the social web, has enabled businesses to connect with companies and individuals like never before. The possibilities for sharing and gathering information are immeasurable. Listening in the social web enables us to be that “fly on the wall” we’ve all wished we could be at one time or another when looking for feedback on our companies and products. The social web enables us to send messages far and wide for very little investment (generally only someone’s time) in such a viral nature that we’ve still not fully harnessed how far our reach is with such social platforms.

Worldmap The web has connected the world and made it much flatter and enabled worldwide collaboration in ways that we might never have imagined 20 years ago. I can talk to anyone, anywhere, at any time, many of whom I’d have never had an opportunity to meet, had it not been for the web.  

What do I think the web will look like in twenty years?

It’s hard to say for sure…but I think buzz words like social media, Web 2.0, Web 3.0, social web will be long gone. There will be no need to define it that way because it will already be that way, and will have been for a long time…

Kids coming of age now have already always had the web all of their lives. They think it’s the norm. Imagine how it will be in another 20 years – the children coming of age in 20 years will have always had the social web and conversations and interactions that are still new to many.

I think too that the notion of websites will likely go away – content will be served up more based on individual user preferences. It will be like an uber personal landing page experience or something like that.

The web as we know it today will likely be unrecognizable in twenty years, it will have evolved and changed so much. But, imagine the possibilities….Just too cool! I can’t wait!

I've tagged Christine Christopherson to carry on the topic.

So, what about you - What do you think the web will look like in twenty years?

 

Check out the other blogs on this topic:

Barry Burke - #20years of the web, as seen by the storage anarchist

Christine Christopherson - The Web at 20…looking good, kid!

David Spencer - The web at #20years old

Edward Newman - The Web at 20!

Gina Minks - The web has been around for #20years (and I’ve been around for 14 of them)

Kathrin Winkler - The Web and the World

Len Devanna - Celebrating 20 Years of Web

Natalie Corridan-Gregg - Internet is 20 years old. Ah, to be twenty years old again!

Stuart Miniman - Imagine the Web in 20 Years & Celebrating the Web at 20

Yo Delmar - The Web is 20 years old, what now in the next 20?



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A New Year, A New EMC Information Calendar

EMC's 2010 Information Calendar and widget is out in full force - have you checked it out yet? If not, you should! Packed with 365 days of fun photos and interesting facts, it's a fun addition to any blog or website! A cool new feature this year is the ability to add notes and keep track of interesting dates, appointments, birthdays, meetings - all that stuff you don't want to forget. And the best part is, it's all private, so you don't have to worry about anyone finding out that you celebrate your dog's birthday every year with a special doggy cake and ice cream, not that there's anything wrong with that!

Enjoy!


Enterprise 2.0 is still alive and well, thank you very much

Me & My Rockstar Pass I am just back from a week in San Francisco attending the Enterprise 2.0 Conference in San Fran as a featured speaker along with a whole host of other industry experts. Those of us that were on the keynote stage got “backstage passes” and felt a bit like rock stars walking around. Thanks to everyone who made it possible for me to attend a great conference!

For my part, I participated in a panel with five other members from the 2.0 Adoption Council entitled “Is Enterprise 2.0 a Crock?”  I’ll share more on the panel and the whole idea of E 2.0 “crock-i-ness” in general in another post, as I’d like to get my overall conference thoughts down here first as well as share some advice based on ongoing discussions I had with folks at the conference that I hope to be helpful to them, as well as anyone else trying to do this. 

PanelSmall Photo courtesy of @adunne's Flickr Photostream. Panel left to right: Greg Lowe, Megan Murray, Bryce Williams, me, Bruce Galinksy, and Claire Flanagan. (I took a few photos, too, at the conference, though not nearly as good as Alex's.)

