rich media

A little social media marketing helps EMC Break Records

EMC Breaks Records

Last week, in case you hadn’t heard, EMC launched a record 41 products. You can view the Record Breakers simulcast replay on EMC.com, if you’d like. But, I’m not here to talk to you too much about the product side of things – I’m no product expert although I think that there are some awesome new products out there from EMC. Instead, I’d like to talk to you about the social media side of things that went very well, and that I’m extremely proud of. It’s also a demonstration of how well things can go when you have the passion and drive to move them forward, budget or no budget.

How things came together

Pre-Event: January 3 – January 17

First off, we started out with a direct mailer of “broken record puzzles” to key folks around the industry. The feedback was positive on these, and the intent was twofold – 1) Invite them personally to the Record Breaking event on January 18th, and 2) Encourage them to tell others about it in the hopes that their networks would also be interested in the event and accompanying announcements – this is WOM (word of mouth) marketing at its best! (Photos courtesy of Michael Cote)

Photo Courtesy of Michael Cote: http://www.flickr.com/photos/cote/5327583777/in/photostream/   Photo Courtesy of Michael Cote: http://www.flickr.com/photos/cote/5327584807/in/photostream/   Photo Courtesy of Michael Cote: http://www.flickr.com/photos/cote/5328235196/in/photostream/   Photo Courtesy of Michael Cote: http://www.flickr.com/photos/cote/5328235628/in/photostream/

EMCCorp Facebook Challenge Close on the heels of the puzzle, we launched a nifty little Facebook game to drive awareness and encourage fans (yes, I still call them fans!) to break their own records! It’s still up there if you’d like to give it a whirl. Warning: It’s rather addictive!

At the same time, we launched a couple of viral videos on EMC’s YouTube channel, which have accumulated over 700,000 views between the two of them, and successfully drove registration to the EMC event.

All this time, we were also tweeting about the event using a common hashtag - #EMCBreaksRecords - to drive awareness, registration and buzz. We were sharing the videos, making folks aware of the game, and also tweeting world records that had been previously broken – asking them in the form of questions in the morning to gain responses, and giving the answer at the end of the day.

I should also mention a practice that has worked very well for us to keep EMC employees around the globe in the loop of our activities in the social space, as well as enable them to join in on the activities in a consistent and measurable fashion – “social media activation kits.” These kits contain a high level overview of the program at hand, as well as links to content and collateral (both traditional and social), tracking links, hashtags, suggested tweets/posts, social hubs and just about anything else you can imagine to participate in a truly organized social marketing campaign. These are hosted the internal employee community that I used to manage, EMC|ONE – now thoughtfully managed and curated by our own community manager extraordinaire, Michelle Lavoie. Michelle was kind enough to host a front and center widget on the home page to drive further awareness of the activation kit, as well as the overall social media plan for the launch.

In-Event: January 18

The tweeting continued around things that were going on during the simulcast – EMC actually arranged to break a couple of world records with the folks at Guinness during the event. I’ve shared the videos of each within this post – check them out.

 

#EMCBreaksRecords The tweeting during the event also resulted in EMC’s first ever trending topic on Twitter across the entire United States. Last may, we reached trending in Boston for EMC World 2010 – but this is the first U.S.-wide achievement – so you could say we set a record in social media, as well!

EMC Community Network Also, for the first time ever, we held a live Q&A session within our own EMC Community Network. Envisioned and championed by the folks on the ECN team – this was the company’s first ever live simultaneous Q&A session – so another record for us, in a matter of speaking!

Also, the day of launch, our super stellar EMC Blogroll of subject matter experts along with other industry folks produced over 40 blog posts released on the day of the launch, further generating buzz, awareness and affinity for the EMC brand.

So what does all of this mean?

Well, at the end of the day, it means that social media engagement played a critical role in generating awareness and buzz about EMC’s most important and most impactful launch!! Here are a few key statistics and milestones:

