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Why Facebook Timeline is Good for Brands & the Top 5 Things You Need to Know

Reposting my post originally shared on the AMP blog, with a couple of updates:

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CocacolatimelineAs you all know now, Facebook made the switch for all brand pages over to the new Facebook Timeline layout as of March 30th. While the jury is still out among some social media professionals as to whether or not this shift is beneficial to brands, I’m not having any trouble seeing the value this shift brings to the table for brands seeking real relationships with their consumers. This shift in functionality is one that finally, and for the first real time in the social media space, enables brands to tell their story, share their history, share the milestones that matter, and engage with consumers in an authentic conversation and relationship. Does it get any better than that? Isn't that exactly what brands have been claiming to strive for? Then why have so many of them just allowed ths witch to happen without doing a thing to prepare? 

Here are the top 5 things you’ll need to keep in mind as you work towards rebranding your page with the Timeline functionality – and you do need to work to make  your page shine in the new Timeline layout! Simply allowing the switch to happen is not enough and you’re NOT doing your brand any favors if you didn’t put any thought into making the switch!

  1. Choose a cover photo that represents your brand and your story, while being mindful of Facebook’s rules on what your cover photo may not contain:
    • Price or purchase information, such as “40% off” or “Download it at our website”
    • Contact information, such as web address, email, mailing address or other information intended for your Page’s About section
    • References to user interface elements, such as Like or Share, or any other Facebook site features
    • Calls to action, such as “Get it now” or “Tell your friends”
  2. Highlight the most important elements of your brand along the top. Tabs as we know them are morphing into a series of icons highlighted just below your cover image.
    • Photos are a static element in the new design, but you can change everything else, and the order in which they appear – be sure to make good use of the limited real estate. I’d recommend not keeping Likes as one of the 4 primary tabs at the top – don’t you have more to share with visitors than how many other visitors have liked the page?
    • You’ll also need to choose images to represent the elements that you want to highlight – make this a priority given it’s placement on your page, as it’s one of the first things visitors will see
    • You can also pin a post to the top of your page to highlight the most important content/conversation for your brand
  3. Additional tab changes mean some additional work to optimize the visitor experience:
    • Default landing tabs are no longer an option so choose  your posts wisely as these will now be the first thing a visitor will see when engaging with your brand
    • The width of tabs is also changing from 520 pixels wide to 810 pixels wide – this means you’ll likely need to rework most of the tabs you had on your page previously to make use of the expanded real estate, but until you do, they’ll center within the 810 pixel width
  4. Milestones and the brand story become the forefront of the experience. While pondering what to include, consider these elements as you tell the story of your brand:
    • What are our brand goals and objectives?
    • What matters to our target audience?
    • Are there large gaps that we can fill with notable elements, such as key hires, new products, awards, etc.?
  5. Direct, private messages to brands from users are possible for the first time, enabling more direct brand-to-consumer interaction than ever before. As you’re adjusting to this new functionality you’ll want to consider:
    • Your strategy for responding to customer inquiries publicly vs. privately including message categories and response times or SLAs to inquiries
    • Real-estate is now precious on your page, so take offline conversations offline via direct messages

For some examples of great brand uses of Timeline, check out:

  • Coca Cola – With the exception of the Likes being one of the four icons at the top, the Coca-Cola page is a great example of a brand-relevant layout making excellent use of the Timeline functionality.
  • Barack Obama – Whether you support Obama or not, one look at his Facebook Timeline demonstrates that his team knows what they’re doing when it comes to leveraging the new functionality. They’ve peppered his page with relevant facts and news throughout his life. They’re also using the cover photo to demonstrate compelling, relevant information to this year’s campaigns.
  • Tide (yes, as in the laundry detergent) – The team at Tide has done a great job of laying out relevant milestones in the product’s history, along with interesting facts and information the company has shared with consumers over the years. They’re using their cover photo for new product awareness – a no-brainer! Bonus points for not having Likes among their top icons!
  • Subway – Who knew sandwiches could be this interesting! The company has done a great job of filling in interesting facts about the products, organization, and corporate responsibility throughout the years. Bonus points for not having Likes among their top icons!
  • Burberry – The fashion house has done a fantastic job of replicating theHeritage section of their website into their Facebook Timeline. Not surprisingly, they’ve also mastered the art of visual appeal in the use of eye-catching images sprinkled throughout their timeline.

