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Reblog: Coffee With Thomas Episode 8 - EMC's Social Media Maestros

Had an absolute blast catching up with Thomas Jones (aka @Niketown588) last week along with social media cohorts @LenDevanna and @ThomLytle. Check it out and let us all know what you think! 

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Reblog: Coffee With Thomas Episode 8 - EMC's Social Media Maestros

This weeks special guests are Jamie Pappas (@JamiePappas), Len Devanna (@LenDevanna) and Thom Lytle (@ThomLytle). Jamie is the author of Social Media & Enterprise 2.0 Musings. Len is the author of Confessions of an eBiz Junkie. All three are the maestros of social media integration at EMC. Tune in and listen to this special podcast as Jamie, Len and Thom give us insight into:
  • How EMC|ONE is the catalyst to blogging 
  • How social media ties into peoples sense of belonging
  • How to make social media a value add for you
  • Social Networking and Your Personal Brand
  • Jamie's role in social media adoption among women
  • EXCLUSIVE EMC World 2011 Bloggers Lounge Update
  • Similarity between Jamie's childhood and mine
  • Thom's new blog site
  • and much much more

You can subscribe/listen to Coffee With Thomas via iTunes.

Link to Podcast: Coffee With Thomas Episode 8 - EMCs Social Media Maestros

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Jamie

Blog: www.jamiepappas.com

Twitter: @JamiePappas



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EMC Enterprise 2.0 Case Study Webinar

Yesterday, I had the pleasure of sharing EMC's Enterprise 2.0 story with a large group of webinar attendees.

I tried to cover the whole gammit of topics from our journey. They include:

  • Tools and Milestones
  • The Business Case
  • Getting Buy-In
  • Dealing with the Critics
  • User Adoption
  • Moderation Process
  • Creating Communities
  • Training and Education
  • Benefits
  • Defining Success
  • EMC's Key Ingredients

Here are the slides from the presentation. I'll post audio as soon as it's available.

EMC Enterprise 2.0 Case Study Webinar for The 2.0 Adoption Council & Newsgator

View more presentations from Jamie Pappas.

Thanks to EMC (of course!) for giving me such a great job that has enabled me to create such a wonderful story to tell! Thanks also to The 2.0 Adoption Council for all of the wonderful opportunities they provide, including being able to participate in webinars such as this one! Thanks to Newsgator for sponsoring The 2.0 Adoption Council webinar series, and providing the opportunity for many of us to share our stories. Finally, thanks to Jive Software for their great product and supporting us along our journey.

Check out the first two webinar presentations, as well!

2.0 Adoption in the Enterprise - The "Before" (Click for audio replay)

Featuring Bruce Galinsky from MetLife, Anu Elmer from Swiss Re, and Greg Lowe from Alcatel-Lucent

2.0 Adoption in the Enterprise - The Before

View more presentations from The 2.0 Adoption Council.

2.0 Adoption in the Enterprise - The "After"  (Click for audio replay)

Featuring Claire Flanagan from CSC, Megan Murray from Booz Allen Hamilton, and Kevin Jones from Dynetics

2.0 Adoption in the Enterprise - The After

View more presentations from The 2.0 Adoption Council.

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Please, share your journey - have you seen some common themes? Some common challenges? Some common success?

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Engage. Evangelize. Empower. The 2.0 Adoption Council is waiting for you!

The 2.0 Adoption Council  You might have heard about the 2.0 Adoption Council from any one of our nearly 100 members who’ve joined thus far, or you might have noticed the logo right here on the left rail of my blog. I’ve had the pleasure of being among the very first group of internal 2.0 evangelists to come together and help one another by sharing ideas, tips, tricks and best practices for what it is we do every single day – evangelize the benefits of Enterprise 2.0 and enterprise collaboration and networking technologies (think communities, wikis, blogs, discussion forums, microblogging, etc.) and share with our enterprise organizations the benefits of exploring these tools and technologies to connect employees, change and improve business processes, and open up information that’s critical to the organization’s long-term success.

Member Benefits  What are the benefits of membership?

All of our members are all involved directly in developing and executing strategy for their organizations.  This means that we get to directly converse and collaborate with people doing exactly what we’re doing. I cannot stress enough the power of being able to discuss, share and ask questions of people focused on the same things that I am working on day in and day out.

