Social Media Strategy

Reblog: Coffee With Thomas Episode 8 - EMC's Social Media Maestros

Had an absolute blast catching up with Thomas Jones (aka @Niketown588) last week along with social media cohorts @LenDevanna and @ThomLytle. Check it out and let us all know what you think! 

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Reblog: Coffee With Thomas Episode 8 - EMC's Social Media Maestros

This weeks special guests are Jamie Pappas (@JamiePappas), Len Devanna (@LenDevanna) and Thom Lytle (@ThomLytle). Jamie is the author of Social Media & Enterprise 2.0 Musings. Len is the author of Confessions of an eBiz Junkie. All three are the maestros of social media integration at EMC. Tune in and listen to this special podcast as Jamie, Len and Thom give us insight into:
  • How EMC|ONE is the catalyst to blogging 
  • How social media ties into peoples sense of belonging
  • How to make social media a value add for you
  • Social Networking and Your Personal Brand
  • Jamie's role in social media adoption among women
  • EXCLUSIVE EMC World 2011 Bloggers Lounge Update
  • Similarity between Jamie's childhood and mine
  • Thom's new blog site
  • and much much more

You can subscribe/listen to Coffee With Thomas via iTunes.

Link to Podcast: Coffee With Thomas Episode 8 - EMCs Social Media Maestros

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Jamie

Blog: www.jamiepappas.com

Twitter: @JamiePappas



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Another EMC Community Job Opportunity Coming Your Way!

Opportunity's Knocking We're looking to add a few key team members to our family over here at EMC!  Take a look and see if you're interested! Please submit your resume through our resume system and feel free to let me know you did so, so that we can be on the lookout for it.

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Re-posted from Len Devanna's Blog


 

With Social Media becoming an increasingly important part of how we engage online, we're looking for some top talent to come join the team. Specifically, we're looking for a senior community manager type to help shape the future of EMC's community offerings.

If you have a strong passion for the social web, thrive in a highly collaborative team environment, and want to help build the future of digital communications, you may want to give this opportunity a close look. We're looking for someone who has successfully conceptualized, deployed and managed large and thriving B2B communities.

Sound interesting? Check this and other EMC opportunities out at the careers section of EMC.com. Candidates interested in this particular opportunity should search and submit your credentials against Req ID 59488BR.

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Jamie

Blog: www.jamiepappas.com

Twitter: @JamiePappas



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EMC Guarantee Goes Viral!

In case you haven't noticed, EMC's been pumping out viral videos for our EMC 20% Unified Storage Guarantee. There's something for everyone. Check them out!

The latest is this classic: The Prince of Dataness


And in case you missed the other two:

EMC's own Bill Scannell takes on Pro Billy Andrade

These rock stars made it to #6 on the AdAge Charts!

CHiPs Erik Estrada makes a return just for EMC!

This pro made it to #6 on the AdAge Charts and #2 on YouTube in Science & Technology! 

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Jamie

Blog: www.jamiepappas.com

Twitter: @JamiePappas


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Opportunity's a knocking here at EMC - Check out EMC's Open Community Roles

Opportunity's KnockingWe're looking to add a few key team members to our family over here at EMC! Check them out and see if you're interested!

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Community Development Manager

 

Responsible for helping to build  EMC Community Network on-line community engagement strategy working closely with business unit marketing, product and technical teams to build an effective community footprint across public and private domains.  The position is based in Hopkinton, MA. A few of the fun things this team member does:

  • Provides consulting, training and support for community managers with the following direction and support
  • Maintains and constantly improves ECN Inside and Admin Corner, internal community resources that support large scale community on-boarding and growth.
  • Responsible for driving the value and growth of EMC’s Expert program; a member reputation reward initiative that identifies and promotes highly active community members. 
  • Drives content on EMC Community Network that promotes member discovery and engagement with appropriate communities 
  • Creates new self-serve tools and training modules to improve community manager competency    
  • Drives monthly community manager summits that encourage best practice sharing and problem solving 
  • Creates blogs, videos, tweets and other content that can be used across social media properties to drive awareness of  EMC communities

Sound like a great fit or want to learn more or how to apply? Check out the full job description here.
 

 


Online Community Manager, Information Intelligence Group (formerly Content Management & Archiving)

 

 EMC provides online communities for developers, customers, and partners who use EMC Documentum and Information Governance products and technologies. These communities contain a number of expanding resources including technical articles, code samples, discussion groups, and free Developer Editions of select products. Due to extraordinary growth in the amount of content and the number of members, EMC requires a full-time Community Manager to steer the communities towards the next level of member engagement. The position is based in Pleasanton, CA.