All in all, while the new Timeline functionality swap seems like a very drastic one, and in many ways it is, it’s also a chance for brands to finally tell their story. It’s an opportunity for brands to connect with their consumers in a compelling way highlighting what matters the most to the consumers who wish to know the personality behind the brand. For brands, Timeline offers an easy way to connect in a more human, more personal way.

What have been your experiences with Timeline for brands so far? Do you like it? What would you change if you could?

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Jamie 

Blog: www.jamiepappas.com

Twitter: @JamiePappas

 

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Reblog: @amcafee's Do's/Don'ts for Work Social Platforms

Just read an excellent post by Andy McAfee (no shock there) that I think everyone should read when it comes to your employer's social platforms.

My comments on Andy's post illustrate a couple of "adds" to the list, but I'll share them here, as well. Be sure to check out all the comments on Andy's original blog post - lots of other great ideas and suggestions!

Do: Add value, be relevant - what you're doing in your work's social platform should be of value to and be relevant for the community that's congregated there. One of our "asks" is "content in context" - don't post about your project/work/etc in the middle of a conversation that has nothing to do with it. If you can make a connection, great! If you can't, how in the world do you expect others to do so? As a sidebar, if you can relate your work to the company strategy, especially big campaigns, activities, initiatives, etc. that's a win (at least at EMC, it is) - it helps others see how you're integrated in at the company and perhaps how they can be too.

Don't: Don't make it look like you have nothing else to do other than participate in the community unless that's explicitly what you're paid to do. Make sure you jump in to relevant conversations, share information and best practices, comment on others' content and conversations - but do not feel compelled to jump into ever conversation, reply to every post and generally make folks wonder what it is you really do for your company.

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Reblog:  Do's and Don'ts for Your Work's Social Platforms by Andrew McAfee 

 

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Do's and Don'ts for Your Work's Social Platforms

11:25 AM Tuesday September 28, 2010  | Comments (20)

Emergent social software platforms — the enabling technologies of the 2.0 Era — are being deployed by enterprises at a rapid rate. Companies as varied as Microsoft, Spigit, Salesforce, Jive, Socialtext, and IBM now all offer enterprise social offerings for customers.

This brings up an important question: what are Enterprise 2.0best practices for individuals? Should an employee use her company's social networking software just like she uses her Facebook account? Should she microblog the same way she uses Twitter?

I say no. Enterprise 2.0 is not Web 2.0; corporate technologies are different than personal ones, even if they look and feel the same. They're there to support the work of the organization, not to let individuals do and say whatever they want.

As I've argued for some time, though, there's no deep incompatibility between these two use cases. The autonomous and personalized actions and interactions of people, facilitated by technology, can be a great benefit to the enterprise, because this work creates new knowledge and fosters novel connections.

So here are some recommendations about how to use these tools to simultaneously advance your own work, make your existence and expertise better known throughout a digital community, and benefit the organization as a whole. I'll divide them into three categories: things to do (in other words, positive ways to use Enterprise 2.0 technologies), things not to do, and gray areas — use cases I'm not sure about.