  • 1,000+ Broken Records Mailed out to key influencers >> generated buzz, awareness, brand affinity, and ultimately registrations for the event
  • EMC’s first Facebook game generated 80,000+ tab views and over 6,500 new fans of the EMC Facebook page >> generated buzz, awareness, brand affinity, event registration and increased our social audience and the potential realm of our future conversations with these enthusiasts
  • Thanks to our viral videos, EMC’s YouTube channel was ranked #55 in the Gurus Category on YouTube >> increased awareness, buzz, brand affinity, and free advertising
  • The #EMCBreaksRecords hashtag achieved trending status across the entire U.S. during the event on January 18th with over 1,500 tweets across multiple geographies around the world! >> increased awareness, buzz generation, brand affinity, and free advertising
  • The EMC Community Network attracted new users to the community with the live Q&A –in fact, 42% of the visitors that day were new users to the ECN! >> Increased awareness, affinity and exclusive access to the subject matter experts people wanted to talk to the most!
  • EMC bloggers, as well as other bloggers generated over 40 blog posts on the launch >> generating buzz, awareness, and access to the SMEs on the topics surrounding the launch, as well as the products announced.
  • All of this amounted to thousands of mentions in the social space – blogs, tweets, Facebook posts and shares, and industry articles amount to an uber-magnified awareness of EMC and the company’s offerings, messaging and plans for 2011. Heck, even our stock price reached one of the highest points in the past 10 years.

Up Next?

With all that activity and success, you might be wondering what’s next – how will we keep the momentum going?

RBTour1

The EMC Record Breaking Tour, of course! You’ll be able to follow the tour drivers around the world as they make stops, break records, and demo all the latest and greatest from EMC! You can follow the drivers on the Twitter account we set up for them, and keep an eye out for the Record Breaking Tour blog coming soon! There will also be Facebook components, and an invite to all EMC customers, partners, and enthusiasts to share their own record breaking moments!

I’m looking forward to seeing what this next chapter holds!

 

 

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Jamie 

Blog: www.jamiepappas.com

Twitter: @JamiePappas

 

 

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Another EMC Community Job Opportunity Coming Your Way!

Opportunity's Knocking We're looking to add a few key team members to our family over here at EMC!  Take a look and see if you're interested! Please submit your resume through our resume system and feel free to let me know you did so, so that we can be on the lookout for it.

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Re-posted from Len Devanna's Blog


 

With Social Media becoming an increasingly important part of how we engage online, we're looking for some top talent to come join the team. Specifically, we're looking for a senior community manager type to help shape the future of EMC's community offerings.

If you have a strong passion for the social web, thrive in a highly collaborative team environment, and want to help build the future of digital communications, you may want to give this opportunity a close look. We're looking for someone who has successfully conceptualized, deployed and managed large and thriving B2B communities.

Sound interesting? Check this and other EMC opportunities out at the careers section of EMC.com. Candidates interested in this particular opportunity should search and submit your credentials against Req ID 59488BR.

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Jamie

Blog: www.jamiepappas.com

Twitter: @JamiePappas



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Opportunity's a knocking here at EMC - Check out EMC's Open Community Roles

Opportunity's KnockingWe're looking to add a few key team members to our family over here at EMC! Check them out and see if you're interested!

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Community Development Manager

 

Responsible for helping to build  EMC Community Network on-line community engagement strategy working closely with business unit marketing, product and technical teams to build an effective community footprint across public and private domains.  The position is based in Hopkinton, MA. A few of the fun things this team member does:

  • Provides consulting, training and support for community managers with the following direction and support
  • Maintains and constantly improves ECN Inside and Admin Corner, internal community resources that support large scale community on-boarding and growth.
  • Responsible for driving the value and growth of EMC’s Expert program; a member reputation reward initiative that identifies and promotes highly active community members. 
  • Drives content on EMC Community Network that promotes member discovery and engagement with appropriate communities 
  • Creates new self-serve tools and training modules to improve community manager competency    
  • Drives monthly community manager summits that encourage best practice sharing and problem solving 
  • Creates blogs, videos, tweets and other content that can be used across social media properties to drive awareness of  EMC communities

Sound like a great fit or want to learn more or how to apply? Check out the full job description here.
 

 


Online Community Manager, Information Intelligence Group (formerly Content Management & Archiving)

 

 EMC provides online communities for developers, customers, and partners who use EMC Documentum and Information Governance products and technologies. These communities contain a number of expanding resources including technical articles, code samples, discussion groups, and free Developer Editions of select products. Due to extraordinary growth in the amount of content and the number of members, EMC requires a full-time Community Manager to steer the communities towards the next level of member engagement. The position is based in Pleasanton, CA.

 

The Community Manager will foster community involvement and encourage conversation about the technologies, applications, and solutions provided by EMC’s Information Intelligence Group. These communities bring together Documentum customers, employees, and partners in an online environment, and encourage open feedback and participation across all groups.  This position will work closely with the Social Media manager.