 

The Community Manager will foster community involvement and encourage conversation about the technologies, applications, and solutions provided by EMC’s Information Intelligence Group. These communities bring together Documentum customers, employees, and partners in an online environment, and encourage open feedback and participation across all groups.  This position will work closely with the Social Media manager.


This is a hands-on role for someone to have a real and visible impact on the quality of EMC’s relationship with its partners and customers alike. Here are a few of the fun things you'll get to do in this role: 

  •  Lead the day-to-day operations of the hosted community in conjunction with internal community owners. 
  •  Establish metrics to track progress against community objectives. 
  • Map out a plan for improving the structure of the IIG communities that will increase participation, content visibility, and member satisfaction, as well as ensuring that the community provides a resource for researching the benefits and capabilities of Documentum products.
  • Develop member recognition and reward programs that will encourage participation and recognize valued contributors.
  • Develop training materials and guides to assist members with finding, navigating, and creating content 
  • Assist with loading and promoting of sponsored content created for the community by various product and support teams, including product marketing, product management, support, engineering, education, and consulting.

 

 

Sound like a great fit or want to learn more or how to apply? Check out the full job description here.

Let me know if you have any questions or don't hear back on either of these positions and I'll gladly make sure  your info gets to the hiring manager!

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Jamie

Blog: www.jamiepappas.com

Twitter: @JamiePappas



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Do you get social? A Peek into #EMC's Social Business Journey

And, more importantly, do you “get” social?  Jive does! Conversation  

A few weeks ago, on Friday, June 18th, I had the pleasure of being invited to present EMC’s Social Business Journey to a group of friendly folks at the last session of Jive Software’s Get Social Tour 2010. I’m saying 2010, because I sincerely hope there is a 2011, 2012, and every year thereafter! This was a great opportunity to meet and converse with folks at all stages in their social business journey, and I absolutely loved it!

For those that were not able to attend any of the Get Social sessions for a variety of reasons, I highly encourage you to join the Jive Community take a look at some of the stellar case studies presented along the journey and see if they might be helpful to you in yours.

The cliff notes on my presentation are in my deck, and hopefully will provide a good starting point for you. Please let me know if you find them helpful, what’s missing, or even what you’ve done in your journey differently that met your stakeholder needs. I always love hearing others’ stories about their social journeys so that I can learn and evolve our own journey.


EMC Case Study - Jive Get Social Tour

View more presentations from Jamie Pappas.

While I love sharing EMC’s story, I have to say that the true value of such events comes from the ability to converse with and learn from others who are at various points in their own journey to a social business. And I particularly love hearing what has worked and what has not, so that I can test that our in our waters.

There was definitely overlap among the persistent themes I mentioned about Enterprise 2.0 Conference in Boston that same week:

  • There is still a ton of interest in getting started in this space, which is great! People want to start community and collaborating efforts and are coming in droves to see what works best to get going.
  • A whole lot of companies have started their journey and are seeing positive results from enabling their employees to connect and collaborate with one another
  • There is a keen interest in learning what other companies are up to, what is working, what is not, and why.
  • The ROI question seems that it will never die, nor should it. But it’s also amazing to hear the stories of the level of push-back some folks have endured in their journey to get social. As I said before, my answer to the ever-challenging ROI question is it’s a mix of both qualitative and quantitative measures.  Separately, they don’t mean a thing, but together, you can highlight savings, efficiency, and the power of networking and collaboration, so that it’s no longer a question of whether or not it’s providing tangible business results.
  • In person conversation and collaboration is just as important as staying connected online. The buzz and conversation in the air the entire morning is the strongest testament to this reality that I can offer. People were excited to meet others going through the same things that they are and you could feel the excitement in the air! Bringing people together in person is still an essential part of learning, development and networking. I don’t believe that will fundamentally ever change.
  • Carrying on the conversation after the in-person get together is just as important – which is exactly why Jive is offering up a group for us all to continue the conversation!

 

In fact, I can’t emphasize this point enough. It’s a really, really tough job to drive forward any type of social business collaboration initiative within just about any organization. Staying in touch with those that have been on the same path for some time, and those that are just starting their journey will provide you with a network of invaluable resources and people to bounce ideas off of, learn from, and develop lasting friendships with.