I have to say that I enjoyed the conference and the city of San Francisco. The weather was exceptionally nice and the city is amazing, even though I only saw a very small portion of its loveliness due to being inside most of the time.  But nothing compared to the opportunity to meet not only my friends from the 2.0 Adoption Council - Susan Scrupski our Founder, Andy McAfee, Greg Lowe, Megan Murray, Bryce Williams, Bruce Galinksy, Claire Flanagan, Timo Elliott, Hamilton Pridgen, Bert Sandie, and Donna Lucas - in person, but also so many other folks so passionate about the topic of Enterprise 2.0. I am proud to be a member of the 2.0 Adoption Council, and a part of the Enterprise 2.0 conference, as both have done great things for me on many levels.

One thing that’s still very clear to me from the conference, and the folks that I talked to there, is that Enterprise 2.0 is alive and well in terms of both interest in “cracking the code” of rollout and implementation as well as interest in and a hunger for examples of companies that are doing it and doing it well. It’s refreshing to work for a company (EMC) that’s considered to be ahead of the curve in terms of strategy, deployment, and adoption of Enterprise 2.0 tools and behaviors behind the firewall. I know that we still have a lot of learning and work ahead of us, but it’s neat to hear what folks think of what we’ve done so far, and of course to know that I’ve been in the thick of it.

So, how does one go about thinking about and preparing to launch an Enterprise 2.0 initiative? Here’s my advice on questions you need to ask yourself and be able to answer before moving forward. I’ll be elaborating on these questions in future posts:

How do you pitch the idea and to whom?

Understanding the key stakeholders and influences that need to be involved in the initiative and decision-making will go a long way towards a successful rollout. My recommendation is to define your goals and try to include key stakeholders from as many cross-functional teams as makes sense for your organization. This will hopefully reduce the number of times you may have to go back and re-pitch and refine the plan.

How do you determine what tools to use?

Understanding your goals will lead you towards tools. My recommendation would be to start smaller and more concise to meet specific goals you’ve identified and add new functionality as your users request it - providing too many bells and whistles up front will likely turn users off.

How do you secure executive sponsorship and program funding?

Getting an executive sponsor for your initiative who “gets it” and can articulate the value of the tools you’re proposing, as well as actually use them, is going to be key to your initiative.  You’ll also want to be honest with your budgetary needs – nothing is free, not even if the software’s free – it’s still going to take someone’s time (and time is money, after all), to roll out the initiative. My recommendation is to start with a pilot or beta program to get folks interested in the offering and then scale up as needed as new users join.

How do you educate on the tools?

Educating on the tool(s) that you choose is going to be key for a successful initiative. Too often, we make assumptions about people’s level of knowledge on any particular tool or subject. My advice is that you’re going to need to prepare beginner, intermediate, and advanced training materials in multiple formats to have a truly successful educational program.

How do you roll it out to the company?

When it’s time for go-live, you’re going to need to determine how you’re going to roll it out and to whom – will it be the whole company or a sample group of folks? You’ll also want to consider any marketing and communications channels you’ll be able to take advantage of to increase awareness. My recommendation is to also have a plan in place with consistent messaging for your advocates and evangelists to take advantage of when they share the tools with others. This will help to keep the messaging consistent and avoid confusion as to what the tools are for.

How do you handle the naysayers, those that don't see the value or support the idea?

See my previous blog post on this one.

How do you measure the impact and success?

You will inevitably want to consider the measurements you will take into account to consider your initiative a success. There are lots of different measures that can be captured, and each organization is different. My recommendation is to gain insights from your key stakeholders as to what they might consider a measure of success and then propose a phase 1 list to folks for consideration. As the tools and their use evolves, so too can your measures of success.

In summary, the key ingredients for any Enterprise 2.0 initiative are:

  • Executive sponsorship
  • Funding
  • Defined goals/purpose
  • Defined “rules of engagement”
  • Partnerships are key (IT, HR, Legal, PR, Business Units, etc.)
  • Group of passionate folks
  • Patience
  • Perhaps a leap of faith

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 Jamie 

 Blog: http://www.jamiepappas.com

 Twitter: http://twitter.com/jamiepappas