This is a hands-on role for someone to have a real and visible impact on the quality of EMC’s relationship with its partners and customers alike. Here are a few of the fun things you'll get to do in this role: 

  •  Lead the day-to-day operations of the hosted community in conjunction with internal community owners. 
  •  Establish metrics to track progress against community objectives. 
  • Map out a plan for improving the structure of the IIG communities that will increase participation, content visibility, and member satisfaction, as well as ensuring that the community provides a resource for researching the benefits and capabilities of Documentum products.
  • Develop member recognition and reward programs that will encourage participation and recognize valued contributors.
  • Develop training materials and guides to assist members with finding, navigating, and creating content 
  • Assist with loading and promoting of sponsored content created for the community by various product and support teams, including product marketing, product management, support, engineering, education, and consulting.

 

 

Sound like a great fit or want to learn more or how to apply? Check out the full job description here.

Let me know if you have any questions or don't hear back on either of these positions and I'll gladly make sure  your info gets to the hiring manager!

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Jamie

Blog: www.jamiepappas.com

Twitter: @JamiePappas



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EMC Monster Mash 2010 Winners Announced at #EMCWorld

Some very cool things came out of EMC's recent Monster Mash Developer Challenge - check it out, and join me in congratulating the winners!

Have you joined the EMC Community Network yet? You should - you'll get to do fun things like this, as well as connect to customers, partners, peers, and folks all over the world who share a passion for technology!

On the last day of EMC World 2010, $30,000 in cash prizes were awarded to winners of the Monster Mash Developer Challenge. This contest, hosted by the EMC Developer Network (EDN), selected the best “mashups,” or composite applications, written using at least 2 different EMC platforms and, optionally, any industry software.

The goals of the Challenge were to showcase the breadth of EMC platforms, how straightforward it is for developers to use EDN resources to learn and develop apps based on many EMC platforms, and to provide “crowd sourced” software code, at no cost, for use by anyone in future development efforts.

 

Grand Prize and Documentum xCP - Game Content Services
Derrick

Derrick Lau

mm-derrick-ship-200x150.png

Moster Mash Grand Prize - $15,000
Best Documentum xCP Mashup - $5,000

Provide video gamers a simple cost effective means of sharing customizations with one another.

The ability to customize game content, such as custom game characters is very popular amongst gamers. However finding an affordable accessible solution for sharing this content continues to be a challenge.  Game Content Services a proof of concept application submitted by Derrick Lau demonstrates a solid solution to this problem.

Technologies used in the mashup

Read more >>

Derrick on the Monster Mash Challenge:

“The Monster Mash Challenge has been a very rewarding experience.  Using EDN, I was able to quickly learn enough about Atmos Online, to include it in my mashup. I intend to use Atmos Online again in my consulting practice specializing in Documentum-based solutions, as well as for my personal interest in sharing game content in the cloud with other indie developers.”


Best  Atmos Mashup -  Metaconomy Storage Monitor

Richard

Richard Blackham


metaconomy-solution-model-200x196.png

Best Atmos Mashup - $5,000

The Metaconomy Storage Monitor is a tool that can be used by EMC and their channel partners to gather data via the web on storage status of all of their customer’s storage implementations.

"The Storage Monitor", can aid the EMC channel to accurately manage data harvested and aggregated from customer implementations of:

The purpose is for EMC and their channel to be able to have:
  • Point in time visibility of sales status on a day by day basis
  • Drive stronger compliance standards through the EMC channel
  • More pro-active towards their customers by delivering better service
  • To better know more about their customers, and
  • be positioned to grow the business
Technologies used in the mashup

Read more >>

Richard on the Monster Mash Challenge:

“The Monster Mash Challenge gave developers both the tools and the encouragement to tackle something new and grow.  It provided EMC with a broad perspective of the many ways developers can quickly and easily create new innovative apps…ideas that EMC might never have considered before, like gaming, desktop management tools or our very own storage data harvesting tool  integrated into our channel performance management solution.“ 


Best  Employee Mashup - Tech Notes Authoring Solution


Junaid Asifali

Junaid Asifali

JunaidsWorkFlow-200x122.png

Best Employee Mashup - $5000

One of the important activities of a technical support organization is to create a body of knowledge that can be used and shared with both customers and internal employees. This knowledge typically takes the form of technical notes which document known solutions to specific problems. Apart from the main support site, these solutions may be referenced by other internal and external websites.