Your network, both in real life and online, will be one of the most important tools in your arsenal of the journey you are about to embark upon

So, what are you waiting for? Go - Get Social now

And if you're a large company with over 10,000 employees, come get social with us at The 2.0 Adoption Council, too!

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Jamie

Blog: www.jamiepappas.com

Twitter: twitter.com/jamiepappas

 

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Taking Enterprise 2.0 to the Next Level. A Reflection on #E2Conf Boston

This past week, I had the pleasure of attending – for the third time in a row – Enterprise 2.0 Conference here in Boston, MA.  Some seriously amazing talent comes together each time the conference is held here in Boston, as well as on the west coast in sunny California. I’m truly honored to be a part of the conference, and have the ability to chat with such forward thinking people.

I love this conference for a multitude of reasons, but primarily it’s the face-to-face interactions and the real-life case studies and stories that get me excited every year. Why? First off, I love meeting the folks that I've chatted with all year long on various social networking sites, including my 2.0 Adoption Council colleagues, and it’s truly like getting together with a bunch of old friends, sharing stories, drinking beers and just generally talking about whatever’s on our minds.

Speaking of The 2.0 Adoption Council, here’s a fabulous photo of a bunch of us after dinner on Wednesday night, graciously borrowed from our fearless concierge, Susan Scrupski, who was also brave enough to host a workshop with a bunch of us presenting, as well as an entire conference track.  You can check out the presentations from the workshop we gave on SlideShare.

AC1 

 

Secondly, the ability to hear what other companies are doing, what’s working and what’s not, how they’re handling challenges like getting folks to their communities, dealing with critics, increasing engagement, tackling that ever-challenging ROI question, and a multitude of other topics, is priceless. Whether you’re just starting your journey, or well into it like we are at EMC, this conference has something for everyone. A huge kudos to Steve Wylie, Super Woman Paige Finkleman and the whole cast and Advisory Board for another great conference!

Some quick observations around persistent themes:

  • A lot of companies are seeing successful results by enabling their employees to connect and collaborate with one another in easier ways than they have previously been able to do
  • A lot of companies are still trying to figure this out, and are interested in getting started – I met a lot of newbies at the conference, and it’s really great to see that there is still passion and enthusiasm for enabling employees to do their jobs better, faster and smarter
  • There is quickly becoming a large group of us who are hungry for more information than just at the beginner level. We’ve been in this space for 4 years externally and 3 years internally at EMC, and I’m looking to take it to the next level. So are a lot of others.
  • Lots of folks still seeming largely stumped by the ROI question. My answer – it’s a mix of both qualitative and quantitative measures.  Separately, they don’t mean a thing, but together, you can highlight savings, efficiency, and the power of networking and collaboration, so that it’s no longer a question of whether or not it’s providing tangible business results.
  • There is clearly a need for conferences like Enterprise 2.0 to bring together the folks that are trying to make this stuff work in their organizations – both business and IT folks.

As I mentioned before, we’ve been doing this for a long time at EMC, longer than most, in fact, and I’ve been in the thick of it the whole way through.  Here are some things that would take the Enterprise 2.0 conference to the next level for me (I also shared this feedback with the crew at the wrap up Town Hall session on Thursday afternoon):

  • More practitioners and their case studies – I love the knowledge that the high caliber consultants bring to the table, but I also want and frankly need to hear from people sitting in the same seat I am. I think there is a healthy place for both consultants and practitioners, and I just want to ensure we don’t lose sight of that as we move towards the future.
  • I totally get the fact that vendors need to make money, and showcasing their products at a conference like Enterprise 2.0 is one way to do that. That said, I do not want to see vendor demos in the Keynotes portion without a bit of thought leadership thrown in the mix, as well. Tell about your product, but also tell me how it addresses my pain points, and the pain points of my people, my organization. Don’t just walk me through screens and show me clicks. I want to know that you understand me and can help me.
  • I’d like to see differentiation between levels of expertise (or put another way - your place in the journey) for the sessions – nothing to scientific, just a bit of differentiation with case studies at each level of companies considering or that have already implemented some type of offering to their employees:
  • 1.     Beginner – Thinking about Enterprise 2.0 tools, but haven’t implemented? Thinking about how to make the business case? Thinking about how to get started? Thinking about planning for staffing, metrics, community managers, roles and responsibilities, etc? Just implemented within the past 6 months and still getting things moving?

