Current Affairs

Mixed Feelings on The Social Network : A Movie Review

Courtesy of http://www.thesocialnetwork-movie.com/ My husband and I went to see "The Social Network" this past weekend. Admittedly, I had mixed feelings about the movie. When he mentioned that he wanted to see the movie, I wrinkled my nose and sighed an "Oh no....Really?" Turns out he was most interested in the movie more because of it's soundtrack by Trent Reznor than the "story of Facebook," although that was an interesting aspect, as well.  Admittedly, the Reznor angle got me a little more interested, as well (Nine Inch Nails is one of my favorites).

The good news is that the movie wasn't as bad as I was anticipating it would be - the story is a mildly interesting one, even if Mark Zuckerberg does call it fiction

It wasn't a horrible movie, but it didn't make me walk out of the theater thinking "I'm going to recommend that movie to everyone" either. The notion of it being a "picture of the year" candidate is laughable. It's certainly nowhere near that caliber of movie.

I like Facebook as much as the next person. Probably more if you consider the fact that I opt to use Facebook as a part of my job - in fact, I develop and execute the social media strategy, inclusive of Facebook, for EMC Corporation. But this is not a "picture of the year" candidate, folks. There is, frankly, nothing about this movie that screams picture of the year to me. I just don't get that notion. Not one bit. Are we "there" now -- where the fad of social media has everyone raving over a mediocre story? Really?

Putting aside the fact that we watched the process of website development for over 2 hours, and a bunch of teenagers teeter between loving and hating one another (not all that uncommon -- or interesting, either), and selfishly vying to be the "owner" of the next-big-thing -- what I did like about the movie was the wit in some of the characters and the moments when there was clever banter back and forth. Although the movie's "Mark" was a jerk in the opening scene, the banter back and forth with his girlfriend was amusing to follow. Do people really talk like that? 

There were also even some emotional moments along the journey. I teetered between thinking Mark was a two-faced jerk and feeling sorry for him for for essentially throwing all of his friends away in the effort of claiming credit or owning the idea and creation of Facebook, or so the story goes in the movie. It's just sad, all the way around to see how people can fall apart under pressure. 

So at the end of the day, I was entertained during some parts, bored or annoyed during others, and overall would say this wasn't a horrible movie, but wasn't great either. I'd say that the $22.4 million it brought in over the weekend agrees. 

 

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Jamie 

Blog: www.jamiepappas.com

Twitter: @JamiePappas



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ComScore: The 2009 U.S. Digital Year in Review "Social Networking Remains One of the Web’s Top Activities in 2009"

ComScore According to comScore's "The 2009 U.S. Digital Year in Review" report nearly four out of five US Internet users visited a social networking site in December 2009. To put that in perspective - nearly 80% of internet users visit social networking sites. Social networking activity now represents 11% of all time spent on the internet in the U.S., making it one of the most popular web activities. In fact, the sub-title of their section on social networking says "Social Networking Remains One of the Web’s Top Activities in 2009." No surprise here.

From a social networking perspective, the report primarily touched on Facebook, Twitter, and MySpace. I'm going to focus my thoughts on Facebook and Twitter, since those are two we focus on at EMC, as MySpace really does not reach our target market.

097124-3d-glossy-blue-orb-icon-social-media-logos-facebook-logo Facebook

Facebook surged to the #1 position among social networks for the first time in May and continued substantial growth throughout 2009, closing out with 112 million visitors in December 2009, up 105% from 2008. 

I was surprised to see that the average number of minutes people spend on Facebook each day is only 23.7 minutes. That seems rather low to me, but comScore attributes that to the increase in frequency of visits, which could make sense. It just seems to me that so many people are on there so often, how could it only be just over 20 minutes per day? What are your thoughts on this number?

Facebook Demographics

Facebook demographics remain relatively split between those over 35 and those under 35, which is also not really surprising to me.

Twitter Twitter

Like Facebook, Twitter's visits also surged in 2009, finishing out 2009 with nearly 20 million visitors, up from just 2 million visitors in 2008.

Twitterdemo

Twitter demographics remains relatively split between those over 35 and those under 35, which is somewhat surprising to me because I would have thought the split would lean higher for those over 35. Twitter experienced the largest increase in people aged 18-24, which is also interesting to me, as I've not really seen this shift. I guess that's just my network experience though! 

Overall

I'm very pleased to see that use of these sites continues to grow, especially since we focus some energy on them at EMC. I'd love to see more information on the quality vs. quantity of posts and users. I'd also love to see some information on participant vs. lurker statistics. I'm always curious to know if the folks out on these sites are actually using them, or just perusing and consuming, but not necessarily creating new content. It changes how you engage with folks when they're lurkers vs. creators. 

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How about you? Anything here surprise you? Anything you weren't surprised by? What do you think this means for the future of social media and social networking sites? My personal opinion - it's great to see the growth continue!


