intranet

A look back at the Intranet Insider World Tour 2010

Communitelligence I had a great time a few weeks back now at the Intranet Insider World Tour 2010 in NYC presented by Communitelligence and hosted by the folks at Con Edison headquarters, right in the heart of Union Square. A group of hand-selected folks presented on their endeavors to introduce social intranets and social collaboration into their organizations, some farther along in the process, but all of us there to learn and share. It was a fantastic feeling to be among such kindred peers.

There were a lot of case studies, best practices, and general findings presented from the likes of companies such as Intel, Alcatel-Lucent, ESPN (owned by The Walt Disney Company), Intranet Benchmarking Forum, General Electric, Peppercom, Deloitte, and many others. And many, if not all, of the companies present faced the same challenges, successes, and questions as to what to tackle next to continue to meet the needs of their stakeholders who are, in many cases, ready to try out each new kind of tool that comes out before the organization can even get it fully implemented.

One thing is for certain – everyone at this conference was there to share and learn from one another. It was evident from all of the speakers that things in this area move at the speed of lightning in terms of new technology and their employees’ interest in the new tools and technologies. This also presents one of the major challenges that every organization faces is that if they don’t introduce the social collaboration tools as new things come to market – if the organization cannot get these tools deployed quickly to meet the needs of their employees and embrace the use of social collaboration tools, the employees will find ways to get to the tools they need to do their jobs more effectively and efficiently.

There really are two choices – the organization embraces the tools and incorporates them as a part of their standard toolset, or employees will embrace them outside of the organization. Not a good thing in the eyes of most organizations, which is why every organization at the conference had recognized the need to drive forward the use of social collaboration tools within the organization.

A few themes resonated with me during the conference that I wanted to share with you:

Checklistgr

  • Social collaborative tools are becoming more and more a requirement as a part of the suite of tools available to employees
  • The forward-looking companies that are able to successfully use social collaboration tools do so both behind the firewall as well as outside of the firewall
  • Companies must embrace a model of listening - both internally and externally - in order to have a full picture of the information and feedback about the organization
  • Companies must embrace both the positive and the negative sentiments that are shared, and develop a trusting relationship with their employees and stakeholders by responding to both positive and negative feedback
  • Employees and external stakeholders expect a bi-directional communications model with companies, and companies that do not embrace that (i.e. continue to broadcast, even on social channels) will find themselves at a disadvantage
  • Employees are more insistent than ever that they need to have an opportunity to contribute their own knowledge to the organization, as well as seek knowledge from the larger audience outside of their immediate work group or organization
  • Collaborative intranets do indeed increase employee satisfaction, productivity and the feeling of contributing to the organization, as well as a feeling of knowing more about the organization and the direction it’s headed
  • Listening to employees and identifying tools that meet their needs and use cases is critical to the successful implementation of these tools, as well as continued adoption and use
  • Employees will find a way to use collaborative tools to do their jobs, whether or not you incorporate them as a part of your suite of employee tools and arm them with the knowledge to use them successfully
  • Multimedia such as video, podcasts and photos are becoming increasingly desired types of content in the fast-paced work environments that we are all in
  • Mobility is key – employees are increasingly demanding that the information they used to consume in a static website experience be more mobile and accessible to them in their preferred format, at their preferred location and at a time that is convenient to them

Gone are the days of one-way pushed content where employees are strictly consumers of a corporate message, and here are the days where employees demand the ability to contribute to the organizational “memory” and history of the organization and its successes and failures.

All in all, I had a great time at the conference, and am looking forward to continuing the conversation with all the wonderful new folks I met!

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 Jamie 

 Blog: http://www.jamiepappas.com

 Twitter: http://twitter.com/jamiepappas

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