    2.     Intermediate – Implemented more than 6 months ago, but still working to move things forward in your organization? Interested in adoption ideas? Interested in dealing with critics and naysayers? Interested in identifying and tackling under-penetrated pockets within your organization?

    3.     Advanced – Implemented more than a year or two ago? Interested in sustaining the vibrancy, momentum, adoption and engagement in your community?

  • There was mention of including industry information for sessions, and I agree with this – it’s helpful to know what companies in different industries are doing, especially in highly regulated industries.
  • More time for Q&A in all sessions – I can’t tell you how many times a session went on with folks talking, talking, talking, and then someone looked up and “Oops. Looks like we’re out of time for questions.” That’s a real bummer, and frankly, quite a loss. After all, aren’t we there to learn from one another? I know I always have questions at these sessions, but there’s never enough time baked in for audience questions. I’d like to see sessions planned with half the time for the presenters/panel/whatever and half the time reserved for audience questions. And I'd really like to see speakers stick to this format.
  • Finally, I need to see a coming together of the internal E 2.0 worlds and the external social media worlds. As I said in the Town Hall, there are many people like me who have an identity crisis and are tasked with further both internal E 2.0 initiatives, as well as further external social media and community initiatives and awareness. I'd like to see those worlds beginning to come together, and I think we have enough folks focusing on both that it would be a worthwhile endeavor to include a social media track in coming years.  

Overall, a fantastic conference, and by far, one of my favorites every year. In fact, I’d say, even if you can’t afford the full pass – get the free Expo pass and come network with folks at the conference. You won’t be disappointed. I promise.

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Jamie

Blog: www.jamiepappas.com

Twitter: twitter.com/jamiepappas

 

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EMC Monster Mash 2010 Winners Announced at #EMCWorld

Some very cool things came out of EMC's recent Monster Mash Developer Challenge - check it out, and join me in congratulating the winners!

Have you joined the EMC Community Network yet? You should - you'll get to do fun things like this, as well as connect to customers, partners, peers, and folks all over the world who share a passion for technology!

On the last day of EMC World 2010, $30,000 in cash prizes were awarded to winners of the Monster Mash Developer Challenge. This contest, hosted by the EMC Developer Network (EDN), selected the best “mashups,” or composite applications, written using at least 2 different EMC platforms and, optionally, any industry software.

The goals of the Challenge were to showcase the breadth of EMC platforms, how straightforward it is for developers to use EDN resources to learn and develop apps based on many EMC platforms, and to provide “crowd sourced” software code, at no cost, for use by anyone in future development efforts.

 

Grand Prize and Documentum xCP - Game Content Services
Derrick

Derrick Lau

mm-derrick-ship-200x150.png

Moster Mash Grand Prize - $15,000
Best Documentum xCP Mashup - $5,000

Provide video gamers a simple cost effective means of sharing customizations with one another.

The ability to customize game content, such as custom game characters is very popular amongst gamers. However finding an affordable accessible solution for sharing this content continues to be a challenge.  Game Content Services a proof of concept application submitted by Derrick Lau demonstrates a solid solution to this problem.

Technologies used in the mashup

Read more >>

Derrick on the Monster Mash Challenge:

“The Monster Mash Challenge has been a very rewarding experience.  Using EDN, I was able to quickly learn enough about Atmos Online, to include it in my mashup. I intend to use Atmos Online again in my consulting practice specializing in Documentum-based solutions, as well as for my personal interest in sharing game content in the cloud with other indie developers.”


Best  Atmos Mashup -  Metaconomy Storage Monitor

Richard

Richard Blackham


metaconomy-solution-model-200x196.png

Best Atmos Mashup - $5,000

The Metaconomy Storage Monitor is a tool that can be used by EMC and their channel partners to gather data via the web on storage status of all of their customer’s storage implementations.

"The Storage Monitor", can aid the EMC channel to accurately manage data harvested and aggregated from customer implementations of:

The purpose is for EMC and their channel to be able to have:
  • Point in time visibility of sales status on a day by day basis
  • Drive stronger compliance standards through the EMC channel
  • More pro-active towards their customers by delivering better service
  • To better know more about their customers, and
  • be positioned to grow the business
Technologies used in the mashup

Read more >>

Richard on the Monster Mash Challenge:

“The Monster Mash Challenge gave developers both the tools and the encouragement to tackle something new and grow.  It provided EMC with a broad perspective of the many ways developers can quickly and easily create new innovative apps…ideas that EMC might never have considered before, like gaming, desktop management tools or our very own storage data harvesting tool  integrated into our channel performance management solution.“ 


Best  Employee Mashup - Tech Notes Authoring Solution


Junaid Asifali

Junaid Asifali

JunaidsWorkFlow-200x122.png

Best Employee Mashup - $5000

One of the important activities of a technical support organization is to create a body of knowledge that can be used and shared with both customers and internal employees. This knowledge typically takes the form of technical notes which document known solutions to specific problems. Apart from the main support site, these solutions may be referenced by other internal and external websites.

