web 2.0

Taking Enterprise 2.0 to the Next Level. A Reflection on #E2Conf Boston

This past week, I had the pleasure of attending – for the third time in a row – Enterprise 2.0 Conference here in Boston, MA.  Some seriously amazing talent comes together each time the conference is held here in Boston, as well as on the west coast in sunny California. I’m truly honored to be a part of the conference, and have the ability to chat with such forward thinking people.

I love this conference for a multitude of reasons, but primarily it’s the face-to-face interactions and the real-life case studies and stories that get me excited every year. Why? First off, I love meeting the folks that I've chatted with all year long on various social networking sites, including my 2.0 Adoption Council colleagues, and it’s truly like getting together with a bunch of old friends, sharing stories, drinking beers and just generally talking about whatever’s on our minds.

Speaking of The 2.0 Adoption Council, here’s a fabulous photo of a bunch of us after dinner on Wednesday night, graciously borrowed from our fearless concierge, Susan Scrupski, who was also brave enough to host a workshop with a bunch of us presenting, as well as an entire conference track.  You can check out the presentations from the workshop we gave on SlideShare.

AC1 

 

Secondly, the ability to hear what other companies are doing, what’s working and what’s not, how they’re handling challenges like getting folks to their communities, dealing with critics, increasing engagement, tackling that ever-challenging ROI question, and a multitude of other topics, is priceless. Whether you’re just starting your journey, or well into it like we are at EMC, this conference has something for everyone. A huge kudos to Steve Wylie, Super Woman Paige Finkleman and the whole cast and Advisory Board for another great conference!

Some quick observations around persistent themes:

  • A lot of companies are seeing successful results by enabling their employees to connect and collaborate with one another in easier ways than they have previously been able to do
  • A lot of companies are still trying to figure this out, and are interested in getting started – I met a lot of newbies at the conference, and it’s really great to see that there is still passion and enthusiasm for enabling employees to do their jobs better, faster and smarter
  • There is quickly becoming a large group of us who are hungry for more information than just at the beginner level. We’ve been in this space for 4 years externally and 3 years internally at EMC, and I’m looking to take it to the next level. So are a lot of others.
  • Lots of folks still seeming largely stumped by the ROI question. My answer – it’s a mix of both qualitative and quantitative measures.  Separately, they don’t mean a thing, but together, you can highlight savings, efficiency, and the power of networking and collaboration, so that it’s no longer a question of whether or not it’s providing tangible business results.
  • There is clearly a need for conferences like Enterprise 2.0 to bring together the folks that are trying to make this stuff work in their organizations – both business and IT folks.

As I mentioned before, we’ve been doing this for a long time at EMC, longer than most, in fact, and I’ve been in the thick of it the whole way through.  Here are some things that would take the Enterprise 2.0 conference to the next level for me (I also shared this feedback with the crew at the wrap up Town Hall session on Thursday afternoon):

  • More practitioners and their case studies – I love the knowledge that the high caliber consultants bring to the table, but I also want and frankly need to hear from people sitting in the same seat I am. I think there is a healthy place for both consultants and practitioners, and I just want to ensure we don’t lose sight of that as we move towards the future.
  • I totally get the fact that vendors need to make money, and showcasing their products at a conference like Enterprise 2.0 is one way to do that. That said, I do not want to see vendor demos in the Keynotes portion without a bit of thought leadership thrown in the mix, as well. Tell about your product, but also tell me how it addresses my pain points, and the pain points of my people, my organization. Don’t just walk me through screens and show me clicks. I want to know that you understand me and can help me.
  • I’d like to see differentiation between levels of expertise (or put another way - your place in the journey) for the sessions – nothing to scientific, just a bit of differentiation with case studies at each level of companies considering or that have already implemented some type of offering to their employees:
  • 1.     Beginner – Thinking about Enterprise 2.0 tools, but haven’t implemented? Thinking about how to make the business case? Thinking about how to get started? Thinking about planning for staffing, metrics, community managers, roles and responsibilities, etc? Just implemented within the past 6 months and still getting things moving?

    2.     Intermediate – Implemented more than 6 months ago, but still working to move things forward in your organization? Interested in adoption ideas? Interested in dealing with critics and naysayers? Interested in identifying and tackling under-penetrated pockets within your organization?

    3.     Advanced – Implemented more than a year or two ago? Interested in sustaining the vibrancy, momentum, adoption and engagement in your community?

  • There was mention of including industry information for sessions, and I agree with this – it’s helpful to know what companies in different industries are doing, especially in highly regulated industries.
  • More time for Q&A in all sessions – I can’t tell you how many times a session went on with folks talking, talking, talking, and then someone looked up and “Oops. Looks like we’re out of time for questions.” That’s a real bummer, and frankly, quite a loss. After all, aren’t we there to learn from one another? I know I always have questions at these sessions, but there’s never enough time baked in for audience questions. I’d like to see sessions planned with half the time for the presenters/panel/whatever and half the time reserved for audience questions. And I'd really like to see speakers stick to this format.
  • Finally, I need to see a coming together of the internal E 2.0 worlds and the external social media worlds. As I said in the Town Hall, there are many people like me who have an identity crisis and are tasked with further both internal E 2.0 initiatives, as well as further external social media and community initiatives and awareness. I'd like to see those worlds beginning to come together, and I think we have enough folks focusing on both that it would be a worthwhile endeavor to include a social media track in coming years.  