Things To Do

  • Narrate your work. Talk both about work in progress (the projects you're in the middle of, how they're coming, what you're learning, and so on), and finished goods (the projects, reports, presentations, etc. you've executed). This lets others discover what you know and what you're good at. It also makes you easier to find, and so increases the chances you can be a helpful colleague to someone. Finally, it builds your personal reputation and 'brand.'
  • Point to others' work, and provide commentary on it. When you come across something noteworthy, point to it and discuss why you think it's important. Chances are others would like to know about it. And include a link to the original source; people love links.
  • Comment and discuss. Post comments to others' blogs, join the conversations taking place on forums, and keep the social media discussions lively. Doing so will let others hear your voice, and also make them more likely to participate themselves.
  • Ask and answer questions. Don't just broadcast what you know; also broadcast your ignorance from time to time. Let the crowd help you if you're stuck. Most people and organizations are very pleasantly surprised by the amount of altruism unlocked by Enterprise 2.0.
  • Vote, like, give kudos, etc. Lots of social software platforms these days have tools for voting or signaling that you like something. Use them; they help provide structure to the community as a whole and let people know where the good stuff and real experts are. They also make you more popular.
  • Talk about social stuff going on at the company. Give a recap of the softball game, talk about plans for the holiday party, show how close the group is to its fundraising goal, and so on. Organizations are social places, and I think it's a shortsighted shame when E2.0 platforms are all business, all the time. However, it's often a good idea to give non-work stuff its own dedicated place on the platform so that people can avoid it if they want to.

Things Not To Do

  • Be narcissistic. Don't talk about what you had for lunch or how you're peeved that one more of your flights got delayed. It's selfish clutter, and serves no larger purpose. We all have lunches and delayed flights.
  • Gossip. Why on Earth would you want to be publicly identified as a rumormonger?
  • Be unsubstantiated. Your unsupported, shoot-from-the-hip, fact-and-logic free arguments and opinions are really uninteresting and unhelpful. If you're not willing to do the homework necessary to back up your points, don't bother making them.
  • Mock others or launch personal attacks. I had a friend who walked out of his performance review and tweeted about his boss's bad cufflinks. I thought this was a deeply bad idea. So are flame wars and trolling. Debates and disagreements are vital components of E2.0 communities, but like Samuel Johnson said, "honesty is not greater where elegance is less."
  • Discuss sex, politics, or religion. My dad tells me that these were the three taboo topics in the officer's mess when he was in the Navy. They seem like good taboos to keep in place with E2.0; it's just too easy to upset people and start nasty, pointless fights on these subjects. Of course, this these taboos don't really apply if you work at Playboy Enterprises or Focus on the Family.

Gray Areas

  • Humor. We all like a good laugh, but we also all have different and deeply-held notions about the boundaries among funny, unfunny, and offensive. Sharing humor with colleagues you don't know well is a stroll through a minefield.
  • Self-praise. It's great to hear positive things about our own work, and the temptation to pass them on is strong. I've given in to this temptation, but afterward I've felt like I've blown my own horn a little too loud. So these days I'm trying not to retweet compliments.
  • Unsolicited opinions on topics far from your own work. The CIO of a large retail insurance company told me a little while back that he was tired of employees using his blog's comment section to offer their views on the company's latest advertising campaign. I feel his pain. At the same time, however, I think it's critical that people not feel constrained to use E2.0 platforms to only talk about the stuff in their job descriptions. Maybe one way forward here is to stress that people's contributions need to be substantiated, as discussed above.

What do you think of these recommendations? Am I on track, or way off? And how do you handle the gray areas? Leave a comment, please, and let me know.

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Jamie 

Blog: www.jamiepappas.com

Twitter: @JamiePappas

 

 

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Reblog: Coffee With Thomas Episode 8 - EMC's Social Media Maestros

Had an absolute blast catching up with Thomas Jones (aka @Niketown588) last week along with social media cohorts @LenDevanna and @ThomLytle. Check it out and let us all know what you think! 

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Reblog: Coffee With Thomas Episode 8 - EMC's Social Media Maestros

This weeks special guests are Jamie Pappas (@JamiePappas), Len Devanna (@LenDevanna) and Thom Lytle (@ThomLytle). Jamie is the author of Social Media & Enterprise 2.0 Musings. Len is the author of Confessions of an eBiz Junkie. All three are the maestros of social media integration at EMC. Tune in and listen to this special podcast as Jamie, Len and Thom give us insight into:
  • How EMC|ONE is the catalyst to blogging 
  • How social media ties into peoples sense of belonging
  • How to make social media a value add for you
  • Social Networking and Your Personal Brand
  • Jamie's role in social media adoption among women
  • EXCLUSIVE EMC World 2011 Bloggers Lounge Update
  • Similarity between Jamie's childhood and mine
  • Thom's new blog site
  • and much much more

You can subscribe/listen to Coffee With Thomas via iTunes.