Tech Notes allows technical support organizations to create support notes which can be shared with both customers and internal employees. The solution uses Documentum xCP for the content authoring process and xDB to store the approved solution and Atmos to store any binary documents which support the solution. The goal is to achieve this with minimal coding.

Technologies used in the mashup

Read more >>

Junaid on the Monster Mash Challenge

“Our team provides support to Documentum developers. We enjoyed working as a team and doing something creative. Instead of troubleshooting issues and reviewing code, we were able to use our skills to build a solution that is both useful and relevant.”           


Honorable  Mention - NoteFly with EMC

  Fan


Fan Wu

fanwu_tech_diagram-200x123.jpg

Honorable Mention

NoteFly with EMC is a simple application mashing up all EMC repository-like products from a simple Note.

A Post-It-Note Desktop program that resides in the System Tray of most Windows desktop operating systems.

It's more than a normal passive Post-It “Note” in that you can:

  • Post quick notes to various EMC repositories so your insights and information are captured right away
  • Receive EMC repositories’ statuses automatically and pop up a flashing note on your screen if there is a problem
  • A "command-like" natural language command can be sent back to the server so that the server can do various jobs
  • Demonstrates cross platform cryptography, encryption with .NET and decryption with RSA BSAFE for Java
  • Web Service which provides Encryption on Demand
  • Base64 encoding in both Java and C# for rendering Atmos URL
Technologies used in the mashup Read more >>

Other Finalists  Building_blocks_5


The EMC Community Network is EMC's global online community ecosystem where people passionate about technology come to network, share their own expertise, and learn from others across the globe. What are you waiting for? Join the conversation!

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Jamie

Blog: www.jamiepappas.com

Twitter: twitter.com/jamiepappas

 

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General Adoption Techniques for Social Media and Community

Puzzle We’re having an interesting discussion on adoption techniques and how to get relatively anti-social people engaged in social media and communities in our EMC|ONE community, and I thought I’d share my thoughts and response here with you, as well.

What have you found that is helpful to getting folks on-board and engaged in using social media? Any tips or tricks that work well for you? Please share them!

Here are some things that consistently work for me in our communities in helping folks to put the pieces together:

  • Identify business goals and the tools that will meet them: Don’t over-saturate with tools. The more tools you introduce, the more uncomfortable it will be for people already being asked to go outside their comfort zone. Start small with a few tools and demonstrate how to use them and their value, and then add as more tools are requested.
  • Keep it simple, welcoming and easy-to-use: The worst thing a community can be is difficult to navigate, difficult to access, and difficult to use. And it's critical to remember that just because it might be easy for us to use, it certainly doesn't mean that it's going to be easy for everyone else to use. When building a community, keep it's audience in mind and look at things from their perspective. Better yet - ask them what's working and what's not and make changes accordingly.
  • Provide tools and resources that help people get started: Don't assume that people will know what to do with a community, how they should use it, what they can or can't do and even how to get started. Start at the very beginning and remember what it was like when you were starting out exploring social media. What would have been helpful to you? Chances are good it will be helpful to others.
  • Approach community as an experiment: Flexibility is key when starting or managing a community. Don't be rigid in your expectations of its members or use cases for the community. Ask the community what they want, learn from them, and change accordingly. And above all - make sure the community members know they are valued and that you listen to them.
  • Combine business and social discussions, albeit unevenly: Typically, at EMC, we strive for an 80/20 mix, recognizing that they fuel each other. Just as people "socialize" in in-person meetings before they get started, so too, is it reasonable to expect that they'd want to do so in their online community. That is the very reason we have social "places: on EMC|ONE and why all other successful communities have them, as well - people want a place they can go to "get away from it all" and just get to know one another, without having to "work" or filter out the work-related stuff.
  • Fear of participation is normal: You must address it. What is causing the fear? Is it a lack of knowledge about the tools? Is it a lack of confidence about subject matter expertise? Is it a fear of being "wrong" in front of others? You'll need to understand the underlying cause of the fear in order to address it. Just remember that it's normal and don't make the person feel out of place by questioning it in an inappropriate setting or way.
  • Let the community manage the community: At the end of the day, one of the greatest and most rewarding things you can do is listen to the community and act on their requests, their needs, their expectations. It will not only build a relationship of trust and understanding, but these things will keep the members coming back.
  • Don’t underestimate the need for training on these tools: Just because it's easy for us doesn't mean it's easy for others. Training should always, always be a part of any successful community. And different options for training - in-person, webex, lunch-n-learn, online, CBT, should be included to address all learning styles.
  • Seek out opportunities to present value: Perhaps one hesitation is a perceived lack of value in these tools. Collect use cases and highlight them to all members as examples of what the potential is. And remember, the use cases vary from person to person, so you're going to need a fairly robust library of them to reach the critical mass of your audience. Don't overpromise what the community can do, either. Be realistic when identifying and presenting the value proposition and make sure you can demonstrate it.
  • Set expectations/guidelines for use: Members want to know what they can do with the tool. Focus on the positive things they can do and achieve. Don't give them a list of all of the things they cannot do right out of the gate. Instead, take it case-by-case and address any items of concern as they come up, and then put them into your best practices. Trust people to do the right thing.
  • Model the behaviors you wish to see: One of the best ways to demonstrate to your members what they can do is by doing it yourself. Model the behaviors, use cases, actions that they can take and demonstrate in real life what they can do with the tool, how they can interact with others, and what they can accomplish. The proof is in the pudding, as they say.