Overall, a fantastic conference, and by far, one of my favorites every year. In fact, I’d say, even if you can’t afford the full pass – get the free Expo pass and come network with folks at the conference. You won’t be disappointed. I promise.

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Jamie

Blog: www.jamiepappas.com

Twitter: twitter.com/jamiepappas

 

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EMC Monster Mash 2010 Winners Announced at #EMCWorld

Some very cool things came out of EMC's recent Monster Mash Developer Challenge - check it out, and join me in congratulating the winners!

Have you joined the EMC Community Network yet? You should - you'll get to do fun things like this, as well as connect to customers, partners, peers, and folks all over the world who share a passion for technology!

On the last day of EMC World 2010, $30,000 in cash prizes were awarded to winners of the Monster Mash Developer Challenge. This contest, hosted by the EMC Developer Network (EDN), selected the best “mashups,” or composite applications, written using at least 2 different EMC platforms and, optionally, any industry software.

The goals of the Challenge were to showcase the breadth of EMC platforms, how straightforward it is for developers to use EDN resources to learn and develop apps based on many EMC platforms, and to provide “crowd sourced” software code, at no cost, for use by anyone in future development efforts.

 

Grand Prize and Documentum xCP - Game Content Services
Derrick

Derrick Lau

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Moster Mash Grand Prize - $15,000
Best Documentum xCP Mashup - $5,000

Provide video gamers a simple cost effective means of sharing customizations with one another.

The ability to customize game content, such as custom game characters is very popular amongst gamers. However finding an affordable accessible solution for sharing this content continues to be a challenge.  Game Content Services a proof of concept application submitted by Derrick Lau demonstrates a solid solution to this problem.

Technologies used in the mashup

Read more >>

Derrick on the Monster Mash Challenge:

“The Monster Mash Challenge has been a very rewarding experience.  Using EDN, I was able to quickly learn enough about Atmos Online, to include it in my mashup. I intend to use Atmos Online again in my consulting practice specializing in Documentum-based solutions, as well as for my personal interest in sharing game content in the cloud with other indie developers.”


Best  Atmos Mashup -  Metaconomy Storage Monitor

Richard

Richard Blackham


metaconomy-solution-model-200x196.png

Best Atmos Mashup - $5,000

The Metaconomy Storage Monitor is a tool that can be used by EMC and their channel partners to gather data via the web on storage status of all of their customer’s storage implementations.

"The Storage Monitor", can aid the EMC channel to accurately manage data harvested and aggregated from customer implementations of:

The purpose is for EMC and their channel to be able to have:
  • Point in time visibility of sales status on a day by day basis
  • Drive stronger compliance standards through the EMC channel
  • More pro-active towards their customers by delivering better service
  • To better know more about their customers, and
  • be positioned to grow the business
Technologies used in the mashup

Read more >>

Richard on the Monster Mash Challenge:

“The Monster Mash Challenge gave developers both the tools and the encouragement to tackle something new and grow.  It provided EMC with a broad perspective of the many ways developers can quickly and easily create new innovative apps…ideas that EMC might never have considered before, like gaming, desktop management tools or our very own storage data harvesting tool  integrated into our channel performance management solution.“ 


Best  Employee Mashup - Tech Notes Authoring Solution


Junaid Asifali

Junaid Asifali

JunaidsWorkFlow-200x122.png

Best Employee Mashup - $5000

One of the important activities of a technical support organization is to create a body of knowledge that can be used and shared with both customers and internal employees. This knowledge typically takes the form of technical notes which document known solutions to specific problems. Apart from the main support site, these solutions may be referenced by other internal and external websites.

Tech Notes allows technical support organizations to create support notes which can be shared with both customers and internal employees. The solution uses Documentum xCP for the content authoring process and xDB to store the approved solution and Atmos to store any binary documents which support the solution. The goal is to achieve this with minimal coding.

Technologies used in the mashup

Read more >>

Junaid on the Monster Mash Challenge

“Our team provides support to Documentum developers. We enjoyed working as a team and doing something creative. Instead of troubleshooting issues and reviewing code, we were able to use our skills to build a solution that is both useful and relevant.”           


Honorable  Mention - NoteFly with EMC

  Fan


Fan Wu

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Honorable Mention

NoteFly with EMC is a simple application mashing up all EMC repository-like products from a simple Note.

A Post-It-Note Desktop program that resides in the System Tray of most Windows desktop operating systems.