As Andrew McAfee said at Enterprise 2.0 in San Francisco back in November, being an evangelist can be a lonely job because you’re often the only person or one of only a few who are in the role of an evangelist and you’re often in a situation where you’re sharing ideas, best practices, and benefits with folks who are not quite there yet in terms of seeing Enterprise 2.0 as a critical component of the future success of the organization. Having a network of peers to talk with and bounce ideas off of is just immensely helpful and refreshing.

We are a well-recognized group of thought leaders. Even in our short time since creation by Enterprise 2.0 expert Susan Scrupski (aka ITSinsider), we have received quite a bit of positive industry recognition by folks such as Andrew McAfee, Dion Hinchcliffe, Gil Yehuda, Dan Keldsen and Carl Frappaolo of Information Architected, and many others. We were also a research partner for the Enterprise 2.0 Conference in San Francisco and members have been interviewed by publications such as BusinessWeek, CIOZone, IDC, and The Economist.

We have access to and demonstrations from a wide variety of vendors and experts in the Enterprise 2.0 space. We’re often the first to know, or among the first to know about new products and services being offered, and are often offered access to the products to test them out and see what we think. We also schedule regular calls and discussions with industry experts in the Enterprise 2.0 space to ask them our toughest questions and learn from them first-hand. I can’t say that I’ve ever had the opportunity to chat with so many experts and learn from so many folks that have gone before me, before now.

We publish ground-breaking industry research. We are committed to collaborating on and publishing research from the Council members’ knowledge and experiences. You can check out our latest report on our site, and order a copy of it if interested. I highly recommend it!

So, are you interested yet?

2.0 Adoption Council Member Testimonials  If all of this hasn’t been enough to encourage you to join us, check out our member testimonials:

I’m proud to be a member of The 2.0 Adoption Council because it provides me with an opportunity to connect with and have meaningful conversation with peers from all over the world facing the same challenges that I am on a daily basis. I’m able to tap into the Council at a moment’s notice, and ask for opinions, experience and assistance with a wide variety of topics and receive practical advice from my peers. I’m also able to share my own experiences in the hopes that they’ll help others along their own journey. I’m honored to be a part of the Council and the experience it provides.

Jamie Pappas, Manager, Social Media Strategy, EMC Corporation

 

Membership in The 2.0 Adoption Council is a must for any professional responsible for internal social computing. The ability to connect with smart people across the industry has been invaluable to me.

Laurie Buczek, Social Computing Program Manager, Intel Corporation

 

In just a few short weeks my network of colleagues and experts who share the same passion and focus that I do in the Enterprise 2.0 space has expanded exponentially. For the first time I no longer feel isolated behind our firewall wondering how others are dealing with the challenges I might have. In just a few weeks, I have already been able to benchmark best practices and case studies with a few members, an activity which has directly benefited me in the next stage in our internal deployment. I find the members all wanting to help and engage, making it a great source for real exchange and support.

Claire Flanagan, Sr. Manager, KM and Enterprise Social Software Strategy, CSC Corporation

 

Being a member of The 2.0 Adoption Council immediately paid off by expanding my network of knowledgeable and experienced internal community/social media professionals. Now I have that many more people to collaborate with regarding decisions and questions we’re faced with daily.

Matthew Ladin, Corporate Social Networking Chief Evangelist/Technical Lead, Texas Instruments

 

It’s only been 3 weeks but if first impressions are any indication, this is going to be a very valuable group for me. I think the opportunity for regular, informal contact through social cast and then the yammer platform is a great way to bring us together. I’ve enjoyed the discussion throughout the day and the opportunities available to learn from each other as we navigate these new waters. I look forward to expanding my participation and expanding the relationships that are budding….Thanks!

Jim Worth, Director MRL II, Merck Research Labs

 

I go to conferences, I Twitter, I Yammer, I’ve got friends and colleagues in Facebook, Ning and LinkedIn, but I didn’t have a virtual community of like-minded, focused and creative people looking to drive the 2.0 mantra throughout their organization, be it through culture, education, collaboration, technology or leadership. The 2.0 Adoption Council has become that place for me and the intellectual competence and idea exchange is second to none.

Dan Pontefract, Senior Director, Learning & Collaboration, TELUS

 

I am proud to be part of The 2.0 Adoption Council because of the network of knowledgeable peers in this space. We are all engaged with helping to make E20 successful in our organizations which bonds us. Our work in enhancing adoption is new territory and it’s exciting to be in the midst of this thinking, learning, strategizing and sharing of experiences.

Mary Maida, Information Solutions Manager, Medtronic, Inc.


