We're looking to add a few key team members to our family over here at EMC! Take a look and see if you're interested! Please submit your resume through our resume system and feel free to let me know you did so, so that we can be on the lookout for it.
Does the vanity plate on
your car start with http://?
Do you *love* helping
others understand and leverage the power of the web?
If so, you may be
interested in a couple of cool opportunities here at EMC. We're looking for two talented folks to join
our Digital Strategy Team. Sound interesting? Read on for more info...
Some disclaimers first...
As much as I love to
receive resumes through Yammer, Utterz, and Twitter,
I'd ask that anyone interested go through the normal channel of submission.
Basically, that means follow the relevant link below and submit your resume.
Also, some browsers
struggle with deep links into our recruiting system. If you click a link and
get a 'cookies not accepted' error or similar, just grab the REQ ID for the
respective job and try a search for it here.
So - who are we
The first opportunity (REQ ID 49681BR) is for a Sr.
Project Manager / Web Consultant. We're looking for someone who has a
deep understanding and a passion for the online space. A collaborative
individual who can lead complex web projects, help others understand and
leverage the online channel, and help drive the ongoing definition and
execution of our digital road map.
team player is key - and the right candidate should feel at home discussing the
evolution of the social web, enterprise 2.0, rich media, SEO and SEM,
etc;. Experience deploying / managing large web sites and leading cross
functional teams is a plus here.
Next up, an opportunity for
Manager / Web Publisher (REQ ID
49680BR). We're looking for an individual to help advance EMC's
corporate Intranet, working closely with contributing groups to ensure business
objectives are met.
The successful candidate here should have experience
building and maintaining web sites, including UI / UX experience, familiarity
with design and production tools (Photoshop, Dreamweaver, etc;), strong
attention to detail and solid communication / project management skills.
Experience with Intranets obviously a plus.
I've shared a bit in the past about my take on
corporate culture. Suffice it to say a talented, passionate and motivated
individual can build one heck of a career here. Interested? Submit your
credentials and let's talk!
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EMC's 2010 Information Calendar and widget is out in full force - have you checked it out yet? If not, you should! Packed with 365 days of fun photos and interesting facts, it's a fun addition to any blog or website! A cool new feature this year is the ability to add notes and keep track of interesting dates, appointments, birthdays, meetings - all that stuff you don't want to forget. And the best part is, it's all private, so you don't have to worry about anyone finding out that you celebrate your dog's birthday every year with a special doggy cake and ice cream, not that there's anything wrong with that!
am just back from a week in San Francisco attending the Enterprise 2.0 Conference in San
Fran as a featured speaker along with a whole host of other
industry experts. Those of us that were on the keynote stage got “backstage
passes” and felt a bit like rock stars walking around. Thanks to everyone who made it possible for me to attend a great conference!
my part, I participated in a panel with five other members from the 2.0 AdoptionCouncil entitled “Is Enterprise
2.0 a Crock?” I’ll share more on the panel and the whole idea of E 2.0 “crock-i-ness” in general in another post, as I’d like to get my overall conference thoughts down here first as well as share some advice based on ongoing discussions I had with folks at the conference that I hope to be helpful to them, as well as anyone else trying to do this.
thing that’s still very clear to me from the conference, and the folks that I talked
to there, is that Enterprise 2.0 is alive and well in terms of both interest in
“cracking the code” of rollout and implementation as well as interest in and a hunger for examples of companies that are
doing it and doing it well. It’s refreshing to work for a company (EMC) that’s
considered to be ahead of the curve in terms of strategy, deployment, and
adoption of Enterprise 2.0 tools and behaviors behind the firewall. I know that
we still have a lot of learning and work ahead of us, but it’s neat to hear
what folks think of what we’ve done so far, and of course to know that I’ve
been in the thick of it.
how does one go about thinking about and preparing to launch an Enterprise 2.0
initiative? Here’s my advice on questions you need to ask yourself and be able
to answer before moving forward. I’ll be elaborating on these questions in
you pitch the idea and to whom?
the key stakeholders and influences that need to be involved in the initiative
and decision-making will go a long way towards a successful rollout. My
recommendation is to define your goals and try to include key stakeholders from
as many cross-functional teams as makes sense for your organization. This will hopefully
reduce the number of times you may have to go back and re-pitch and refine the
How do you
determine what tools to use?
your goals will lead you towards tools. My recommendation would be to start
smaller and more concise to meet specific goals you’ve identified and add new
functionality as your users request it - providing too many bells and whistles
up front will likely turn users off.
you secure executive sponsorship and program funding?
an executive sponsor for your initiative who “gets it” and can articulate the
value of the tools you’re proposing, as well as actually use them, is going to
be key to your initiative. You’ll also
want to be honest with your budgetary needs – nothing is free, not even if the
software’s free – it’s still going to take someone’s time (and time is money,
after all), to roll out the initiative. My recommendation is to start with a
pilot or beta program to get folks interested in the offering and then scale up
as needed as new users join.
you educate on the tools?
on the tool(s) that you choose is going to be key for a successful initiative.