 

Please share your thoughts or commentary on what I've shared, and also what has or hasn't worked for you? And, how have you dealt with that?

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Jamie

Blog: www.jamiepappas.com

Twitter: twitter.com/jamiepappas

 

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Tips for Corporate Bloggers

Blogging1 This past week at EMC World, I had the pleasure of chatting with Linda Bock of the Worcester Telegram & Gazette, as she interviewed Len Devanna and me about social media at EMC and how we’re using it as a company, how it’s transformed our culture, and what benefits we’re getting out of the tools we’re using.

One of the topics that came to the forefront of the conversation is blogging and how EMC views blogging. Given that we were sitting in the Bloggers Lounge at EMC World, it was pretty clear that we’re all for blogging. In fact, we love nothing more than enabling our employees to have a voice, whether it’s an internal blog on EMC|ONE (the enterprise community I used to manage) or externally via their own blog, such as those listed on our Community Page on EMC.com.

One of the things that Linda asked me to do was provide her with a list of five tips for corporate bloggers, but I thought I’d take an opportunity to do a bit of deeper dive, along with a blog post of my own on the topic.

Blogs are a great way for employees, companies, customers – people – to have a voice in their organization and write about topics they find interesting and are passionate about.

For those of us that love writing, they’re also a great way for us to share our thoughts and become even better writers and communicators. I love blogging because it helps me to write things out and think them through thoroughly. Blogs also offer a nice reference point for past thoughts and perspectives.

From a conversation and awareness perspective, blogs make you easier to find, or more visible. Most blogs are indexed by Google, which means you’re searchable, and people can more easily enter into a conversation with you. You have the ability to syndicate your content out via your social networks (think Twitter, Facebook, LinkedIn, etc.) and the ability to broaden your network and reach more people who share the same interests and passions as you do, as well as engage in a healthy dialogue and debate once in a while.

If you’re considering beginning your own blog, I suggest you answer the following questions:

  1. What are you trying to accomplish with your blog? List your objectives and keep them in mind when writing. And be flexible with your objectives – as your interests change, you objectives might change along with them.
  2. Who is your audience? Have your audience in mind when writing. Who are trying to communicate with and how do you want them to interact with you?
  3. How are you going to handle comments? Think about how and when you’ll respond to comments. And make sure that you do respond to comments – you should be participating in the discussion!
  4. What are you passionate about? Write about it! Don’t pick something that you’re not really interested in to blog about. It will not be fun, it will not be productive, and ultimately, you’ll get sick of it and quit. Stick with things that are interesting to you and the blogging will come more naturally.
  5. How much time can you commit? Set reasonable expectations for yourself. There is no right or wrong amount of time – whatever you’re comfortable with and committed to is the right amount of time. Set expectations with your readers and stick to them. You’ll develop a trusting relationship with them that will keep them coming back.