It's more than a normal passive Post-It “Note” in that you can:

  • Post quick notes to various EMC repositories so your insights and information are captured right away
  • Receive EMC repositories’ statuses automatically and pop up a flashing note on your screen if there is a problem
  • A "command-like" natural language command can be sent back to the server so that the server can do various jobs
  • Demonstrates cross platform cryptography, encryption with .NET and decryption with RSA BSAFE for Java
  • Web Service which provides Encryption on Demand
  • Base64 encoding in both Java and C# for rendering Atmos URL
Technologies used in the mashup Read more >>

Other Finalists  Building_blocks_5


The EMC Community Network is EMC's global online community ecosystem where people passionate about technology come to network, share their own expertise, and learn from others across the globe. What are you waiting for? Join the conversation!

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Jamie

Blog: www.jamiepappas.com

Twitter: twitter.com/jamiepappas

 

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General Adoption Techniques for Social Media and Community

Puzzle We’re having an interesting discussion on adoption techniques and how to get relatively anti-social people engaged in social media and communities in our EMC|ONE community, and I thought I’d share my thoughts and response here with you, as well.

What have you found that is helpful to getting folks on-board and engaged in using social media? Any tips or tricks that work well for you? Please share them!

Here are some things that consistently work for me in our communities in helping folks to put the pieces together:

  • Identify business goals and the tools that will meet them: Don’t over-saturate with tools. The more tools you introduce, the more uncomfortable it will be for people already being asked to go outside their comfort zone. Start small with a few tools and demonstrate how to use them and their value, and then add as more tools are requested.
  • Keep it simple, welcoming and easy-to-use: The worst thing a community can be is difficult to navigate, difficult to access, and difficult to use. And it's critical to remember that just because it might be easy for us to use, it certainly doesn't mean that it's going to be easy for everyone else to use. When building a community, keep it's audience in mind and look at things from their perspective. Better yet - ask them what's working and what's not and make changes accordingly.
  • Provide tools and resources that help people get started: Don't assume that people will know what to do with a community, how they should use it, what they can or can't do and even how to get started. Start at the very beginning and remember what it was like when you were starting out exploring social media. What would have been helpful to you? Chances are good it will be helpful to others.
  • Approach community as an experiment: Flexibility is key when starting or managing a community. Don't be rigid in your expectations of its members or use cases for the community. Ask the community what they want, learn from them, and change accordingly. And above all - make sure the community members know they are valued and that you listen to them.
  • Combine business and social discussions, albeit unevenly: Typically, at EMC, we strive for an 80/20 mix, recognizing that they fuel each other. Just as people "socialize" in in-person meetings before they get started, so too, is it reasonable to expect that they'd want to do so in their online community. That is the very reason we have social "places: on EMC|ONE and why all other successful communities have them, as well - people want a place they can go to "get away from it all" and just get to know one another, without having to "work" or filter out the work-related stuff.
  • Fear of participation is normal: You must address it. What is causing the fear? Is it a lack of knowledge about the tools? Is it a lack of confidence about subject matter expertise? Is it a fear of being "wrong" in front of others? You'll need to understand the underlying cause of the fear in order to address it. Just remember that it's normal and don't make the person feel out of place by questioning it in an inappropriate setting or way.
  • Let the community manage the community: At the end of the day, one of the greatest and most rewarding things you can do is listen to the community and act on their requests, their needs, their expectations. It will not only build a relationship of trust and understanding, but these things will keep the members coming back.
  • Don’t underestimate the need for training on these tools: Just because it's easy for us doesn't mean it's easy for others. Training should always, always be a part of any successful community. And different options for training - in-person, webex, lunch-n-learn, online, CBT, should be included to address all learning styles.
  • Seek out opportunities to present value: Perhaps one hesitation is a perceived lack of value in these tools. Collect use cases and highlight them to all members as examples of what the potential is. And remember, the use cases vary from person to person, so you're going to need a fairly robust library of them to reach the critical mass of your audience. Don't overpromise what the community can do, either. Be realistic when identifying and presenting the value proposition and make sure you can demonstrate it.
  • Set expectations/guidelines for use: Members want to know what they can do with the tool. Focus on the positive things they can do and achieve. Don't give them a list of all of the things they cannot do right out of the gate. Instead, take it case-by-case and address any items of concern as they come up, and then put them into your best practices. Trust people to do the right thing.
  • Model the behaviors you wish to see: One of the best ways to demonstrate to your members what they can do is by doing it yourself. Model the behaviors, use cases, actions that they can take and demonstrate in real life what they can do with the tool, how they can interact with others, and what they can accomplish. The proof is in the pudding, as they say.

 

Please share your thoughts or commentary on what I've shared, and also what has or hasn't worked for you? And, how have you dealt with that?

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Jamie

Blog: www.jamiepappas.com

Twitter: twitter.com/jamiepappas

 

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Live from EMC World 2010 - updated with #emcworld blogs

Bl We've had a great week here at EMC World 2010at the Boston Convention and Exhibition Center right in the heart of Boston.

In case you've missed the fun, here's a listing of the bloggers covering the event, many blogging right from our own Bloggers Lounge on the Exhibition floor:


LOTS OF NEW BLOGS ADDED!