Link to Podcast: Coffee With Thomas Episode 8 - EMCs Social Media Maestros

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Jamie

Blog: www.jamiepappas.com

Twitter: @JamiePappas



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A look back at the Intranet Insider World Tour 2010

Communitelligence I had a great time a few weeks back now at the Intranet Insider World Tour 2010 in NYC presented by Communitelligence and hosted by the folks at Con Edison headquarters, right in the heart of Union Square. A group of hand-selected folks presented on their endeavors to introduce social intranets and social collaboration into their organizations, some farther along in the process, but all of us there to learn and share. It was a fantastic feeling to be among such kindred peers.

There were a lot of case studies, best practices, and general findings presented from the likes of companies such as Intel, Alcatel-Lucent, ESPN (owned by The Walt Disney Company), Intranet Benchmarking Forum, General Electric, Peppercom, Deloitte, and many others. And many, if not all, of the companies present faced the same challenges, successes, and questions as to what to tackle next to continue to meet the needs of their stakeholders who are, in many cases, ready to try out each new kind of tool that comes out before the organization can even get it fully implemented.

One thing is for certain – everyone at this conference was there to share and learn from one another. It was evident from all of the speakers that things in this area move at the speed of lightning in terms of new technology and their employees’ interest in the new tools and technologies. This also presents one of the major challenges that every organization faces is that if they don’t introduce the social collaboration tools as new things come to market – if the organization cannot get these tools deployed quickly to meet the needs of their employees and embrace the use of social collaboration tools, the employees will find ways to get to the tools they need to do their jobs more effectively and efficiently.

There really are two choices – the organization embraces the tools and incorporates them as a part of their standard toolset, or employees will embrace them outside of the organization. Not a good thing in the eyes of most organizations, which is why every organization at the conference had recognized the need to drive forward the use of social collaboration tools within the organization.

A few themes resonated with me during the conference that I wanted to share with you:

Checklistgr

  • Social collaborative tools are becoming more and more a requirement as a part of the suite of tools available to employees
  • The forward-looking companies that are able to successfully use social collaboration tools do so both behind the firewall as well as outside of the firewall
  • Companies must embrace a model of listening - both internally and externally - in order to have a full picture of the information and feedback about the organization
  • Companies must embrace both the positive and the negative sentiments that are shared, and develop a trusting relationship with their employees and stakeholders by responding to both positive and negative feedback
  • Employees and external stakeholders expect a bi-directional communications model with companies, and companies that do not embrace that (i.e. continue to broadcast, even on social channels) will find themselves at a disadvantage
  • Employees are more insistent than ever that they need to have an opportunity to contribute their own knowledge to the organization, as well as seek knowledge from the larger audience outside of their immediate work group or organization
  • Collaborative intranets do indeed increase employee satisfaction, productivity and the feeling of contributing to the organization, as well as a feeling of knowing more about the organization and the direction it’s headed
  • Listening to employees and identifying tools that meet their needs and use cases is critical to the successful implementation of these tools, as well as continued adoption and use
  • Employees will find a way to use collaborative tools to do their jobs, whether or not you incorporate them as a part of your suite of employee tools and arm them with the knowledge to use them successfully
  • Multimedia such as video, podcasts and photos are becoming increasingly desired types of content in the fast-paced work environments that we are all in
  • Mobility is key – employees are increasingly demanding that the information they used to consume in a static website experience be more mobile and accessible to them in their preferred format, at their preferred location and at a time that is convenient to them

Gone are the days of one-way pushed content where employees are strictly consumers of a corporate message, and here are the days where employees demand the ability to contribute to the organizational “memory” and history of the organization and its successes and failures.

All in all, I had a great time at the conference, and am looking forward to continuing the conversation with all the wonderful new folks I met!