If you’ve already got a blog and are interested in growing your audience or looking for new ideas to engage your audience, think about this:

  1. Have you set aside time to participate in your own blog and the conversations it sparks? Remember that your readers want to converse and engage with you – are you there for them?
  2. Are there influential voices already out there discussing your topic? Be sure to join in their conversations, too. Don’t make it a one-way street.
  3. Are you trying to have a conversation or just talking? Are you asking questions of your audience? Are you answering questions of you?
  4. Are you listening? What is your audience telling you based on their comments? What can you learn from your audience?
  5. Are you showing your audience love? Show that you value your readers by engaging with them, interacting with them, and answering their questions. You can even invite one of them to be a “guest” blogger now and then.

 

Finally, if you’re wondering how blogging can help you or your company, consider these success stories:

  1. Blogging provides a platform to share your opinions, expertise and your point of view with the world, generating exposure for yourself and your company
  2. Blogging provides you a direct connection to your audience and their thoughts, feelings and sentiments on any given topic
  3. Blogging enables you to establish a thought leadership presence
  4. Blogging enables you to drive awareness around a variety of events and activities, including product launches, conferences, new solutions, etc.
  5. Blogging enables you to build new strategic partnerships and connections throughout the world
  6. Blogging enables you to identify and network with influencers and like-minded professionals
  7. Blogging enables you to gain a competitive advantage by providing honest insight into your viewpoint and expertise, as well as showcasing listening and feedback mechanisms
  8. Blogging enables you to get your message out to many people fast by providing syndication opportunities and ease of access around the world
  9. Blogging enables you to bring in new leads by providing an honest viewpoint about the organization and its portfolio of offerings
  10. Blogging enables you to recruit new employee candidates by providing insight into the organization, as well as a human element to the people that work there

 

Blog So, what are you waiting for? Get out there and get blogging! Join the fun!

 

Cheers,

Jamie

 

----

Jamie

Blog: www.jamiepappas.com

Twitter: twitter.com/jamiepappas

 


 

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Live from EMC World 2010 - updated with #emcworld blogs

Bl We've had a great week here at EMC World 2010at the Boston Convention and Exhibition Center right in the heart of Boston.

In case you've missed the fun, here's a listing of the bloggers covering the event, many blogging right from our own Bloggers Lounge on the Exhibition floor:


LOTS OF NEW BLOGS ADDED!

 

 

Alexandra Larsson

Next stop: EMC World 2010 in Boston

EMC World 2010: DFS Real World Examples, Best Practices

EMC World 2010: At Blogger’s Lounge

EMC World 2010: My presentation around using Documentum in a SOA-platform

EMC World 2010: There is an App for Documentum now (iPhone OS)

EMC World 2010: Customizations of Centerstage

EMC World 2010: What is New and What’s Coming in Documentum xCP?

With Jamie Pappas in the Blogger’s Lounge at EMC World 2010

EMC World 2010: A moment at Momentum with Me

EMC World 2010: Chiming in with Word of Pie about the future of Documentum

 

Beth Pariseau

EMC World Day 2: Backup and Unisphere - Storage Soup

EMC World Reporter’s Notebook and Photos - Storage Soup

 

Carlo Costanzo

How to remove CRR or CDP in RecoverPoint

EMC World 2010 : What’s New for the Celerra

EMC World Session: Data Domain Best Practices for VMware

EMC World 2010 – The Journey to the Private Cloud.

 

Chad Sakac aka VirtualGeek

The calm before the EMC World storm… 

EMC World – thank you all!

 

Charles Hood

EMC World 2010 – Arrival Day

EMC World 2010 Update – Days 1 & 2

EMC World 2010 – Day 3 and Wrap-up


Christopher Kusek

EMCWorld Day 0 – At a glance, revisited, and Andy you’re a star #emcworld

EMC and AOL use VPLEX to reduce complexity in migrations, eliminating downtime!

EMCWorld Day 1 – Aching feet, dead phones, Brocade and what heaven is like!

EMCWorld Day 2 – Social Media, Roxanne, Sessions, Karaoke!

 

Chuck Hollis

Redefining RAID

The Real Rock Stars of EMC World: EMC IT

Building The Atmos Storage Ecosystem

Mid-tier Storage Accelerates

Live From EMC World! 

Helping To Chart The Course Of Private Clouds

EMC World 2010 -- A Retrospective

 

Colin Steele

Joe Tucci’s EMC World Q&A highlights 


Dave Hurst aka The Super Dave

Brave New Matrix

EMC World Day 1 – Preshow

There’s Gold In Them There Words!