Tech Notes allows technical support organizations to create support notes which can be shared with both customers and internal employees. The solution uses Documentum xCP for the content authoring process and xDB to store the approved solution and Atmos to store any binary documents which support the solution. The goal is to achieve this with minimal coding.

Technologies used in the mashup

Read more >>

Junaid on the Monster Mash Challenge

“Our team provides support to Documentum developers. We enjoyed working as a team and doing something creative. Instead of troubleshooting issues and reviewing code, we were able to use our skills to build a solution that is both useful and relevant.”           


Honorable  Mention - NoteFly with EMC

  Fan


Fan Wu

fanwu_tech_diagram-200x123.jpg

Honorable Mention

NoteFly with EMC is a simple application mashing up all EMC repository-like products from a simple Note.

A Post-It-Note Desktop program that resides in the System Tray of most Windows desktop operating systems.

It's more than a normal passive Post-It “Note” in that you can:

  • Post quick notes to various EMC repositories so your insights and information are captured right away
  • Receive EMC repositories’ statuses automatically and pop up a flashing note on your screen if there is a problem
  • A "command-like" natural language command can be sent back to the server so that the server can do various jobs
  • Demonstrates cross platform cryptography, encryption with .NET and decryption with RSA BSAFE for Java
  • Web Service which provides Encryption on Demand
  • Base64 encoding in both Java and C# for rendering Atmos URL
Technologies used in the mashup Read more >>

Other Finalists  Building_blocks_5


The EMC Community Network is EMC's global online community ecosystem where people passionate about technology come to network, share their own expertise, and learn from others across the globe. What are you waiting for? Join the conversation!

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Jamie

Blog: www.jamiepappas.com

Twitter: twitter.com/jamiepappas

 

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A look back at the Intranet Insider World Tour 2010

Communitelligence I had a great time a few weeks back now at the Intranet Insider World Tour 2010 in NYC presented by Communitelligence and hosted by the folks at Con Edison headquarters, right in the heart of Union Square. A group of hand-selected folks presented on their endeavors to introduce social intranets and social collaboration into their organizations, some farther along in the process, but all of us there to learn and share. It was a fantastic feeling to be among such kindred peers.

There were a lot of case studies, best practices, and general findings presented from the likes of companies such as Intel, Alcatel-Lucent, ESPN (owned by The Walt Disney Company), Intranet Benchmarking Forum, General Electric, Peppercom, Deloitte, and many others. And many, if not all, of the companies present faced the same challenges, successes, and questions as to what to tackle next to continue to meet the needs of their stakeholders who are, in many cases, ready to try out each new kind of tool that comes out before the organization can even get it fully implemented.

One thing is for certain – everyone at this conference was there to share and learn from one another. It was evident from all of the speakers that things in this area move at the speed of lightning in terms of new technology and their employees’ interest in the new tools and technologies. This also presents one of the major challenges that every organization faces is that if they don’t introduce the social collaboration tools as new things come to market – if the organization cannot get these tools deployed quickly to meet the needs of their employees and embrace the use of social collaboration tools, the employees will find ways to get to the tools they need to do their jobs more effectively and efficiently.

There really are two choices – the organization embraces the tools and incorporates them as a part of their standard toolset, or employees will embrace them outside of the organization. Not a good thing in the eyes of most organizations, which is why every organization at the conference had recognized the need to drive forward the use of social collaboration tools within the organization.

A few themes resonated with me during the conference that I wanted to share with you:

Checklistgr

  • Social collaborative tools are becoming more and more a requirement as a part of the suite of tools available to employees
  • The forward-looking companies that are able to successfully use social collaboration tools do so both behind the firewall as well as outside of the firewall
  • Companies must embrace a model of listening - both internally and externally - in order to have a full picture of the information and feedback about the organization
  • Companies must embrace both the positive and the negative sentiments that are shared, and develop a trusting relationship with their employees and stakeholders by responding to both positive and negative feedback
  • Employees and external stakeholders expect a bi-directional communications model with companies, and companies that do not embrace that (i.e. continue to broadcast, even on social channels) will find themselves at a disadvantage
  • Employees are more insistent than ever that they need to have an opportunity to contribute their own knowledge to the organization, as well as seek knowledge from the larger audience outside of their immediate work group or organization
  • Collaborative intranets do indeed increase employee satisfaction, productivity and the feeling of contributing to the organization, as well as a feeling of knowing more about the organization and the direction it’s headed
  • Listening to employees and identifying tools that meet their needs and use cases is critical to the successful implementation of these tools, as well as continued adoption and use
  • Employees will find a way to use collaborative tools to do their jobs, whether or not you incorporate them as a part of your suite of employee tools and arm them with the knowledge to use them successfully
  • Multimedia such as video, podcasts and photos are becoming increasingly desired types of content in the fast-paced work environments that we are all in
  • Mobility is key – employees are increasingly demanding that the information they used to consume in a static website experience be more mobile and accessible to them in their preferred format, at their preferred location and at a time that is convenient to them