 

 

Alexandra Larsson

Next stop: EMC World 2010 in Boston

EMC World 2010: DFS Real World Examples, Best Practices

EMC World 2010: At Blogger’s Lounge

EMC World 2010: My presentation around using Documentum in a SOA-platform

EMC World 2010: There is an App for Documentum now (iPhone OS)

EMC World 2010: Customizations of Centerstage

EMC World 2010: What is New and What’s Coming in Documentum xCP?

With Jamie Pappas in the Blogger’s Lounge at EMC World 2010

EMC World 2010: A moment at Momentum with Me

EMC World 2010: Chiming in with Word of Pie about the future of Documentum

 

Beth Pariseau

EMC World Day 2: Backup and Unisphere - Storage Soup

EMC World Reporter’s Notebook and Photos - Storage Soup

 

Carlo Costanzo

How to remove CRR or CDP in RecoverPoint

EMC World 2010 : What’s New for the Celerra

EMC World Session: Data Domain Best Practices for VMware

EMC World 2010 – The Journey to the Private Cloud.

 

Chad Sakac aka VirtualGeek

The calm before the EMC World storm… 

EMC World – thank you all!

 

Charles Hood

EMC World 2010 – Arrival Day

EMC World 2010 Update – Days 1 & 2

EMC World 2010 – Day 3 and Wrap-up


Christopher Kusek

EMCWorld Day 0 – At a glance, revisited, and Andy you’re a star #emcworld

EMC and AOL use VPLEX to reduce complexity in migrations, eliminating downtime!

EMCWorld Day 1 – Aching feet, dead phones, Brocade and what heaven is like!

EMCWorld Day 2 – Social Media, Roxanne, Sessions, Karaoke!

 

Chuck Hollis

Redefining RAID

The Real Rock Stars of EMC World: EMC IT

Building The Atmos Storage Ecosystem

Mid-tier Storage Accelerates

Live From EMC World! 

Helping To Chart The Course Of Private Clouds

EMC World 2010 -- A Retrospective

 

Colin Steele

Joe Tucci’s EMC World Q&A highlights 


Dave Hurst aka The Super Dave

Brave New Matrix

EMC World Day 1 – Preshow

There’s Gold In Them There Words!

Information Intelligence


Devang Panchigar aka StorageNerve

EMC World 2010: It was an exciting week

EMC World 2010: Keynotes and The Cube

 

Don Wake

Emulex at EMC World: Convergence, Security and the "Iron Man" HBA

 

Edward Haletky

VPLEX – The buzz from EMC World


Gina Minks

EMC World 2010 - The Wrap Up Post

One of the neatest things I did at EMC World

 

Hugh Griffin

EMC World Day 1

EMC World 2010 Day 2



Jennifer Gargis

Countdown to EMC World 2010

EMC World Day 2: Blogging through the Private Cloud

Going Strong at EMC World 2010

Dell’s Wild Ride at EMC World 2010 – Wrap Up

 

John Troyer
EMC World day 1 - VPLEX, Joe Tucci & Michael Capellas drop by, and an interesting private cloud TAB

EMC World 2010 - let's talk private cloud - live streaming

 

Kim Wisniewski aka kimputa
EMC World 2010 Prologue  

EMC World Wrapup – Day I

EMC World Day II – Building the Grid of the Universe (GoTU)

The EMC World Underground

User Experience and the AtmoSphere

EMC World 2010 Epilogue

 

Kiwi Si

EMC World – Boston 2010. Sunday Evening Photos 

 

Laurence Hart aka Word of Pie
EMC World 2010: DFS Real World Examples & Best Practices

EMC World 2010: Documentum Powering a SOA-Platform for an Operational Military HQ

EMC World 2010: Mark Lewis Keynote

EMC World 2010: Using Media WorkSpace for Collaboration and Review of Documents

EMC World 2010: EMC xCP / Documentum Performance, Scalability, and Sizing – Part 1

EMC World 2010: Documentum Architecture Overview

EMC World 2010: The Information Advantage for Solving Today’s Business Problems 

 

Len Devanna

Live from the Bloggers Lounge at EMC World

Talking Culture at EMC World with Joe Tucci and Jack Mollen

Talking Social @ EMC World 2010

 

Luigi Danakos

What is EMC World?…To me…

Are you following me? EMCWorld 2010 Day1

Bloggers Lounge EMC World 2010 Day 2

Emulex isn’t what I thought it was..

Fun with a shirt! EMC World 2010

Little things made EMC World 2010 The-Shanizzle

 

Mark Lewis

Episode 91: EMC World 2010 - The Birth of the Information Intelligence Group

 

Mark Twomey aka Storagezilla

This is VPLEX

Notes on Convergence

Notes on the team

 

Michael Trafton

EMC World 2010 - Day One Initial Thoughts

 

Mr. Denny 

EMC World Day -1

EMC World Day 0

EMC World Day 1

EMC World Day 2

EMC World Day 3

EMC World Day 4 (The final day)


Paul Dyck

Observations from EMC World

 

Polly Pearson

Brand Power. Big in Beantown with EMC in EMCWorld

Storytelling in Tech Land; Big Business Equals Human Beings (interview with Jack Mollen by Len Devanna)