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 Jamie 

 Blog: http://www.jamiepappas.com

 Twitter: http://twitter.com/jamiepappas

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Social Media is key at the 100 largest Fortune 500 Companies - A Burson-Marsteller White Paper Review

Burson-Marsteller White Paper "The Global Social Media Check Up"I read a very interesting white paper this week “The Global Social Media Check Up” by the folks at Burson-Marsteller, a global PR and communications firm, regarding a study they did assessing social media use at the largest 100 companies in the Fortune Global 500 index, and it was very good news indeed, which is why I’m sharing it with you!

 

They start off with a quote that I completely agree with: 

Start_quote It is time for companies to embrace, not fear, emerging media. There is no other way to remain competitive.

Global Companies Using at Least One Social Media Platform - Burson-Marsteller "Global Social Media Check-up" Their study takes a look at these companies use of specific social media tools – Twitter, Facebook, YouTube and corporate blogs – all things that I evangelize for and develop use cases, best practices and guiding principles at EMC, so this study was of keen interest to me.  Amazingly, of the companies included in the study, a whopping 79% of them are engaging in at least one of the social media platforms mentioned previously!  

Percentage of Fortune Global 100 Companies with... - Burson-Marsteller "Global Social Media Check-up"


Corporate Blogs

What did surprise me about the study was that only one-third of the companies were using corporate blogs to reach their audience. This number was much lower than my expectation for blog engagement, although if one takes into account the time and effort commitment to sustain a blog, it’s not such a surprise. Still, I was thinking the number would be at least 50% of companies, if not higher. The other surprising corporate blog statistic for me was that the utilization of corporate blogs is higher in the Asia-Pacific companies at a rate of 50% of the companies having blogs, than the 34% in the U.S.

Corporate Responses and Retweets - Burson-Marsteller "Global Social Media Check-up" Twitter

Twice as many companies overall use Twitter to engage with their audience, which is not all that surprising to me, as Twitter is relatively easy to sustain given character limits – short and sweet is easier than what’s expected (although certainly not required) for lengthier blog posts.

The beautiful revelation about Twitter use is that companies are responding and retweeting others and engaging in genuine dialogue. It’s all too easy for a company to simply use Twitter as nothing more than another broadcast channel without actually retweeting or engaging with their followers, but the study shows that is not the case with these companies! Yay!

What I would like to see across these companies is a more balanced reciprocation of following those that follow them on Twitter. In their summary deck (embedded below) Burson-Marsteller states “[companies] are taking the initiative to follow others, building a more symbiotic relationship with Twitter users” but I do not think that companies are where they need to be with this. Unfortunately, the companies were following less than half of the people that were following them, which still shows a bit of a bias towards a one-way relationship – a huge opportunity for improvement, in my opinion.

The neat thing is that of the companies using Twitter, forty-two percent of them are being tweeted about by others, so there’s clearly an interest in engaging with companies on Twitter.

Start_quote The study demonstrates… that simple, responsible engagement in social media can reap big rewards in building relationships with stakeholders online.

Facebook Fans - Burson-Marsteller "Global Social Media Check-up" Facebook

Over half of the companies surveyed are using Facebook Fan Pages as a way to engage with their audiences. Again, I would have thought this number would be higher, but what it tells me is that Facebook is still facing the challenge of overcoming the perception that it’s not a business tool or is “just for college kids.”

What is neat to see though, is that 43% of the Fan Pages out there had posts from fans – so when the fans are there, nearly half of them are posting, and considering that the fan page average for these companies is 40,884 (wow!) – this is total goodness!

Companies with YouTube Channels - Burson-Marsteller "Global Social Media Check-up" YouTube

YouTube is a popular venue for sharing content and engaging with stakeholders, with 50% of the companies having a YouTube channel and several hundred subscribers. Shockingly, the average number of views per channel is nearly 39,000 and over half of the channels have comments from viewers! That’s much higher than I would have guessed, and tells me that we are not utilizing YouTube as much as should be at EMC.