Information Intelligence


Devang Panchigar aka StorageNerve

EMC World 2010: It was an exciting week

EMC World 2010: Keynotes and The Cube

 

Don Wake

Emulex at EMC World: Convergence, Security and the "Iron Man" HBA

 

Edward Haletky

VPLEX – The buzz from EMC World


Gina Minks

EMC World 2010 - The Wrap Up Post

One of the neatest things I did at EMC World

 

Hugh Griffin

EMC World Day 1

EMC World 2010 Day 2



Jennifer Gargis

Countdown to EMC World 2010

EMC World Day 2: Blogging through the Private Cloud

Going Strong at EMC World 2010

Dell’s Wild Ride at EMC World 2010 – Wrap Up

 

John Troyer
EMC World day 1 - VPLEX, Joe Tucci & Michael Capellas drop by, and an interesting private cloud TAB

EMC World 2010 - let's talk private cloud - live streaming

 

Kim Wisniewski aka kimputa
EMC World 2010 Prologue  

EMC World Wrapup – Day I

EMC World Day II – Building the Grid of the Universe (GoTU)

The EMC World Underground

User Experience and the AtmoSphere

EMC World 2010 Epilogue

 

Kiwi Si

EMC World – Boston 2010. Sunday Evening Photos 

 

Laurence Hart aka Word of Pie
EMC World 2010: DFS Real World Examples & Best Practices

EMC World 2010: Documentum Powering a SOA-Platform for an Operational Military HQ

EMC World 2010: Mark Lewis Keynote

EMC World 2010: Using Media WorkSpace for Collaboration and Review of Documents

EMC World 2010: EMC xCP / Documentum Performance, Scalability, and Sizing – Part 1

EMC World 2010: Documentum Architecture Overview

EMC World 2010: The Information Advantage for Solving Today’s Business Problems 

 

Len Devanna

Live from the Bloggers Lounge at EMC World

Talking Culture at EMC World with Joe Tucci and Jack Mollen

Talking Social @ EMC World 2010

 

Luigi Danakos

What is EMC World?…To me…

Are you following me? EMCWorld 2010 Day1

Bloggers Lounge EMC World 2010 Day 2

Emulex isn’t what I thought it was..

Fun with a shirt! EMC World 2010

Little things made EMC World 2010 The-Shanizzle

 

Mark Lewis

Episode 91: EMC World 2010 - The Birth of the Information Intelligence Group

 

Mark Twomey aka Storagezilla

This is VPLEX

Notes on Convergence

Notes on the team

 

Michael Trafton

EMC World 2010 - Day One Initial Thoughts

 

Mr. Denny 

EMC World Day -1

EMC World Day 0

EMC World Day 1

EMC World Day 2

EMC World Day 3

EMC World Day 4 (The final day)


Paul Dyck

Observations from EMC World

 

Polly Pearson

Brand Power. Big in Beantown with EMC in EMCWorld

Storytelling in Tech Land; Big Business Equals Human Beings (interview with Jack Mollen by Len Devanna)

Varsity Web 2.0 Behavior from a Big Brand (interview with Jeremy Burton)

The Courting of a CEO -- Michael Capellas on Joining EMC and Cisco

How Dusty is Your People Strategy? (Joe Tucci's live session with The Cube & the Employee Quarterly at EMC World)

What Good Social Media at a Company Looks Like, IMHO (Len Devanna, Jamie Pappas & Thom Lytle on The Cube)


Ray Lucchesi

VPLEX surfaces at EMCWorld

FAST, Cache & Boost – Day2@EMCWorld 2010

 

Rich Bocchinfuso

EMC World 2010 Initial Thoughts

Intro to Unisphere session at #emcworld

CLARiiON FAST Cache #emcworld

EMC World 2010 – Day 3 Update #emcworld

VMotion Over Distance with EMC VPLEX

 

Rob Enderle

EMC World Boston: The Death of Tape and What’s More Important than Technology

EMC World Wrap: New Corporate Structures, Listening to Customers

 

Robin Harris aka StorageMojo

StorageMojo @ EMC World 

 

Stuart Miniman

Joe Tucci Joins the Blogging at EMC World 2010

EMC World Cubed: 30 minutes of video on Converged Networking

 

TechTarget

EMC conference recap: EMC World 2010



Check out the photos from attendees, too!



Or, if video is your thing, check out the summary vids from each day:


 



 



 


 

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