Varsity Web 2.0 Behavior from a Big Brand (interview with Jeremy Burton)

The Courting of a CEO -- Michael Capellas on Joining EMC and Cisco

How Dusty is Your People Strategy? (Joe Tucci's live session with The Cube & the Employee Quarterly at EMC World)

What Good Social Media at a Company Looks Like, IMHO (Len Devanna, Jamie Pappas & Thom Lytle on The Cube)


Ray Lucchesi

VPLEX surfaces at EMCWorld

FAST, Cache & Boost – Day2@EMCWorld 2010

 

Rich Bocchinfuso

EMC World 2010 Initial Thoughts

Intro to Unisphere session at #emcworld

CLARiiON FAST Cache #emcworld

EMC World 2010 – Day 3 Update #emcworld

VMotion Over Distance with EMC VPLEX

 

Rob Enderle

EMC World Boston: The Death of Tape and What’s More Important than Technology

EMC World Wrap: New Corporate Structures, Listening to Customers

 

Robin Harris aka StorageMojo

StorageMojo @ EMC World 

 

Stuart Miniman

Joe Tucci Joins the Blogging at EMC World 2010

EMC World Cubed: 30 minutes of video on Converged Networking

 

TechTarget

EMC conference recap: EMC World 2010



Check out the photos from attendees, too!



Or, if video is your thing, check out the summary vids from each day:


 



 



 


 

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Spots4Bots @ #EMCWorld 2010 – Geo-tagging at its best!

VEX With so many social media options, it’s hard to pick and choose what ones make the most sense for conferences. We typically find ourselves using Twitter, Flickr, and YouTube, with a splash of Facebook for our annual EMC World Conferences.

But…we’re always looking for ways to spice it up!

When Len Devanna shared his great idea of using FourSquare at EMC World to drive donations of Vex Robotics kits to middle schools and high schools in support of student competitions, as we’ve done in the past, I was all for it! This is something really cool!!


A bit about the Vex Robotics Competition

EMC is a proud sponsor of many VEX Robotics competitions and programs, which offers students a unique and challenging team-based activity that puts high school and middle school students' engineering and technology skills to the test. Students collaborate, often with guidance from teachers and mentors, to build the most innovative robots possible and work together during competitions to obtain the most points possible, ultimately winning prizes for their schools.

In addition to having a great time and building amazing robots, through their participation in the VEX Robotics Competition and their work within their team, students build their interest in science, technology, engineering and mathematics and also gain valuable life skills. VEX Robotics scrimmages and competitions are held in many different cities, states and countries. Check out their website for more information!

Check out this video for a bit more about the program!

 


 

 

Using FourSquare to drive donations at EMC World

We have the pleasure of partnering with our Community Involvement team to donate one of these robotics kits to a school system for every 500 or so FourSquare #EMCWorld Venue check-ins during the EMC World event. You can also friend EMC World on FourSquare if you’re interested in receiving messages from us during the conference. I’ve also created a “Cheat Sheet” for folks interested in participating.

EMC’s support for this program enables students around the world to pursue their passion for science, technology, engineering and mathematics, so we hope you’ll join us in our Spots4Bots campaign!!

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Jamie

Blog: www.jamiepappas.com

Twitter: twitter.com/jamiepappas

 

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Understanding Human Organizational & Social Behavior in an Unusual Way– A Chat with Ben Waber of the MIT Media Lab

Ben Waber, Courtesy of http://web.media.mit.edu/~bwaber/  A few weeks ago, I had the pleasure of sitting in on one of the free EMC Research Cambridge Lectures with guest lecturer Ben Waber of the MIT Media Lab Human Dynamics Group regarding the group’s research on human behavior and human dynamics using wearable sensing technology called “sociometric badges” (see image).

Sociometric Badge, Courtesy of http://hd.media.mit.edu/badges/ The sociometric badges are equipped with infrared sensors to determine if interactions are face-to-face, a wireless radio to determine proximity, an accelerometer that can track movement including walking, running, sitting, body gestures, body mimicry, boredom, and even bluffing, and a microphone that doesn’t record actual words, but from vibrations can pick up on tone, speaking speed, intonation, persuasiveness, influence, and interest level.

The goal of their research is to truly understand how social signals, both conscious and unconscious, affect people, particularly within their work lives and social spheres at work, and how understanding these signals might lead to better or different communications, increased work performance and productivity, and even greater job satisfaction among employees.

Honest Signals CoverBen’s group, led by Professor Alex “Sandy” Pentland (who has out a fascinating new book on the group's work - "Honest Signals") has conducted several studies at large organizations, and based on my observations during the lecture, a few things continually come forward:

  • Social support networks are a major factor in job satisfaction
  • Social collaboration and network cohesion generates greater productivity
  • Little changes, such as taking a break together, can have large positive effects
  • Face-to-face interaction is a core component of developing the strongest of social networks
  • Information shared via face-to-face social interactions is often different than information shared via email
  • In at least one study, one-standard-deviation increase in network cohesion equaled a 10% increase in productivity; in other words, collaboration equals productivity

The group’s research is of particular interest to me, given my focus on social media and social networking as tools that can aide in business process change, information exchange, complex problem-solving, networking and collaboration, and an increased sense of belonging for an organization’s employees that use social business tools as a way to do their jobs.