Renegade Accounts

I have to admit that I laughed out loud when I saw that most companies have multiple accounts on each of the social media tools, but that the averages were so much lower than our totals on each of these platforms – 4.2 Twitter accounts, 2.1 Facebook Fan Pages, 1.6 YouTube Channels, and 4.2 corporate blogs. Oh, how I wish that our numbers were that low!

The study also indicates that it was sometimes hard to determine which accounts were “official” accounts versus which accounts were rogue accounts. As Burson-Marsteller indicates, this is incredibly problematic for someone looking to engage with a company on any social platform and encountering many accounts, some even duplicate – the risk is that the person could get misinformation from a non-official account and/or just get frustrated and not try to engage with the company via social media. This only serves to re-emphasize the importance of the work we’re doing now to step back, inventory, and evaluate all of our existing social media presences and re-engineer where we can.

In conclusion

I found this study to be very interesting and informative, and I’d recommend it for anyone wanting a better view into the social media activities of the largest Fortune Global 500. It was a great way to sanity check my own thinking, as well as reinforce existing areas in need of much attention and improvement.

While only 20% of the companies are using all 4 platforms simultaneously, I still think this number is full of hope. There is opportunity to integrate the platforms with other social media platforms, as well as more traditional forms of media, such as press releases. Our strategy from the beginning has always been that social media activities cannot live in isolation, and this study supports our strategy:

Start_quote No single social media tool can stand on its own. For a company that wants a truly effective communications strategy, leveraging multiple social media tools for their individual strengths is required.

The end of the white paper offers invaluable advice that all companies thinking of engaging in social media must take into account to be successful:

  1. Monitor your own – and competitors – social media presence
  2. Get top management “buy in”
  3. Develop a social media strategy
  4. Define and publish a social media policy
  5. Develop internal structure
  6. Contribute to the community
  7. Participate in the good times and in bad
  8. Be prepared to respond in real time
  9. Beyond monitoring, measure the impact of social media engagement

Check out their summary slide deck (full report linked above):

Global Social Media Checkup

View more presentations from Burson-Marsteller.

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Engage. Evangelize. Empower. The 2.0 Adoption Council is waiting for you!

The 2.0 Adoption Council  You might have heard about the 2.0 Adoption Council from any one of our nearly 100 members who’ve joined thus far, or you might have noticed the logo right here on the left rail of my blog. I’ve had the pleasure of being among the very first group of internal 2.0 evangelists to come together and help one another by sharing ideas, tips, tricks and best practices for what it is we do every single day – evangelize the benefits of Enterprise 2.0 and enterprise collaboration and networking technologies (think communities, wikis, blogs, discussion forums, microblogging, etc.) and share with our enterprise organizations the benefits of exploring these tools and technologies to connect employees, change and improve business processes, and open up information that’s critical to the organization’s long-term success.

Member Benefits  What are the benefits of membership?

All of our members are all involved directly in developing and executing strategy for their organizations.  This means that we get to directly converse and collaborate with people doing exactly what we’re doing. I cannot stress enough the power of being able to discuss, share and ask questions of people focused on the same things that I am working on day in and day out.

As Andrew McAfee said at Enterprise 2.0 in San Francisco back in November, being an evangelist can be a lonely job because you’re often the only person or one of only a few who are in the role of an evangelist and you’re often in a situation where you’re sharing ideas, best practices, and benefits with folks who are not quite there yet in terms of seeing Enterprise 2.0 as a critical component of the future success of the organization. Having a network of peers to talk with and bounce ideas off of is just immensely helpful and refreshing.

We are a well-recognized group of thought leaders. Even in our short time since creation by Enterprise 2.0 expert Susan Scrupski (aka ITSinsider), we have received quite a bit of positive industry recognition by folks such as Andrew McAfee, Dion Hinchcliffe, Gil Yehuda, Dan Keldsen and Carl Frappaolo of Information Architected, and many others. We were also a research partner for the Enterprise 2.0 Conference in San Francisco and members have been interviewed by publications such as BusinessWeek, CIOZone, IDC, and The Economist.