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Happy Birthday to My Friend, the Web! #20Years

Happy Birthday! The web is something that many of us take for granted now. We don’t even think twice about popping open a browser page and reading about the latest news, weather, sports, fitness, parenting, or whatever our passion. If you can think of it - chances are good that you can find it on the web. In fact, I’d be curious as to what there might be anymore that you can’t find on the web.

I have always been fascinated by the web. I remember the stars in my eyes the first time I was able to search on something and find information about that topic from people and sources I’d never even heard of before. It was amazing! And for me, it still is.

 ON MagazineThat’s why I found the current issue of ON Magazine to be fascinating! You see, the entire issue is focused on the web and its 20th birthday!  Many of us, in fact, here at EMC have found this issue to be one that resonates deeply with us. Our Blogging Corps has each been taking a turn in sharing our own thoughts on the questions posed by ON Magazine. I was tagged by fellow blogger and EMCer David Spencer, so here are my thoughts…

 

How has the web changed my life?

I can’t even begin to list all of the ways that the web has changed my life. I’m on the web every single day. It’s hard to imagine a day without it, to be honest.  Does that qualify as an addiction?

The first obvious thing that comes to mind is the fact that I have chosen a career focused on the web. Every single day I use the web to communicate with others, both inside and outside of EMC, about what I’m working on. Part of my responsibility is to be on the social web, to understand it, and to teach others how to use it while also developing best practices, use cases, and guidelines for participation that help people to understand how to use it to represent EMC well.

Stargate SG-1 The second thing that comes to mind is the ease with which I can access information. As a Stargate SG-1 fan, I like Chris Brogan’s analogy of “gate jumping” in this issue. The web allows me to jump around and view what I’m interested in, for as long as I’m interested in it and then move along and check out the next thing. As I said before – you can search on and find information on just about anything you can possibly think of. I don’t have phone books in my house any longer because I look everything up on the web. I watch news, TV shows, and movies on the web. I have even sold some (not all because some books I still love to hold in my hands while reading them) of my books that are available on the web. Every one of my research papers for my MBA had more web resources sited that physical books and periodicals. I even turned in my papers for my degree online.

I’m trying to find a facet of my life that the web doesn’t touch these days…We planned our wedding in Maui online down to the very last item. We shopped for our condo online, researched neighborhoods and communities online, even applied for our mortgage online – I never even met our mortgage broker in person. I shopped for my car online, and car insurance and a local dealer near where I lived for service. I print grocery coupons from online, and view the weekly sales ads online. I subscribe to newsletters that I’m interested in online and receive them via email. I share photos, videos and updates with colleagues and our family online. If I’m presenting at an event, my family can often view it online as though they were there. I even design and order our holiday cards online.

How has the web changed business and society?

In addition to all of the above examples of information accessibility which have certainly impacted business and society in general, there are businesses around now that are strictly online. They don’t even have a physical office that people go in to every day – business is conducted remotely via email, web meetings, phone calls, and even telepresence. Tools like Skype allow me to view and chat with anyone in the world with an internet connection and an account for free, which is still an amazing concept to me.

The web, and particularly the social web, has enabled businesses to connect with companies and individuals like never before. The possibilities for sharing and gathering information are immeasurable. Listening in the social web enables us to be that “fly on the wall” we’ve all wished we could be at one time or another when looking for feedback on our companies and products. The social web enables us to send messages far and wide for very little investment (generally only someone’s time) in such a viral nature that we’ve still not fully harnessed how far our reach is with such social platforms.

Worldmap The web has connected the world and made it much flatter and enabled worldwide collaboration in ways that we might never have imagined 20 years ago. I can talk to anyone, anywhere, at any time, many of whom I’d have never had an opportunity to meet, had it not been for the web.  

What do I think the web will look like in twenty years?

It’s hard to say for sure…but I think buzz words like social media, Web 2.0, Web 3.0, social web will be long gone. There will be no need to define it that way because it will already be that way, and will have been for a long time…

Kids coming of age now have already always had the web all of their lives. They think it’s the norm. Imagine how it will be in another 20 years – the children coming of age in 20 years will have always had the social web and conversations and interactions that are still new to many.

I think too that the notion of websites will likely go away – content will be served up more based on individual user preferences. It will be like an uber personal landing page experience or something like that.

The web as we know it today will likely be unrecognizable in twenty years, it will have evolved and changed so much. But, imagine the possibilities….Just too cool! I can’t wait!

I've tagged Christine Christopherson to carry on the topic.

So, what about you - What do you think the web will look like in twenty years?

 

Check out the other blogs on this topic:

Barry Burke - #20years of the web, as seen by the storage anarchist

Christine Christopherson - The Web at 20…looking good, kid!

David Spencer - The web at #20years old

Edward Newman - The Web at 20!

Gina Minks - The web has been around for #20years (and I’ve been around for 14 of them)

Kathrin Winkler - The Web and the World

Len Devanna - Celebrating 20 Years of Web

Natalie Corridan-Gregg - Internet is 20 years old. Ah, to be twenty years old again!

Stuart Miniman - Imagine the Web in 20 Years & Celebrating the Web at 20

Yo Delmar - The Web is 20 years old, what now in the next 20?



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