I do believe that their work can translate nicely to social media and social networking tools, in at least some form or fashion. I think it’s particularly relevant in the network’s contributions to your overall job satisfaction. The elements of social media and social networking that I believe have the strongest potential to increase job satisfaction include:

  • a greater sense of feeling connected to the organization and its strategy
  • opportunities to help solve complex problems
  • greater ease in solving your own problems
  • increasing  your knowledge in areas of interest
  • sharing your own knowledge and expertise and having it recognized by your network
  • intrinsic rewards and self-satisfaction that come from helping others
  • the opportunity to network with a group of like-minded individuals one can relate to

I could go on and on...the research being done at the MIT Media Lab is fascinating to me, and I see it applying on so many levels – both in-person as well as online – when it comes to the things that help people to feel a sense of belonging and satisfaction. I love the notion of enabling people to have real-time feedback in order to even further their understanding of themselves and their network and its full potential! Looking forward to hearing more from this group on their work!

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Jamie 

Blog: http://www.jamiepappas.com

Twitter: http://twitter.com/jamiepappas

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A look back at the Intranet Insider World Tour 2010

Communitelligence I had a great time a few weeks back now at the Intranet Insider World Tour 2010 in NYC presented by Communitelligence and hosted by the folks at Con Edison headquarters, right in the heart of Union Square. A group of hand-selected folks presented on their endeavors to introduce social intranets and social collaboration into their organizations, some farther along in the process, but all of us there to learn and share. It was a fantastic feeling to be among such kindred peers.

There were a lot of case studies, best practices, and general findings presented from the likes of companies such as Intel, Alcatel-Lucent, ESPN (owned by The Walt Disney Company), Intranet Benchmarking Forum, General Electric, Peppercom, Deloitte, and many others. And many, if not all, of the companies present faced the same challenges, successes, and questions as to what to tackle next to continue to meet the needs of their stakeholders who are, in many cases, ready to try out each new kind of tool that comes out before the organization can even get it fully implemented.

One thing is for certain – everyone at this conference was there to share and learn from one another. It was evident from all of the speakers that things in this area move at the speed of lightning in terms of new technology and their employees’ interest in the new tools and technologies. This also presents one of the major challenges that every organization faces is that if they don’t introduce the social collaboration tools as new things come to market – if the organization cannot get these tools deployed quickly to meet the needs of their employees and embrace the use of social collaboration tools, the employees will find ways to get to the tools they need to do their jobs more effectively and efficiently.

There really are two choices – the organization embraces the tools and incorporates them as a part of their standard toolset, or employees will embrace them outside of the organization. Not a good thing in the eyes of most organizations, which is why every organization at the conference had recognized the need to drive forward the use of social collaboration tools within the organization.

A few themes resonated with me during the conference that I wanted to share with you:

Checklistgr

  • Social collaborative tools are becoming more and more a requirement as a part of the suite of tools available to employees
  • The forward-looking companies that are able to successfully use social collaboration tools do so both behind the firewall as well as outside of the firewall
  • Companies must embrace a model of listening - both internally and externally - in order to have a full picture of the information and feedback about the organization
  • Companies must embrace both the positive and the negative sentiments that are shared, and develop a trusting relationship with their employees and stakeholders by responding to both positive and negative feedback
  • Employees and external stakeholders expect a bi-directional communications model with companies, and companies that do not embrace that (i.e. continue to broadcast, even on social channels) will find themselves at a disadvantage
  • Employees are more insistent than ever that they need to have an opportunity to contribute their own knowledge to the organization, as well as seek knowledge from the larger audience outside of their immediate work group or organization
  • Collaborative intranets do indeed increase employee satisfaction, productivity and the feeling of contributing to the organization, as well as a feeling of knowing more about the organization and the direction it’s headed
  • Listening to employees and identifying tools that meet their needs and use cases is critical to the successful implementation of these tools, as well as continued adoption and use
  • Employees will find a way to use collaborative tools to do their jobs, whether or not you incorporate them as a part of your suite of employee tools and arm them with the knowledge to use them successfully
  • Multimedia such as video, podcasts and photos are becoming increasingly desired types of content in the fast-paced work environments that we are all in
  • Mobility is key – employees are increasingly demanding that the information they used to consume in a static website experience be more mobile and accessible to them in their preferred format, at their preferred location and at a time that is convenient to them

Gone are the days of one-way pushed content where employees are strictly consumers of a corporate message, and here are the days where employees demand the ability to contribute to the organizational “memory” and history of the organization and its successes and failures.

All in all, I had a great time at the conference, and am looking forward to continuing the conversation with all the wonderful new folks I met!

