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Reflections on Week 1 @AMP_Agency


Image Courtesy: http://jbordeaux.com
Since so many folks have been asking me how week one went in my new job at AMP Agency, I thought I'd share with you, as well, just how great it went! I feel like a kid in a candy store! 

What a week it was! I knew that joining an agency was going to be interesting and different, and would present me with different challenges than what I faced while working on the client side at EMC. But I have to tell you that there’s nothing that happened last week that scared me away, or wasn’t a welcome challenge for me to face. I love the fast pace of the agency environment. I love the atmosphere. Everything about going agency side feels right to me.

Having been on the client side for the past five years I wasn't sure exactly how that transition would be, but I have to honestly say that I've always found agencies appealing - because of the energy, because of the creativity, because of the people. People work hard but also know to have fun while they're working hard and the creative brainstorming sessions that I've participated in this week are just one example of that. I’ve already had the opportunity to contribute to about half a dozen different clients working on social business solutions for them, and the creativity coming from everyone at the agency is just amazing. I honestly couldn’t be happier with the change that I’m experiencing and the atmosphere that I’m in. Really awesome stuff.

If I had to pick one thing that was my favorite new experience this week, it would be the ability to work with both B2B and B2C clients now, instead of just being focused on the B2B side. I have always said that even if a business is focused on marketing to and selling to B2B clients, there are still people behind the “B” that you have to connect with and win over, and I still firmly believe that. And having sat in the seat of being focused primarily on B2B clients at EMC, I can definitely attest to the fact that it is absolutely possible to communicate B2B using social media and do so successfully. What is different for me, at least in this first week of true exposure to the B2C side is that there are more opportunities to be creative – to have open brainstorming sessions about the consumers and purchasers that are the “C” in the B2C equation.

An equal favorite new experience this week is getting to meet and know the people at AMP.  Ok, so that’s two things – but I couldn’t not mention the people! What a group of interesting, exciting, and enthusiastic people!  And they have been great to me this week. I'm flattered and humbled by the reception that I've received from everyone at AMP. Everyone is so nice and so happy to meet me and has so much information and advice to share with me that it has been just a remarkable experience.

Image Courtesy: http://1000awesomethings.files.wordpress.com The funny thing is that a lot of people asked me if I was sure that I wanted to go agency side when I mentioned that I was leaving the client side at EMC to go to the agency side, and while I know it’s only been a week – it’s been a fabulous week, and this was absolutely the right choice for me.

I'm so excited! I can’t wait for week two! As I said, I feel like a kid in a candy store!

 

 

 

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Jamie 

Blog: www.jamiepappas.com

Twitter: @JamiePappas

 

 

 

 

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Reblog: @amcafee's Do's/Don'ts for Work Social Platforms

Just read an excellent post by Andy McAfee (no shock there) that I think everyone should read when it comes to your employer's social platforms.

My comments on Andy's post illustrate a couple of "adds" to the list, but I'll share them here, as well. Be sure to check out all the comments on Andy's original blog post - lots of other great ideas and suggestions!

Do: Add value, be relevant - what you're doing in your work's social platform should be of value to and be relevant for the community that's congregated there. One of our "asks" is "content in context" - don't post about your project/work/etc in the middle of a conversation that has nothing to do with it. If you can make a connection, great! If you can't, how in the world do you expect others to do so? As a sidebar, if you can relate your work to the company strategy, especially big campaigns, activities, initiatives, etc. that's a win (at least at EMC, it is) - it helps others see how you're integrated in at the company and perhaps how they can be too.

Don't: Don't make it look like you have nothing else to do other than participate in the community unless that's explicitly what you're paid to do. Make sure you jump in to relevant conversations, share information and best practices, comment on others' content and conversations - but do not feel compelled to jump into ever conversation, reply to every post and generally make folks wonder what it is you really do for your company.

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Reblog:  Do's and Don'ts for Your Work's Social Platforms by Andrew McAfee 

 

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Do's and Don'ts for Your Work's Social Platforms

11:25 AM Tuesday September 28, 2010  | Comments (20)

Emergent social software platforms — the enabling technologies of the 2.0 Era — are being deployed by enterprises at a rapid rate. Companies as varied as Microsoft, Spigit, Salesforce, Jive, Socialtext, and IBM now all offer enterprise social offerings for customers.

This brings up an important question: what are Enterprise 2.0best practices for individuals? Should an employee use her company's social networking software just like she uses her Facebook account? Should she microblog the same way she uses Twitter?