Gone are the days of one-way pushed content where employees are strictly consumers of a corporate message, and here are the days where employees demand the ability to contribute to the organizational “memory” and history of the organization and its successes and failures.

All in all, I had a great time at the conference, and am looking forward to continuing the conversation with all the wonderful new folks I met!

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 Jamie 

 Blog: http://www.jamiepappas.com

 Twitter: http://twitter.com/jamiepappas

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Social Media is key at the 100 largest Fortune 500 Companies - A Burson-Marsteller White Paper Review

Burson-Marsteller White Paper "The Global Social Media Check Up"I read a very interesting white paper this week “The Global Social Media Check Up” by the folks at Burson-Marsteller, a global PR and communications firm, regarding a study they did assessing social media use at the largest 100 companies in the Fortune Global 500 index, and it was very good news indeed, which is why I’m sharing it with you!

 

They start off with a quote that I completely agree with: 

Start_quote It is time for companies to embrace, not fear, emerging media. There is no other way to remain competitive.

Global Companies Using at Least One Social Media Platform - Burson-Marsteller "Global Social Media Check-up" Their study takes a look at these companies use of specific social media tools – Twitter, Facebook, YouTube and corporate blogs – all things that I evangelize for and develop use cases, best practices and guiding principles at EMC, so this study was of keen interest to me.  Amazingly, of the companies included in the study, a whopping 79% of them are engaging in at least one of the social media platforms mentioned previously!  

Percentage of Fortune Global 100 Companies with... - Burson-Marsteller "Global Social Media Check-up"


Corporate Blogs

What did surprise me about the study was that only one-third of the companies were using corporate blogs to reach their audience. This number was much lower than my expectation for blog engagement, although if one takes into account the time and effort commitment to sustain a blog, it’s not such a surprise. Still, I was thinking the number would be at least 50% of companies, if not higher. The other surprising corporate blog statistic for me was that the utilization of corporate blogs is higher in the Asia-Pacific companies at a rate of 50% of the companies having blogs, than the 34% in the U.S.

Corporate Responses and Retweets - Burson-Marsteller "Global Social Media Check-up" Twitter

Twice as many companies overall use Twitter to engage with their audience, which is not all that surprising to me, as Twitter is relatively easy to sustain given character limits – short and sweet is easier than what’s expected (although certainly not required) for lengthier blog posts.

The beautiful revelation about Twitter use is that companies are responding and retweeting others and engaging in genuine dialogue. It’s all too easy for a company to simply use Twitter as nothing more than another broadcast channel without actually retweeting or engaging with their followers, but the study shows that is not the case with these companies! Yay!

What I would like to see across these companies is a more balanced reciprocation of following those that follow them on Twitter. In their summary deck (embedded below) Burson-Marsteller states “[companies] are taking the initiative to follow others, building a more symbiotic relationship with Twitter users” but I do not think that companies are where they need to be with this. Unfortunately, the companies were following less than half of the people that were following them, which still shows a bit of a bias towards a one-way relationship – a huge opportunity for improvement, in my opinion.

The neat thing is that of the companies using Twitter, forty-two percent of them are being tweeted about by others, so there’s clearly an interest in engaging with companies on Twitter.

Start_quote The study demonstrates… that simple, responsible engagement in social media can reap big rewards in building relationships with stakeholders online.

Facebook Fans - Burson-Marsteller "Global Social Media Check-up" Facebook

Over half of the companies surveyed are using Facebook Fan Pages as a way to engage with their audiences. Again, I would have thought this number would be higher, but what it tells me is that Facebook is still facing the challenge of overcoming the perception that it’s not a business tool or is “just for college kids.”

What is neat to see though, is that 43% of the Fan Pages out there had posts from fans – so when the fans are there, nearly half of them are posting, and considering that the fan page average for these companies is 40,884 (wow!) – this is total goodness!