We have access to and demonstrations from a wide variety of vendors and experts in the Enterprise 2.0 space. We’re often the first to know, or among the first to know about new products and services being offered, and are often offered access to the products to test them out and see what we think. We also schedule regular calls and discussions with industry experts in the Enterprise 2.0 space to ask them our toughest questions and learn from them first-hand. I can’t say that I’ve ever had the opportunity to chat with so many experts and learn from so many folks that have gone before me, before now.

We publish ground-breaking industry research. We are committed to collaborating on and publishing research from the Council members’ knowledge and experiences. You can check out our latest report on our site, and order a copy of it if interested. I highly recommend it!

So, are you interested yet?

2.0 Adoption Council Member Testimonials  If all of this hasn’t been enough to encourage you to join us, check out our member testimonials:

I’m proud to be a member of The 2.0 Adoption Council because it provides me with an opportunity to connect with and have meaningful conversation with peers from all over the world facing the same challenges that I am on a daily basis. I’m able to tap into the Council at a moment’s notice, and ask for opinions, experience and assistance with a wide variety of topics and receive practical advice from my peers. I’m also able to share my own experiences in the hopes that they’ll help others along their own journey. I’m honored to be a part of the Council and the experience it provides.

Jamie Pappas, Manager, Social Media Strategy, EMC Corporation

 

Membership in The 2.0 Adoption Council is a must for any professional responsible for internal social computing. The ability to connect with smart people across the industry has been invaluable to me.

Laurie Buczek, Social Computing Program Manager, Intel Corporation

 

In just a few short weeks my network of colleagues and experts who share the same passion and focus that I do in the Enterprise 2.0 space has expanded exponentially. For the first time I no longer feel isolated behind our firewall wondering how others are dealing with the challenges I might have. In just a few weeks, I have already been able to benchmark best practices and case studies with a few members, an activity which has directly benefited me in the next stage in our internal deployment. I find the members all wanting to help and engage, making it a great source for real exchange and support.

Claire Flanagan, Sr. Manager, KM and Enterprise Social Software Strategy, CSC Corporation

 

Being a member of The 2.0 Adoption Council immediately paid off by expanding my network of knowledgeable and experienced internal community/social media professionals. Now I have that many more people to collaborate with regarding decisions and questions we’re faced with daily.

Matthew Ladin, Corporate Social Networking Chief Evangelist/Technical Lead, Texas Instruments

 

It’s only been 3 weeks but if first impressions are any indication, this is going to be a very valuable group for me. I think the opportunity for regular, informal contact through social cast and then the yammer platform is a great way to bring us together. I’ve enjoyed the discussion throughout the day and the opportunities available to learn from each other as we navigate these new waters. I look forward to expanding my participation and expanding the relationships that are budding….Thanks!

Jim Worth, Director MRL II, Merck Research Labs

 

I go to conferences, I Twitter, I Yammer, I’ve got friends and colleagues in Facebook, Ning and LinkedIn, but I didn’t have a virtual community of like-minded, focused and creative people looking to drive the 2.0 mantra throughout their organization, be it through culture, education, collaboration, technology or leadership. The 2.0 Adoption Council has become that place for me and the intellectual competence and idea exchange is second to none.

Dan Pontefract, Senior Director, Learning & Collaboration, TELUS

 

I am proud to be part of The 2.0 Adoption Council because of the network of knowledgeable peers in this space. We are all engaged with helping to make E20 successful in our organizations which bonds us. Our work in enhancing adoption is new territory and it’s exciting to be in the midst of this thinking, learning, strategizing and sharing of experiences.

Mary Maida, Information Solutions Manager, Medtronic, Inc.


The 2.0 Adoption Council has been a godsend for me. When I first opted in I was giddy at the idea of having others commiserate with and bounce ideas off of. It quickly became very clear that we had more answers than I’ve ever heard from a stage or an online event. It taps right into the strength of conference events; we get to have the hallway discussion every day if we like. We can drill down and talk about the realities of challenges, change, tools, and how to navigate these uncharted waters.