Too often, we make assumptions about people’s level of knowledge on any
particular tool or subject. My advice is that you’re going to need to prepare
beginner, intermediate, and advanced training materials in multiple formats to
have a truly successful educational program.
you roll it out to the company?
it’s time for go-live, you’re going to need to determine how you’re going to
roll it out and to whom – will it be the whole company or a sample group of
folks? You’ll also want to consider any marketing and communications channels
you’ll be able to take advantage of to increase awareness. My recommendation is
to also have a plan in place with consistent messaging for your advocates and
evangelists to take advantage of when they share the tools with others. This
will help to keep the messaging consistent and avoid confusion as to what the tools
you handle the naysayers, those that don't see the value or support the idea?
will inevitably want to consider the measurements you will take into account to
consider your initiative a success. There are lots of different measures that
can be captured, and each organization is different. My recommendation is to
gain insights from your key stakeholders as to what they might consider a
measure of success and then propose a phase 1 list to folks for consideration.
As the tools and their use evolves, so too can your measures of success.
summary, the key ingredients for any Enterprise 2.0 initiative are:
“rules of engagement”
are key (IT, HR, Legal, PR, Business Units, etc.)
The line-up for the day included big name brands sharing their
social media experiences, strategy and advice for using social media
successfully. And the folks in
attendance literally came from all over the country to witness the event, which
speaks of the level of information one can achieve when attending.
Me, Hammer and Carina Cristiano Leoni @ Gravity Summit, Harvard
MCHammer – Life-long entrepreneur, blogger, tweeter, rapper, and all around nice guy - need I say more?
If you missed the live streaming of the event on CNN.com/live on
Monday, you can view videos of some of the folks on my YouTube Channel (some also embedded below). Hard to pick
a favorite…Of course, I know EMC’s story very well, since I live it every day
and am proud to be a part of the force and strategy.
Rather than do a play-by-play of the day, I thought I’d
summarize the key points by picking a few keywords to describe the ongoing
message of the entire day at Gravity Summit. I’d have to say they are listen, learn,
engage, and empower.
Listen to what people are saying about your brand, whether it’s
your personal brand or your company brand. Listen. Listen to what is being
said, take it in, and use it as an opportunity to learn. In the opening remarks
with Beverly Macy and Rodney Rumford, it was said “even if you’re never going
to use social media in your business, you need to know how to listen to what
your customers are saying.” I couldn’t agree more.
Learn from what is being said by others. There is an unprecedented
ability to gain insights into what people are saying about your brand like
never before through all social media channels. It’s like having the ability to
finally be the fly on the wall we’ve all wanted to be at some point. As Rodney
Rumford said “use social media to solicit feedback and be ready for what you’re
going to hear – the good, the bad, and the ugly.” Take it as an opportunity to
learn how to be a better brand and educate. Negative comments are such a huge
opportunity to learn and keep people engaged. And, as Polly Pearson said, if
people are complaining, it’s a sign they still care.
Engage with people via social media. I’ve always said that
people want to connect with people, not nameless, faceless brands. Troy Kelley
shared “markets are reporting getting more engagement out of social media than
any other traditional marketing tools,” so now is your chance to get out there,
engage, and be the central voice for your brand. As Hammer said, “perception
has trumped reality, and if you’re allowing somebody else to control the
perception of your brand, you’re in trouble […] being at the center of the flow
of information about you and your brand is the key to managing your brand.”
Empower others to not only find out about your brand via social
media, but also empower your employees to use social media in a transparent
way. I agree with Gary Vaynerchuk that “social media’s power and potential are massively
underrated.” I love Todd Defren’s take on social media: “social media is not
about public relations, it's about public relationships […] social media is not
about creating something new every day, but leveraging what you already have in
creative ways.” It’s all about empowering people to take advantage of the
opportunities social media presents to them and using social media to enhance
information and relationships as we know them.
The only constructive feedback I have is that it seems like
people were jumping out of their seats to engage with the presenters a bit more,
and at times things felt a bit rushed. So, perhaps having one or two fewer
presenters with a touch more time for Q&A would be a good thing? Hard to
say for sure, but I’d love to see a bit more interactivity in the summit. After
all, social media is about having conversations and building relationships.
All in all, a fantastic summit! My first of many, I hope! Kudos
to Beverly and Rodney for a fantastic showing and event!
I was browsing through tweets tagged with the #pcb4 hashtag for this past weekend’s PodCamp 4 in Boston when I came across what I thought was a genius marketing campaign on Twitter for Brookline sushi restaurant Gari Japanese Fusion.
These people have worked it out – they locate local events in the Boston area, pick up on the hashtag and then tweet specials and coupons to the attendees around dinner time. It’s absolute genius if you ask me.
More restaurants looking to get into using Twitter should take their lead and try to catch the eye of event attendees by tweeting the specials to their event hashtag.
Very cool marketing plan that seems to be working out well for them! Can’t wait to try their sushi!