Companies with YouTube Channels - Burson-Marsteller "Global Social Media Check-up" YouTube

YouTube is a popular venue for sharing content and engaging with stakeholders, with 50% of the companies having a YouTube channel and several hundred subscribers. Shockingly, the average number of views per channel is nearly 39,000 and over half of the channels have comments from viewers! That’s much higher than I would have guessed, and tells me that we are not utilizing YouTube as much as should be at EMC.

Renegade Accounts

I have to admit that I laughed out loud when I saw that most companies have multiple accounts on each of the social media tools, but that the averages were so much lower than our totals on each of these platforms – 4.2 Twitter accounts, 2.1 Facebook Fan Pages, 1.6 YouTube Channels, and 4.2 corporate blogs. Oh, how I wish that our numbers were that low!

The study also indicates that it was sometimes hard to determine which accounts were “official” accounts versus which accounts were rogue accounts. As Burson-Marsteller indicates, this is incredibly problematic for someone looking to engage with a company on any social platform and encountering many accounts, some even duplicate – the risk is that the person could get misinformation from a non-official account and/or just get frustrated and not try to engage with the company via social media. This only serves to re-emphasize the importance of the work we’re doing now to step back, inventory, and evaluate all of our existing social media presences and re-engineer where we can.

In conclusion

I found this study to be very interesting and informative, and I’d recommend it for anyone wanting a better view into the social media activities of the largest Fortune Global 500. It was a great way to sanity check my own thinking, as well as reinforce existing areas in need of much attention and improvement.

While only 20% of the companies are using all 4 platforms simultaneously, I still think this number is full of hope. There is opportunity to integrate the platforms with other social media platforms, as well as more traditional forms of media, such as press releases. Our strategy from the beginning has always been that social media activities cannot live in isolation, and this study supports our strategy:

Start_quote No single social media tool can stand on its own. For a company that wants a truly effective communications strategy, leveraging multiple social media tools for their individual strengths is required.

The end of the white paper offers invaluable advice that all companies thinking of engaging in social media must take into account to be successful:

  1. Monitor your own – and competitors – social media presence
  2. Get top management “buy in”
  3. Develop a social media strategy
  4. Define and publish a social media policy
  5. Develop internal structure
  6. Contribute to the community
  7. Participate in the good times and in bad
  8. Be prepared to respond in real time
  9. Beyond monitoring, measure the impact of social media engagement

Check out their summary slide deck (full report linked above):

Global Social Media Checkup

View more presentations from Burson-Marsteller.

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EMC Enterprise 2.0 Case Study Webinar

Yesterday, I had the pleasure of sharing EMC's Enterprise 2.0 story with a large group of webinar attendees.

I tried to cover the whole gammit of topics from our journey. They include:

  • Tools and Milestones
  • The Business Case
  • Getting Buy-In
  • Dealing with the Critics
  • User Adoption
  • Moderation Process
  • Creating Communities
  • Training and Education
  • Benefits
  • Defining Success
  • EMC's Key Ingredients

Here are the slides from the presentation. I'll post audio as soon as it's available.

EMC Enterprise 2.0 Case Study Webinar for The 2.0 Adoption Council & Newsgator

View more presentations from Jamie Pappas.

Thanks to EMC (of course!) for giving me such a great job that has enabled me to create such a wonderful story to tell! Thanks also to The 2.0 Adoption Council for all of the wonderful opportunities they provide, including being able to participate in webinars such as this one! Thanks to Newsgator for sponsoring The 2.0 Adoption Council webinar series, and providing the opportunity for many of us to share our stories. Finally, thanks to Jive Software for their great product and supporting us along our journey.

Check out the first two webinar presentations, as well!

2.0 Adoption in the Enterprise - The "Before" (Click for audio replay)

Featuring Bruce Galinsky from MetLife, Anu Elmer from Swiss Re, and Greg Lowe from Alcatel-Lucent

2.0 Adoption in the Enterprise - The Before

View more presentations from The 2.0 Adoption Council.

2.0 Adoption in the Enterprise - The "After"  (Click for audio replay)

Featuring Claire Flanagan from CSC, Megan Murray from Booz Allen Hamilton, and Kevin Jones from Dynetics

2.0 Adoption in the Enterprise - The After

View more presentations from The 2.0 Adoption Council.

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Please, share your journey - have you seen some common themes? Some common challenges? Some common success?

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Are you listening? Opportunity's a knocking here at EMC again!