Megan Murray, Community Manager, Project Coordinator, Booz Allen Hamilton

 

Being a member of The 2.0 Adoption Council has given me a peer organization to share my challenges and my successes. I always find someone who is willing to help me out when I hit an issue that I have not dealt with before. The advice and expertise I receive is an invaluable resource for implementing collaborative solutions within my company. The team spirit and camaraderie of the council is well represented in everything we do from Demo Thursdays, to Guru Q&A, to exploring and evaluating new tools. I can’t thank my fellow members enough for the value that I take away each and every day.

Greg Lowe, Social Media Architect/Program Manager, Alcatel-Lucent

So, what are you waiting for? Join us


Is your social networking hurting your personal brand?

Social Media Bandwagon As we all explore the world of social media and social networking, we cannot forget that we all have a lot of learning to do along the way. Just as different tools resonate with different people, the ways in which the tools are used are all over the board, as well. This is likely no surprise to any of us who participate in social networks regularly. And yet, as users, we often forget how our social networking and social media activities can be perceived by those that do not use them as we do. To assume that the way in which we are using these tools should not be questioned by anyone is naïve at best, and foolish and even detrimental to your career, at worst. I'd offer this piece of advice to remember: Participating in any online social network or public forum is always going to be subject to review and interpretation by others, whether family, friends, current or potential employers. Why? Because it's just that - public. You should not have any notion of privacy if you're participating in public social networking sites. It's wise to always keep this in mind.


promote your personal brand wisely on social networksAs a recent example, a co-worker was looking to hire someone to expand their team, but after checking out a prospective candidate online, became turned-off when they went to the person’s Twitter account and saw over 40 postings in the past 24 hours, most of which were not work-related. Admittedly, even to me - an individual quite comfortable with just about all social media tools available - I thought that was a bit much, especially given that many were during work hours. Personally, I have even un-followed people on Twitter who took up my entire tweetstream and seemingly used Twitter as their public IM tool. To me, quality over quantity showcases your talent when using social networking sites, whereas random and frequent brain dumps are not the kind of “conversation” I care to follow.

Participating in social networks with flaming finger velocity is not helpful to anyone

Is there such a thing as too much tweeting? Yes, I think there is – if you’re tweeting (or blogging or surfing Facebook or another social networking tool) with flaming finger velocity and it’s on work time and you’re not even remotely discussing work-related topics or somehow showcasing your talent as an employee of the company, then I think you’re approaching the area of risking folks thinking that you’ve got too much time on your hands. 

One might argue that if you’re getting your work done, producing high quality work, and not bothering anyone, that it’s no one’s business. I’d disagree. There are many days at work where having someone help me for even an hour would be a huge help. If you’ve got time to send that many tweets, messages, post that many blogs, etc. during work hours, and especially about non-work-related topics, then you’ve got time to help out a fellow co-worker and be a part of the team and showcase your talent to the company in that way.


Helpful tips for social networking

Like it or not, what you do online when associating yourself with the company reflects not only on your personal brand, but also on the brand of your employer. Here are some tips I’d offer up to folks trying to find the balance between the personal and professional realms of social networking:

  • The #1 question you should ask yourself - Would you care if someone else was telling you this?
  • Share interesting information, resources, photos, videos, and link to blogs and articles
  • Share success stories, ideas or comment on something of interest
  • Do not use public social networking sites as your instant messenger tool
  • Know your reply ratio – try to have a conversation with people instead of just broadcasting yourself
  • It is OK to share some personal interests when online at work, be mindful of how it can be perceived – a good rule of thumb during work hours is 80% business, 20% other interests
  • Learn that every tweet/blog post/status update/photo/etc counts – every post can help or hurt your personal brand as well as your company’s
  • Learn from others, listen to advice and experiences they share
  • Remember that this is a public forum in most cases
  • What you say lives forever, even if you delete it, chances are good it's already been indexed or someone has already seen it
  • Ask yourself: Would you say this to your manager or a customer?

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 Jamie 

 Blog: http://www.jamiepappas.com

 Twitter: http://twitter.com/jamiepappas