What a week it was! I knew that joining an agency was going to be interesting and different, and would present me with different challenges than what I faced while working on the client side at EMC. But I have to tell you that there’s nothing that happened last week that scared me away, or wasn’t a welcome challenge for me to face. I love the fast pace of the agency environment. I love the atmosphere. Everything about going agency side feels right to me.
Having been on the client side for the past five years I wasn't sure exactly how that transition would be, but I have to honestly say that I've always found agencies appealing - because of the energy, because of the creativity, because of the people. People work hard but also know to have fun while they're working hard and the creative brainstorming sessions that I've participated in this week are just one example of that. I’ve already had the opportunity to contribute to about half a dozen different clients working on social business solutions for them, and the creativity coming from everyone at the agency is just amazing. I honestly couldn’t be happier with the change that I’m experiencing and the atmosphere that I’m in. Really awesome stuff.
If I had to pick one thing that was my favorite new experience this week, it would be the ability to work with both B2B and B2C clients now, instead of just being focused on the B2B side. I have always said that even if a business is focused on marketing to and selling to B2B clients, there are still people behind the “B” that you have to connect with and win over, and I still firmly believe that. And having sat in the seat of being focused primarily on B2B clients at EMC, I can definitely attest to the fact that it is absolutely possible to communicate B2B using social media and do so successfully. What is different for me, at least in this first week of true exposure to the B2C side is that there are more opportunities to be creative – to have open brainstorming sessions about the consumers and purchasers that are the “C” in the B2C equation.
An equal favorite new experience this week is getting to meet and know the people at AMP. Ok, so that’s two things – but I couldn’t not mention the people! What a group of interesting, exciting, and enthusiastic people! And they have been great to me this week. I'm flattered and humbled by the reception that I've received from everyone at AMP. Everyone is so nice and so happy to meet me and has so much information and advice to share with me that it has been just a remarkable experience.
The funny thing is that a lot of people asked me if I was sure that I wanted to go agency side when I mentioned that I was leaving the client side at EMC to go to the agency side, and while I know it’s only been a week – it’s been a fabulous week, and this was absolutely the right choice for me.
I'm so excited! I can’t wait for week two! As I said, I feel like a kid in a candy store!