Opportunity's Knocking We're looking to add a few key team members to our family over here at EMC!  Take a look and see if you're interested! Please submit your resume through our resume system and feel free to let me know you did so, so that we can be on the lookout for it.

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Re-posted from Len Devanna's Blog

Got a passion for all things online?

Does the vanity plate on your car start with http://?

Do you *love* helping others understand and leverage the power of the web?

If so, you may be interested in a couple of cool opportunities here at EMC. We're looking for two talented folks to join our Digital Strategy Team. Sound interesting? Read on for more info...

Some disclaimers first...

As much as I love to receive resumes through Yammer, Utterz, and Twitter, I'd ask that anyone interested go through the normal channel of submission. Basically, that means follow the relevant link below and submit your resume.

Also, some browsers struggle with deep links into our recruiting system. If you click a link and get a 'cookies not accepted' error or similar, just grab the REQ ID for the respective job and try a search for it here.

So - who are we looking for?

The first opportunity (REQ ID 49681BR) is for a Sr. Project Manager / Web Consultant. We're looking for  someone who has a deep understanding and a passion for the online space. A collaborative individual who can lead complex web projects, help others understand and leverage the online channel, and help drive the ongoing definition and execution of our digital road map.

A team player is key - and the right candidate should feel at home discussing the evolution of the social web, enterprise 2.0, rich media, SEO and SEM, etc;.  Experience deploying / managing large web sites and leading cross functional teams is a plus here.

 

Next up, an opportunity for a Project Manager / Web Publisher (REQ ID 49680BR). We're looking for an individual to help advance EMC's corporate Intranet, working closely with contributing groups to ensure business objectives are met. 

The successful candidate here should have experience building and maintaining web sites, including UI / UX experience, familiarity with design and production tools (Photoshop, Dreamweaver, etc;), strong attention to detail and solid communication / project management skills. Experience with Intranets obviously a plus.

I've shared a bit in the past about my take on EMC's corporate culture. Suffice it to say a talented, passionate and motivated individual can build one heck of a career here. Interested? Submit your credentials and let's talk!


Captivated by the force that is Gravity Summit, Boston 2009

Gravity Summit This past Monday, I had the absolute pleasure of attending Gravity Summit at the Harvard Faculty Club in Cambridge, Massachusetts put on by social media wizards Beverly Macy (also teaches social media marketing at UCLA) and Rodney Rumford (also co-founder of TweetPhoto which I’m looking forward to checking out!) 

The line-up for the day included big name brands sharing their social media experiences, strategy and advice for using social media successfully.  And the folks in attendance literally came from all over the country to witness the event, which speaks of the level of information one can achieve when attending.

Me, Hammer and Carina Cristiano Leoni @ Gravity Summit, Harvard

Hammer

MC Hammer – Life-long entrepreneur, blogger, tweeter, rapper, and all around nice guy - need I say more?

Gary Vaynerchuk – Also a life-long entrepreneur, creator and host of the famous Wine Library TV, and newly published book author

Troy Kelley – EVP & Chief Digital Officer @ Arnold Worldwide

Andy Mitchell – VP of Digital & Development Marketing @ CNN

Todd Defren – Principal @ Shift Communications

Josh Levine – Rebel Industries

Scott Gulbransen – PR & Social Media @ Intuit

Wendy Harman – Social Media Manager @ American Red Cross

Christi Day – Social Media Maven @ Southwest Airlines

Mike Spataro – VP @ Visible Technologies

David Puner (aka Dunkin Dave) – Social Media Manager @ Dunkin Donuts

Ramon deLeon (aka The Pizza Guy to Know in Chicago) – COO @ Domino’s Pizza Chicago

Polly Pearson – VP of Employment Brand & Strategy @ EMC Corp

If you missed the live streaming of the event on CNN.com/live on Monday, you can view videos of some of the folks on my YouTube Channel (some also embedded below). Hard to pick a favorite…Of course, I know EMC’s story very well, since I live it every day and am proud to be a part of the force and strategy.

Rather than do a play-by-play of the day, I thought I’d summarize the key points by picking a few keywords to describe the ongoing message of the entire day at Gravity Summit. I’d have to say they are listen, learn, engage, and empower.

Listen

Listen to what people are saying about your brand, whether it’s your personal brand or your company brand. Listen. Listen to what is being said, take it in, and use it as an opportunity to learn. In the opening remarks with Beverly Macy and Rodney Rumford, it was said “even if you’re never going to use social media in your business, you need to know how to listen to what your customers are saying.” I couldn’t agree more.