The 2.0 Adoption Council has been a godsend for me. When I first opted in I was giddy at the idea of having others commiserate with and bounce ideas off of. It quickly became very clear that we had more answers than I’ve ever heard from a stage or an online event. It taps right into the strength of conference events; we get to have the hallway discussion every day if we like. We can drill down and talk about the realities of challenges, change, tools, and how to navigate these uncharted waters.

Megan Murray, Community Manager, Project Coordinator, Booz Allen Hamilton

 

Being a member of The 2.0 Adoption Council has given me a peer organization to share my challenges and my successes. I always find someone who is willing to help me out when I hit an issue that I have not dealt with before. The advice and expertise I receive is an invaluable resource for implementing collaborative solutions within my company. The team spirit and camaraderie of the council is well represented in everything we do from Demo Thursdays, to Guru Q&A, to exploring and evaluating new tools. I can’t thank my fellow members enough for the value that I take away each and every day.

Greg Lowe, Social Media Architect/Program Manager, Alcatel-Lucent

So, what are you waiting for? Join us


Is your social networking hurting your personal brand?

Social Media Bandwagon As we all explore the world of social media and social networking, we cannot forget that we all have a lot of learning to do along the way. Just as different tools resonate with different people, the ways in which the tools are used are all over the board, as well. This is likely no surprise to any of us who participate in social networks regularly. And yet, as users, we often forget how our social networking and social media activities can be perceived by those that do not use them as we do. To assume that the way in which we are using these tools should not be questioned by anyone is naïve at best, and foolish and even detrimental to your career, at worst. I'd offer this piece of advice to remember: Participating in any online social network or public forum is always going to be subject to review and interpretation by others, whether family, friends, current or potential employers. Why? Because it's just that - public. You should not have any notion of privacy if you're participating in public social networking sites. It's wise to always keep this in mind.


promote your personal brand wisely on social networksAs a recent example, a co-worker was looking to hire someone to expand their team, but after checking out a prospective candidate online, became turned-off when they went to the person’s Twitter account and saw over 40 postings in the past 24 hours, most of which were not work-related. Admittedly, even to me - an individual quite comfortable with just about all social media tools available - I thought that was a bit much, especially given that many were during work hours. Personally, I have even un-followed people on Twitter who took up my entire tweetstream and seemingly used Twitter as their public IM tool. To me, quality over quantity showcases your talent when using social networking sites, whereas random and frequent brain dumps are not the kind of “conversation” I care to follow.

Participating in social networks with flaming finger velocity is not helpful to anyone

Is there such a thing as too much tweeting? Yes, I think there is – if you’re tweeting (or blogging or surfing Facebook or another social networking tool) with flaming finger velocity and it’s on work time and you’re not even remotely discussing work-related topics or somehow showcasing your talent as an employee of the company, then I think you’re approaching the area of risking folks thinking that you’ve got too much time on your hands. 

One might argue that if you’re getting your work done, producing high quality work, and not bothering anyone, that it’s no one’s business. I’d disagree. There are many days at work where having someone help me for even an hour would be a huge help. If you’ve got time to send that many tweets, messages, post that many blogs, etc. during work hours, and especially about non-work-related topics, then you’ve got time to help out a fellow co-worker and be a part of the team and showcase your talent to the company in that way.


Helpful tips for social networking

Like it or not, what you do online when associating yourself with the company reflects not only on your personal brand, but also on the brand of your employer. Here are some tips I’d offer up to folks trying to find the balance between the personal and professional realms of social networking:

  • The #1 question you should ask yourself - Would you care if someone else was telling you this?
  • Share interesting information, resources, photos, videos, and link to blogs and articles
  • Share success stories, ideas or comment on something of interest
  • Do not use public social networking sites as your instant messenger tool
  • Know your reply ratio – try to have a conversation with people instead of just broadcasting yourself
  • It is OK to share some personal interests when online at work, be mindful of how it can be perceived – a good rule of thumb during work hours is 80% business, 20% other interests
  • Learn that every tweet/blog post/status update/photo/etc counts – every post can help or hurt your personal brand as well as your company’s
  • Learn from others, listen to advice and experiences they share
  • Remember that this is a public forum in most cases
  • What you say lives forever, even if you delete it, chances are good it's already been indexed or someone has already seen it
  • Ask yourself: Would you say this to your manager or a customer?

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 Jamie 

 Blog: http://www.jamiepappas.com

 Twitter: http://twitter.com/jamiepappas