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 Jamie 

 Blog: http://www.jamiepappas.com

 Twitter: http://twitter.com/jamiepappas

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Social Media is key at the 100 largest Fortune 500 Companies - A Burson-Marsteller White Paper Review

Burson-Marsteller White Paper "The Global Social Media Check Up"I read a very interesting white paper this week “The Global Social Media Check Up” by the folks at Burson-Marsteller, a global PR and communications firm, regarding a study they did assessing social media use at the largest 100 companies in the Fortune Global 500 index, and it was very good news indeed, which is why I’m sharing it with you!

 

They start off with a quote that I completely agree with: 

Start_quote It is time for companies to embrace, not fear, emerging media. There is no other way to remain competitive.

Global Companies Using at Least One Social Media Platform - Burson-Marsteller "Global Social Media Check-up" Their study takes a look at these companies use of specific social media tools – Twitter, Facebook, YouTube and corporate blogs – all things that I evangelize for and develop use cases, best practices and guiding principles at EMC, so this study was of keen interest to me.  Amazingly, of the companies included in the study, a whopping 79% of them are engaging in at least one of the social media platforms mentioned previously!  

Percentage of Fortune Global 100 Companies with... - Burson-Marsteller "Global Social Media Check-up"


Corporate Blogs

What did surprise me about the study was that only one-third of the companies were using corporate blogs to reach their audience. This number was much lower than my expectation for blog engagement, although if one takes into account the time and effort commitment to sustain a blog, it’s not such a surprise. Still, I was thinking the number would be at least 50% of companies, if not higher. The other surprising corporate blog statistic for me was that the utilization of corporate blogs is higher in the Asia-Pacific companies at a rate of 50% of the companies having blogs, than the 34% in the U.S.

Corporate Responses and Retweets - Burson-Marsteller "Global Social Media Check-up" Twitter

Twice as many companies overall use Twitter to engage with their audience, which is not all that surprising to me, as Twitter is relatively easy to sustain given character limits – short and sweet is easier than what’s expected (although certainly not required) for lengthier blog posts.

The beautiful revelation about Twitter use is that companies are responding and retweeting others and engaging in genuine dialogue. It’s all too easy for a company to simply use Twitter as nothing more than another broadcast channel without actually retweeting or engaging with their followers, but the study shows that is not the case with these companies! Yay!

What I would like to see across these companies is a more balanced reciprocation of following those that follow them on Twitter. In their summary deck (embedded below) Burson-Marsteller states “[companies] are taking the initiative to follow others, building a more symbiotic relationship with Twitter users” but I do not think that companies are where they need to be with this. Unfortunately, the companies were following less than half of the people that were following them, which still shows a bit of a bias towards a one-way relationship – a huge opportunity for improvement, in my opinion.

The neat thing is that of the companies using Twitter, forty-two percent of them are being tweeted about by others, so there’s clearly an interest in engaging with companies on Twitter.

Start_quote The study demonstrates… that simple, responsible engagement in social media can reap big rewards in building relationships with stakeholders online.

Facebook Fans - Burson-Marsteller "Global Social Media Check-up" Facebook

Over half of the companies surveyed are using Facebook Fan Pages as a way to engage with their audiences. Again, I would have thought this number would be higher, but what it tells me is that Facebook is still facing the challenge of overcoming the perception that it’s not a business tool or is “just for college kids.”

What is neat to see though, is that 43% of the Fan Pages out there had posts from fans – so when the fans are there, nearly half of them are posting, and considering that the fan page average for these companies is 40,884 (wow!) – this is total goodness!

Companies with YouTube Channels - Burson-Marsteller "Global Social Media Check-up" YouTube

YouTube is a popular venue for sharing content and engaging with stakeholders, with 50% of the companies having a YouTube channel and several hundred subscribers. Shockingly, the average number of views per channel is nearly 39,000 and over half of the channels have comments from viewers! That’s much higher than I would have guessed, and tells me that we are not utilizing YouTube as much as should be at EMC.

Renegade Accounts

I have to admit that I laughed out loud when I saw that most companies have multiple accounts on each of the social media tools, but that the averages were so much lower than our totals on each of these platforms – 4.2 Twitter accounts, 2.1 Facebook Fan Pages, 1.6 YouTube Channels, and 4.2 corporate blogs. Oh, how I wish that our numbers were that low!

The study also indicates that it was sometimes hard to determine which accounts were “official” accounts versus which accounts were rogue accounts. As Burson-Marsteller indicates, this is incredibly problematic for someone looking to engage with a company on any social platform and encountering many accounts, some even duplicate – the risk is that the person could get misinformation from a non-official account and/or just get frustrated and not try to engage with the company via social media. This only serves to re-emphasize the importance of the work we’re doing now to step back, inventory, and evaluate all of our existing social media presences and re-engineer where we can.

In conclusion

I found this study to be very interesting and informative, and I’d recommend it for anyone wanting a better view into the social media activities of the largest Fortune Global 500. It was a great way to sanity check my own thinking, as well as reinforce existing areas in need of much attention and improvement.

While only 20% of the companies are using all 4 platforms simultaneously, I still think this number is full of hope. There is opportunity to integrate the platforms with other social media platforms, as well as more traditional forms of media, such as press releases. Our strategy from the beginning has always been that social media activities cannot live in isolation, and this study supports our strategy:

Start_quote No single social media tool can stand on its own. For a company that wants a truly effective communications strategy, leveraging multiple social media tools for their individual strengths is required.