I say no. Enterprise 2.0 is not Web 2.0; corporate technologies are different than personal ones, even if they look and feel the same. They're there to support the work of the organization, not to let individuals do and say whatever they want.

As I've argued for some time, though, there's no deep incompatibility between these two use cases. The autonomous and personalized actions and interactions of people, facilitated by technology, can be a great benefit to the enterprise, because this work creates new knowledge and fosters novel connections.

So here are some recommendations about how to use these tools to simultaneously advance your own work, make your existence and expertise better known throughout a digital community, and benefit the organization as a whole. I'll divide them into three categories: things to do (in other words, positive ways to use Enterprise 2.0 technologies), things not to do, and gray areas — use cases I'm not sure about.

Things To Do

  • Narrate your work. Talk both about work in progress (the projects you're in the middle of, how they're coming, what you're learning, and so on), and finished goods (the projects, reports, presentations, etc. you've executed). This lets others discover what you know and what you're good at. It also makes you easier to find, and so increases the chances you can be a helpful colleague to someone. Finally, it builds your personal reputation and 'brand.'
  • Point to others' work, and provide commentary on it. When you come across something noteworthy, point to it and discuss why you think it's important. Chances are others would like to know about it. And include a link to the original source; people love links.
  • Comment and discuss. Post comments to others' blogs, join the conversations taking place on forums, and keep the social media discussions lively. Doing so will let others hear your voice, and also make them more likely to participate themselves.
  • Ask and answer questions. Don't just broadcast what you know; also broadcast your ignorance from time to time. Let the crowd help you if you're stuck. Most people and organizations are very pleasantly surprised by the amount of altruism unlocked by Enterprise 2.0.
  • Vote, like, give kudos, etc. Lots of social software platforms these days have tools for voting or signaling that you like something. Use them; they help provide structure to the community as a whole and let people know where the good stuff and real experts are. They also make you more popular.
  • Talk about social stuff going on at the company. Give a recap of the softball game, talk about plans for the holiday party, show how close the group is to its fundraising goal, and so on. Organizations are social places, and I think it's a shortsighted shame when E2.0 platforms are all business, all the time. However, it's often a good idea to give non-work stuff its own dedicated place on the platform so that people can avoid it if they want to.

Things Not To Do

  • Be narcissistic. Don't talk about what you had for lunch or how you're peeved that one more of your flights got delayed. It's selfish clutter, and serves no larger purpose. We all have lunches and delayed flights.
  • Gossip. Why on Earth would you want to be publicly identified as a rumormonger?
  • Be unsubstantiated. Your unsupported, shoot-from-the-hip, fact-and-logic free arguments and opinions are really uninteresting and unhelpful. If you're not willing to do the homework necessary to back up your points, don't bother making them.
  • Mock others or launch personal attacks. I had a friend who walked out of his performance review and tweeted about his boss's bad cufflinks. I thought this was a deeply bad idea. So are flame wars and trolling. Debates and disagreements are vital components of E2.0 communities, but like Samuel Johnson said, "honesty is not greater where elegance is less."
  • Discuss sex, politics, or religion. My dad tells me that these were the three taboo topics in the officer's mess when he was in the Navy. They seem like good taboos to keep in place with E2.0; it's just too easy to upset people and start nasty, pointless fights on these subjects. Of course, this these taboos don't really apply if you work at Playboy Enterprises or Focus on the Family.

Gray Areas

  • Humor. We all like a good laugh, but we also all have different and deeply-held notions about the boundaries among funny, unfunny, and offensive. Sharing humor with colleagues you don't know well is a stroll through a minefield.
  • Self-praise. It's great to hear positive things about our own work, and the temptation to pass them on is strong. I've given in to this temptation, but afterward I've felt like I've blown my own horn a little too loud. So these days I'm trying not to retweet compliments.
  • Unsolicited opinions on topics far from your own work. The CIO of a large retail insurance company told me a little while back that he was tired of employees using his blog's comment section to offer their views on the company's latest advertising campaign. I feel his pain. At the same time, however, I think it's critical that people not feel constrained to use E2.0 platforms to only talk about the stuff in their job descriptions. Maybe one way forward here is to stress that people's contributions need to be substantiated, as discussed above.

What do you think of these recommendations? Am I on track, or way off? And how do you handle the gray areas? Leave a comment, please, and let me know.

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Jamie 

Blog: www.jamiepappas.com

Twitter: @JamiePappas

 

 

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