Learn

Learn from what is being said by others. There is an unprecedented ability to gain insights into what people are saying about your brand like never before through all social media channels. It’s like having the ability to finally be the fly on the wall we’ve all wanted to be at some point. As Rodney Rumford said “use social media to solicit feedback and be ready for what you’re going to hear – the good, the bad, and the ugly.” Take it as an opportunity to learn how to be a better brand and educate. Negative comments are such a huge opportunity to learn and keep people engaged. And, as Polly Pearson said, if people are complaining, it’s a sign they still care.

Engage

Engage with people via social media. I’ve always said that people want to connect with people, not nameless, faceless brands. Troy Kelley shared “markets are reporting getting more engagement out of social media than any other traditional marketing tools,” so now is your chance to get out there, engage, and be the central voice for your brand. As Hammer said, “perception has trumped reality, and if you’re allowing somebody else to control the perception of your brand, you’re in trouble […] being at the center of the flow of information about you and your brand is the key to managing your brand.”

Empower

Empower others to not only find out about your brand via social media, but also empower your employees to use social media in a transparent way. I agree with Gary Vaynerchuk that “social media’s power and potential are massively underrated.” I love Todd Defren’s take on social media: “social media is not about public relations, it's about public relationships […] social media is not about creating something new every day, but leveraging what you already have in creative ways.” It’s all about empowering people to take advantage of the opportunities social media presents to them and using social media to enhance information and relationships as we know them.

The only constructive feedback I have is that it seems like people were jumping out of their seats to engage with the presenters a bit more, and at times things felt a bit rushed. So, perhaps having one or two fewer presenters with a touch more time for Q&A would be a good thing? Hard to say for sure, but I’d love to see a bit more interactivity in the summit. After all, social media is about having conversations and building relationships.

All in all, a fantastic summit! My first of many, I hope! Kudos to Beverly and Rodney for a fantastic showing and event!

A few vids I shot from the event. See more on my YouTube Channel

MC Hammer Keynote, Part 1


 



Gary Vaynerchuk Keynote, Part 1 

 


Polly Pearson, EMC Case Study, Part 1

   


Todd Defren, Shift Communications, Part 1 

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 Jamie 

 Blog: http://jamiepappas.typepad.com/ 

 Twitter: http://twitter.com/jamiepappas

 


A little fun with Wordle

Have you ever tried using Wordle? If not, I highly recommend it!


The backstory
I had stumbled upon it several months ago, but was reminded of it when prepping for my upcoming participation in Peter Kim's panel at the Enterprise 2.0 Conference in Boston in just a few weeks with Patricia Romeo and Joan DiMicco! The cool part - Joan knows the guy who made it ;-)

We were chatting about the topics that many people have expressed an interest in with regards to lessons learned when managing an internal enterprise community, and discovered we have many, many things in common.

Joan suggested putting our bullets in Wordle to create a visual representation of the commonalities instead of just putting words up on a slide - AWESOME! You'll need to attend the conference to see this coolness, or, I might just share it here afterwards ;-)

What is this Wordle thing?
For those familiar with communities and the notion of tagging, you've probably come across a "tag cloud" in your day -- essentially a cloud of the tags most commonly used in a community, blog, "pick your area" - it lets you see at a quck glance what the prevalent topics are in that given area.

Wordle does the same thing for you - only you can either specify a website or you can paste in your own text, perhaps from a sample of writing.


So, why would you use Wordle, anyway? Ok, I'll tell you what I like to use it for:

It's a great way to see at-a-glance what your blog, twitter account, or any other website is "talking about" most frequently - Are you getting across the message you want to? Do you need to adjust?  

My blog:
Wordle - Blog

My Twitter:
Wordle - Twitter

What's the main point of what you're about to read? Take Google's top news story today, for example:
WordleNews


Or, check out what our Enterprise 2.0 panel will be about, based on the one paragraph description online:
WordleE20

Or here's another version:
WordleE2.0

One of the reasons I think Wordle is great - it gives you the visually appealing version that can sometimes be lacking in text heavy sites, descriptions, etc. It lets you see things in a whole new light. It boils down the prevalent topics/themes, and lets you decide for yourself if it's worth investing your time. You can also pick fonts, layouts, and color schemes to make it jive well with just about any format or presentation you're looking to include it in.

Not to mention, it's also wicked cool! ;-)

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