The end of the white paper offers invaluable advice that all companies thinking of engaging in social media must take into account to be successful:

  1. Monitor your own – and competitors – social media presence
  2. Get top management “buy in”
  3. Develop a social media strategy
  4. Define and publish a social media policy
  5. Develop internal structure
  6. Contribute to the community
  7. Participate in the good times and in bad
  8. Be prepared to respond in real time
  9. Beyond monitoring, measure the impact of social media engagement

Check out their summary slide deck (full report linked above):

Global Social Media Checkup

View more presentations from Burson-Marsteller.

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ComScore: The 2009 U.S. Digital Year in Review "Social Networking Remains One of the Web’s Top Activities in 2009"

ComScore According to comScore's "The 2009 U.S. Digital Year in Review" report nearly four out of five US Internet users visited a social networking site in December 2009. To put that in perspective - nearly 80% of internet users visit social networking sites. Social networking activity now represents 11% of all time spent on the internet in the U.S., making it one of the most popular web activities. In fact, the sub-title of their section on social networking says "Social Networking Remains One of the Web’s Top Activities in 2009." No surprise here.

From a social networking perspective, the report primarily touched on Facebook, Twitter, and MySpace. I'm going to focus my thoughts on Facebook and Twitter, since those are two we focus on at EMC, as MySpace really does not reach our target market.

097124-3d-glossy-blue-orb-icon-social-media-logos-facebook-logo Facebook

Facebook surged to the #1 position among social networks for the first time in May and continued substantial growth throughout 2009, closing out with 112 million visitors in December 2009, up 105% from 2008. 

I was surprised to see that the average number of minutes people spend on Facebook each day is only 23.7 minutes. That seems rather low to me, but comScore attributes that to the increase in frequency of visits, which could make sense. It just seems to me that so many people are on there so often, how could it only be just over 20 minutes per day? What are your thoughts on this number?

Facebook Demographics

Facebook demographics remain relatively split between those over 35 and those under 35, which is also not really surprising to me.

Twitter Twitter

Like Facebook, Twitter's visits also surged in 2009, finishing out 2009 with nearly 20 million visitors, up from just 2 million visitors in 2008.

Twitterdemo

Twitter demographics remains relatively split between those over 35 and those under 35, which is somewhat surprising to me because I would have thought the split would lean higher for those over 35. Twitter experienced the largest increase in people aged 18-24, which is also interesting to me, as I've not really seen this shift. I guess that's just my network experience though! 

Overall

I'm very pleased to see that use of these sites continues to grow, especially since we focus some energy on them at EMC. I'd love to see more information on the quality vs. quantity of posts and users. I'd also love to see some information on participant vs. lurker statistics. I'm always curious to know if the folks out on these sites are actually using them, or just perusing and consuming, but not necessarily creating new content. It changes how you engage with folks when they're lurkers vs. creators. 

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How about you? Anything here surprise you? Anything you weren't surprised by? What do you think this means for the future of social media and social networking sites? My personal opinion - it's great to see the growth continue!


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EMC Enterprise 2.0 Case Study Webinar

Yesterday, I had the pleasure of sharing EMC's Enterprise 2.0 story with a large group of webinar attendees.

I tried to cover the whole gammit of topics from our journey. They include:

  • Tools and Milestones
  • The Business Case
  • Getting Buy-In
  • Dealing with the Critics
  • User Adoption
  • Moderation Process
  • Creating Communities
  • Training and Education
  • Benefits
  • Defining Success
  • EMC's Key Ingredients

Here are the slides from the presentation. I'll post audio as soon as it's available.

EMC Enterprise 2.0 Case Study Webinar for The 2.0 Adoption Council & Newsgator

View more presentations from Jamie Pappas.

Thanks to EMC (of course!) for giving me such a great job that has enabled me to create such a wonderful story to tell! Thanks also to The 2.0 Adoption Council for all of the wonderful opportunities they provide, including being able to participate in webinars such as this one! Thanks to Newsgator for sponsoring The 2.0 Adoption Council webinar series, and providing the opportunity for many of us to share our stories. Finally, thanks to Jive Software for their great product and supporting us along our journey.

Check out the first two webinar presentations, as well!

2.0 Adoption in the Enterprise - The "Before" (Click for audio replay)

Featuring Bruce Galinsky from MetLife, Anu Elmer from Swiss Re, and Greg Lowe from Alcatel-Lucent

2.0 Adoption in the Enterprise - The Before

View more presentations from The 2.0 Adoption Council.

2.0 Adoption in the Enterprise - The "After"  (Click for audio replay)

Featuring Claire Flanagan from CSC, Megan Murray from Booz Allen Hamilton, and Kevin Jones from Dynetics

2.0 Adoption in the Enterprise - The After

View more presentations from The 2.0 Adoption Council.

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Please, share your journey - have you seen some common themes? Some common challenges? Some common success?

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